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I am Yolanda Yu, an executive coach and career coach with 3,000+ coaching hours. I coached leaders in global organizations like Google, Amazon, LinkedIn, JP Morgan, HSBC, Grab, FinAccel, Aspire, investment firms and startups.
In my 20 years of corporate career, I served as Regional Director in Mastercard and Visa, led commercial Merger and Acquisition for Alibaba–Lazada, and headed helloPay, a Fintech start-up now part of Ant Financial.
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19 customer reviews
Shivani Bhate
Yolanda’s guidance and support throughout my INSEAD journey have been nothing short of exceptional. Her insights and expertise have provided me with a fresh perspective and have greatly enhanced my way of looking at things and even helped me understand myself better. The clarity and depth of her explanations have truly been a game-changer for me. I am certain that I will carry these learnings with me throughout my life, and they will continue to shape my path long after my time at INSEAD. Thanks Yolanda for being an exceptional guide, mentor, and sounding board. Your contributions have made a lasting impact on me, and I am truly grateful. More...
Melissa Tan
Yolanda was my coach over the months I was in both an industry pivot and life pivot. Our sessions helped declutter my thinking and tease out core priorities I wasn’t able to articulate on my own. Her empathetic coaching style and talent in guiding with metaphors held space for me to explore my reservations and find clarity in my next steps More...
Jerry Dong
I am extremely grateful for the transformative coaching journey with Yolanda. Her patience and attentiveness as I shared my concerns and challenges as a leader were truly remarkable. I was pleasantly surprised by her ability to effortlessly distill complex information into a clear and concise chart, which has empowered me to make decisions with newfound confidence. More...
Amit Banwal
Yolanda is an amazing executive coach who has mastered the art of listening. She connects the dots with insights and stories making meaningful and sustainable changes.
Huixia
Yolanda has been very helpful in this journey to self discovery and growth. Through very sharp questions and reflections she provided a space for me to step back and evaluate my thoughts processes, helping me to notice my blind spots.
We used a lot of metaphors and imageries to concretise some of my discoveries. It was particularly impressive as she always manages to find an image to describe the irony of some beliefs I have been holding that were clearly unhelpful to my growth.
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R. Daniel
It only takes a few minutes to understand the value Yolanda brings as a coach.
She has exceptional listening skills, and her broad experience makes her questions and reflections absolutely on point.
She always finds great metaphors that resonate with me, and help me find new ways to approach important questions and decisions about my career.
2020 was a tough year for my company, and the pandemic ended up opening many options for me (doubling down, moving on, etc.). Yolanda has helped me to map those options, and to consider how the different paths align with my long term vision. I would definitely recommend having a chat with Yolanda if you want to reflect on your career.
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Justin
Yolanda possesses the remarkable ability to instill a sense of calmness and showcase exceptional listening skills. Throughout our coaching sessions, she effortlessly weaves her extensive corporate background into the conversation, providing intelligent and sharp insights.
Yolanda’s approach allows me to express myself freely while skillfully guiding me toward independent life solution discovery. The experience of working with her goes beyond mere productivity; it is genuinely delightful. I wholeheartedly recommend her without reservation.
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James
I benefited tremendously from the coaching sessions with Yolanda as she helped me reframe the way I think and approach my career. It is certainly not easy to achieve a breakthrough but her clear and firm approach led to developing my inner strengths and intuition that I can rely on to tackle future challenges as well. This powerful perspective helped me look at challenges as new opportunities for growth. More...
Ankitt
Yolanda is a superb coach who is very empathetic, intelligent, and articulate. I approached her for career discussions but our coaching conversations went beyond just career.
Her coaching sessions were deeply reflective, tapping on my deeper consciousness, encouraging me to inquire about my personality traits, values, and beliefs behind my career choices and job suitability. This experience was life-transforming, to say the very least, and introduced me to the person within, who I had always ignored. This is the power of Yolanda’s coaching.
Being an ex/ recruiter, successful corporate professional herself, she has this immense ability to connect the dots and guide one to completely novel and powerful perspectives. If you are looking for a career/life coach, look no further. I would definitely recommend Yolanda!!
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Rizwan
Yolanda is an outstanding listener, she doesn’t prescribe or direct. She lets you open up and discover yourself. Think of her as the one who holds up the mirror to you and from time to time she polishes the surface so you can see clearly. Thank you, Yolanda, I highly recommend you to others who can benefit from you. More...
Meng Li
I had an opportunity to get to know Yolanda and have gone through few coaching sessions with her in last year. Always enjoyed and looked forward the conversations with her! I must say Yolanda has helped me discovered the other side of myself through the conversations, and many times her metaphor approach have led me to have deep self reflection! More...
Ivan
Echoing what other clients of her have mentioned, Yolanda’s calm energy really helped me zoom out of my current challenges and focus on the bigger picture and long-term vision.
To add to that, her razor-sharp intuition really helped me get to the bottom of things and make real improvements. Each time I have a session with her, I find answers to my questions – questions I didn’t even know I had before talking with her.
Can’t recommend her enough.
