Edge Digital, Inc.
Raleigh
Raleigh
Edge Digital is a full-service digital marketing agency offering lead generation services. We specialize in website development and design, search engine optimization, social media marketing, video, email, and advertising to help businesses find new customers.
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Social Media Marketing
Edge Digital’s social media management service is designed to keep you in total control of your messages across various social media networks and is based on understanding your unique brand and objectives. As with everything, one size rarely fits all and so our social media service puts the focus clearly on what matters most to your company.
Social Media is one tool in your marketing tool belt, but it isn’t as simple as it looks.
// #EDGEsocial - Social media Strategy Plan. // Many businesses start posting and miss the very first step – a written Social Media Plan that includes their brand’s strategy and voice, why use a specific platform, how to create content, when to post, what to post, and who will post. Our Social Media Experts can craft a detailed Social Media Strategy Plan that will give you an edge over your competitors.
// #EDGEsocial - Organic Social Media Content. //
As a business owner or marketing manager, you need help with consistent content so you can stay focused on more important tasks, like growing your business. Trusting someone who knows what it takes to create engaging, purposeful content gives your business a boost in traffic and, ultimately, sales. We come up with the ideas, topics, graphics, videos, and develop the social media calendar.
// #EDGEsocial - Social Media Monitoring. // Our social media team will monitor all the social networks, making sure that you know who’s talking about you, what they’re saying and what they think, and whether it’s positive or negative. This ensures that you are always ahead of the conversation, ready to contribute whenever you need to.
// #EDGEsocial - Paid Social Advertising. // Besides organic social media content, social ads are used to improve your presence or generate interest in a new product or service. Our clients have seen tremendous growth from incorporating paid ads along with organic posts on Facebook, Instagram, Twitter, and LinkedIn.
// #EDGEsocial - Reporting and Analysis. // Our team can interpret data to uncover the best content, posts, audiences, and more. We provide a professional analysis in plain English so you are informed of your social media results.
Website Design
Your website is more than a digital brochure, it’s a digital asset that reflects who your business is and the value you deliver to customers.
We build responsive WordPress websites.
Busy people on-the-go need access to information at the tip of their fingers. Responsive websites adapt your website content to all screen sizes, including mobile and tablet devices.
*Research Phase *
Who are your target audiences and competitors, and what assets do you have for your website? How do you want the website to look? What keywords should your website rank for? We will meet to discuss your vision for the website and how we can make that happen.
* Design Phase *
A sitemap is a layout of all the pages within a website. Our SEO expert will work with you to layout the content of the site to maximize online visibility. Edge Digital designs the pages, installs and programs the plug-ins, and manipulates the site to bring forth your vision.
* Development Phase *
This is where the content and design become your new website. Our website developer will work with you to collaborate on improvements over multiple revision rounds.
* Launch Phase *
Once you have approved the final website version, Edge Digital will move the temp site onto your server – making the site “live”. We test the live site and provide your staff with a tutorial on how to navigate the backend.
Search Engine Optimization (SEO)
A business website is a vessel to expose new customers to products and services offered. The main reason a website needs to be found in search results is to make money. The higher the website appears in the search results, the more traffic it will receive. An important first step in reaching the top of search results is knowing what you want to get found or rank for.
** Most common questions from business owners: **
* How can I get more traffic to my website?
* What exactly is search engine optimization and how can I improve my own?
* Is there a best way to increase rankings in Google?
* How can my website reach the top in search results?
* Is my website okay or does it need any changes or improvement?
// Sustainable Organic Results //
Edge Digital has local and national search engine optimization experts who understand what it takes to get the best website rankings on Google, Bing, Yahoo, DuckDuckGo, and more.
We only employ “white hat” techniques that have been proven over time to get results for our clients. Real sustainable search engine optimization has good onsite and offsite practices.
// Local SEO //
Local SEO
Different companies are going to need different techniques. Local search is all about getting your website found for whatever product or service you may be offering in your area.
Local SEO is consistent across the board and doesn’t matter what city, town, or state you’re located in, the techniques will be essentially the same. Your Edge Digital has a history of attaining solid rankings for companies around the United States. Local rankings are truly what drive these businesses.
// National SEO //
* Edge Digital handles projects of a larger scope. *
The basics of search engine optimization do not change much. It comes down to having good onsite practices and supporting that with good offsite work. Companies often have a lot more competition when trying to rank nationally, more so than a local business will.
Having good onsite keyword optimization and strong backlinks from strong domains is just as important as local SEO.
