Jack Frost Design

Ready to develop your dream site? Here are some of today's top standards you must implement on your site:

1. Mobile Ready. Your site needs to be responsive to smart devices. Create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam.

2. Findability. While we all have learned to "Google" our way to the information we need... make the information you want your audience to read, easy to find. Keep it simple, make it easy to find.

3 SEO Savvy - Don’t underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers. For the search engines, always include all important on-page SEO tags and elements, including schema and XML sitemaps.

4 Your Business Voice - Branding is more than a logo and colors. Your At the hub of your online initiative, your public facing web portal sets the tone of your online brand presence. If your site isn’t communicating your expertise in your industry, then it simply it’s doing its job by working for you. Jack Frost Design’s creative process is founded on some simply principles. Below are two worth mentioning, for the evaluation team to decide if JFD is the right team to partner with:

o SET YOUR SITES ON RELEVANT CONTENT, A MEANINGFUL DESIGN AND QUICK ACCESS TO INFORMATION
Avoid the lure of flashy design and shallow content. Set your sights on a public facing web portal that draws your visitors in and guides them through a decision-making process with relevant content and supportive functionality. As your partner, we apply business acumen and direct response marketing know-how to handle critical business requirements.

o PURSUE A SITE INITIATIVE THAT WILL STAND THE TEST OF TIME AND TECHNOLOGY UPGRADES

You want a flexible website that will deliver results now, as your organization evolves and as online technology evolves. This means you and JFD will need to proactively strategize, plan and prepare before any design concept is discussed or sketched. This means Stakeholders from Senior Management; IT Subject Matter Experts and Branding/Messaging team members need to be involved in the initial discussions and/or planning meetings.

5 Audience and Use Case Definitions
When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a new website.

But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and organization. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience (Use Case) and bottom line results to which your website should be a significant contributor.

Define your audience Use Cases
A use case is meant to list out the functionalities required for each feature of your website, or to put it simply to clearly define what your website should do for your users.

The 3 principles are simple:
o Roles – Who are the Users
o Goals – What do you want them to Know
o Actions – What do you want them to Do

Be certain to define and then implement your audience use cases.

6. Design - Everyone's Favorite Part of the Project
Create a powerful branded voice for your organization.
DEFINE THE FOLLOWING DESIGN & BRANDING ELEMENTS
• Brand Guidelines and Logos
• Organization Slogans and/or Current Marketing Initiatives and Slogans
• Words that work for your organization’s Voice
• Typography and Web Safe Fonts
• Images that are Windows to your customer’s soul
• Industry Design Requirements

RANK IMPORTANT KEY DESIGN INDICATORS
• A Design Strategy that is easily maintained
• A Design Strategy that will attract a specific type of visitor
• A Design Strategy that beats our competition
• A Design Strategy that Stays within a specific budget
• A Fast Deploying Design Strategy
• A Design Strategy that will build a community of dedicated visitors who believe in your mission and can relate to the photography elements on the site

7. Social Media -- Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.

8. Strong Security -- Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.