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J Juliette
Yolanda is an inspiring executive coach. She is an exceptional listener, and is skilled at supporting clients to find their true leadership style by uncovering thought patterns that may be blocking progress. I have gained insightful revelations and freeing new perspectives that helped me identify and access untapped skills under Yolanda’s focused, passionate and, at times, philosophical approach to supporting leaders. More...
Jessie ss
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Testimonials & Impact Statements
Executive Coaching
Career Coaching
Coaching for Start-up Founders & Business Owners
Personal Growth
Yolanda's approach coupled with her coaching frameworks and strategies really helped me grow as a leader and manager...
“Working with Yolanda Yu has been a transformative experience in my career and personal development journey. Yolanda’s coaching style is exceptionally unique and effective. She possesses an intense inquisitiveness, consistently asking hard questions that spark incredible insights and lead to profound self-reflection and awareness. My coaching sessions with Yolanda have been one of the highest ROI activities I have undertaken, offering value that far exceeded my expectations. It’s been a deeply rewarding journey, and I wholeheartedly recommend Yolanda Yu to anyone looking to invest meaningfully in their future success. Her ability to unlock potential through insightful questioning is truly unparalleled.”
Natu Lauchande
Chief Technology Officer, Credrails
Yolanda's approach coupled with her coaching frameworks and strategies really helped me grow as a leader and manager...
“In our sessions, Yolanda brought to bear a wealth of personal and professional experience that challenged me to view career obstacles from fresh perspectives. Her inquisitive, contemplative, and perspicacious approach coupled with her coaching frameworks and strategies really helped me grow as a leader and manager. She knows her stuff and is a joy to work with. I recommend Yolanda without reservation.”
Dave Woodward
Vice President, International Legal, LinkedIn
Every single meeting helped me shift my mind to find helpful solutions...
“Coaching sessions with Yolanda were not only enjoyable and inspiring, but also most powerful. Every single meeting helped me shift my mind to find helpful solutions to my challenges. I can only highly recommend Yolanda as an Executive Coach.”
Michael Zankel
Regional Director East Asia/Oceania, Gebrüder Weiss
It happened through a deep transformation on my presence...
“Yolanda’s coaching has helped me become a more efficient and empathetic leader. It happened through a deep transformation on my presence. The new me now starts each day well-rested, which has been a complete game-changer and has manifested in many aspects of my life.
I have learned how to regain my inner calm and clarity, regardless of the challenges that may arise. This newfound capability has freed up my mental bandwidth, providing me with an abundance of time to prioritize my people, strategic thinking, and live in the present moment.
It has been an absolute pleasure to be coached by Yolanda.”
Gangadhar Balikai
Vice President, Commerz Bank
She creates a plan to your needs, aligns to your objectives and goals...
“Yolanda, has been an amazing guide and coach on both personal and professional matters. She creates a plan to your needs, aligns to your objectives and goals, and asks the right questions for you to think about. You get so much out of every session. I highly recommend her services.”
Daniel Torres
Chief Commercial Officer, MetaCare
The sessions have worked at a much deeper personal level...
“I have found the coaching experience with Yolanda helpful beyond my expectations. I attended the first session with a transactional mindset thinking the goal would be to leverage Yolanda’s experience to improve my communication style and become a better manager for my direct reports. The sessions have worked at a much deeper personal level (almost taking on the form of therapy!) encouraging me to stop and acknowledge my state of mind, understand why I react to events in certain ways and using the learning to promote different approaches to work and personal life in future rather than repeating existing cycles and experiences.”
E. N
Director, Private Equity Firm
Always enjoyed and looked forward the conversations with her...
“I had an opportunity to get to know Yolanda and have gone through few coaching sessions with her in last year. Always enjoyed and looked forward the conversations with her! I must say Yolanda has helped me discovered the other side of myself through the conversations, and many times her metaphor approach have led me to have deep self reflection!”
Meng Li
Country Head, Royal Canin Malaysia
Her razor-sharp intuition really helped me get to the bottom of things...
“Echoing what other clients of her have mentioned, Yolanda’s calm energy really helped me zoom out of my current challenges and focus on the bigger picture and long-term vision. To add to that, her razor-sharp intuition really helped me get to the bottom of things and make real improvements. Each time I have a session with her, I find answers to my questions – questions I didn’t even know I had before talking with her.
Can’t recommend her enough.”
Ivan Chandra Suriady
Venture Builder, Stryber
Yolanda is an outstanding listener, she doesn’t prescribe or direct...
“Yolanda is an outstanding listener, she doesn’t prescribe or direct. She lets you open up and discover yourself. Think of her as the one who holds up the mirror to you and from time to time she polishes the surface so you can see clearly. Thank you, Yolanda, I highly recommend you to others who can benefit from you.”
Rizwan Hazarika
Chief Digital Officer, Constellar
life-transforming, and introduced me to the person within, whom I had always ignored...
“Yolanda is a superb coach who is very empathetic, intelligent, and articulate. I approached her for career discussions but our coaching conversations went beyond just career.
Her coaching sessions were deeply reflective, tapping on my deeper consciousness, encouraging me to inquire about my personality traits, values, and beliefs behind my career choices and job suitability. This experience was life-transforming, to say the very least, and introduced me to the person within, who I had always ignored. This is the power of Yolanda’s coaching.
Being an ex/ recruiter, successful corporate professional herself, she has this immense ability to connect the dots and guide one to completely novel and powerful perspectives. If you are looking for a career/life coach, look no further. I would definitely recommend Yolanda!!”
Career Coaching Yolanda Yu Ankit
Ankit Kedia
Global Head of Sales, Momentive.ai
her clear and firm approach led to developing my inner strengths and intuition...
“I benefited tremendously from the coaching sessions with Yolanda as she helped me reframe the way I think and approach my career. It is certainly not easy to achieve a breakthrough but her clear and firm approach led to developing my inner strengths and intuition that I can rely on to tackle future challenges as well. This powerful perspective helped me look at challenges as new opportunities for growth.”
James Teh
Head of Commerce Partnerships, Google
I truly appreciate her unique approach of using analogies and imagery to bring complex concepts to life...
“Yolanda’s exceptional listening skills and ability to provide different perspectives have enriched my coaching experience. I truly appreciate her unique approach of using analogies and imagery to bring complex concepts to life, making the learning process both engaging and enlightening.
Through her coaching, I have gained insights about myself and have found a newfound clarity when making career decisions. I wholeheartedly recommend Yolanda to anyone seeking an outstanding executive coach.
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Michael
Coaching sessions with Yolanda were not only enjoyable and inspiring, but also most powerful. Every single meeting helped me shift my mind to find helpful solutions to my challenges. I can only highly recommend Yolanda as an Executive Coach. More...
Dave W
In our sessions, Yolanda brought to bear a wealth of personal and professional experience that challenged me to view career obstacles from fresh perspectives. Her inquisitive, contemplative, and perspicacious approach coupled with her coaching frameworks and strategies really helped me grow as a leader and manager. She knows her stuff and is a joy to work with. I recommend Yolanda without reservation. More...
Rowena
Business & Career Coaching
I am very happy to have worked with Yolanda. After a detailed consultation and trial session, Yolanda showed great skill in listening and asking key questions. She is open-minded, insightful, and friendly, which made the process even more valuable. She helped me understand my strengths and solidify my career direction. I highly recommend her professional guidance! More...
E. N.
I have found the coaching experience with Yolanda helpful beyond my expectations. I attended the first session with a transactional mindset thinking the goal would be to leverage Yolanda’s experience to improve my communication style and become a better manager for my direct reports.
The sessions have worked at a much deeper personal level (almost taking on the form of therapy!) encouraging me to stop and acknowledge my state of mind, understand why I react to events in certain ways and using the learning to promote different approaches to work and personal life in future rather than repeating existing cycles and experiences.
More...
Natu Lauchande
Working with Yolanda Yu has been a transformative experience in my career and personal development journey. Yolanda’s coaching style is exceptionally unique and effective. She possesses an intense inquisitiveness, consistently asking hard questions that spark incredible insights and lead to profound self-reflection and awareness. My coaching sessions with Yolanda have been one of the highest ROI activities I have undertaken, offering value that far exceeded my expectations. It’s been a deeply rewarding journey, and I wholeheartedly recommend Yolanda Yu to anyone looking to invest meaningfully in their future success. Her ability to unlock potential through insightful questioning is truly unparalleled. More...
What do you love most about your job?
Being able to journey along with so many wonderful individuals and make an impact.
What inspired you to start your own business?
I have run my own business before and also mentor startup founders in my spare time. Entrepreneurship is like breathing - part of life for me.
Why should our clients choose you?
Top rated coach (4.98 out of 5 across all coaching platforms).
Specialised in coaching at world leading tech and Financial services firms.
Seasoned business leader and founder, INSEAD MBA and coach.
Ex-recruiter who worked with thousands of individuals to craft their career.
Master certificate holder trained in Transformative, Systemic, and Embodiment methodologies.
Offers a space for reflection, introduces leadership frameworks, and reshape perspectives.
Can you provide your services online or remotely? If so, please add details.
Clients based in Singapore can opt for in-person sessions or over zoom. I also work remotely to support clients from around the globe.
Executive Coaching
Leadership is a manifestation of our inner system – how we relate to our physical and emotional self, to other people and the systems that we are part of.
Through upgrading this system, we get to shift our behaviors, presence, and our influence on others.
Yolanda’s PERSoN™ coaching framework addresses four leadership capacities in integration:
PQ (Physical Quotient), EQ (Emotional Quotient), RQ (Relationship Quotient), and SQ (Systemic Quotient).
Career Coaching
Up Your Game In Career Change
- Do you feel stuck in your current career path though eager for a change?
- Are you still processing a past failure or a sudden layoff and want to regain your footing?
- Or are you ready to advance in your career but need a better game plan?
I provide:
Tailored 1:1 Career coaching programme
Personal Narrative Package (4-sessions)