Usual
Athy, County Kildare
Athy, County Kildare
We’re Usual. A strategically focused, creatively led digital agency. We create, cultivate and humanize small business brands to form meaningful interactions with their customers.
At usual we're committed to providing an exemplary level of service to our clients.
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Brand Strategy
Creating your brand strategy builds the foundation for your online presence. From website to social media, it’s the heart of your business.
The look and feel of what occurs online must tie in with what the customer experiences in quality of service. Images and interactions must be mirrored by design aesthetic and customer service. Your brand strategy forms a reference for use with any digital tools. It forms a guide to interactions and sets out the brand personality.
Website Design
A website forms the hub of your digital world. Your brand and content strategy bring your clients here to engage, learn and buy.
With Usual we always seek to design and create websites that our clients can easily manage themselves. We provide full training in each sites Content Management Systems (CMS) and have partnered with some of the world leaders in off the shelf website templates. Unlike many digital agencies, we always recommend using easy to use online systems to create your website. This gives our clients unrivaled access to their site, complete internal ability to make changes and updates, access to 24-hour support 7 days a week and ensures that your site always has the latest updates in security coding and website trends. It cuts back on unnecessary reliance on external agencies to manage and maintain your online presence.
Pay Per Click Marketing
With so much going on online, sometimes it can be hard to get noticed. PPC campaigns help put you and your brand in the spotlight.
Paid search ads form a key part of any businesses promotion campaigns. It increases visibility in searches while also enabling the site owner to direct clients to specific web pages that they know will interest them. What is important to bear in mind is that in developing PPC campaigns, setting them up correctly is key.
Content Strategy
Create a user-friendly content strategy, plan and schedule to make the most of your online presences in hugely important. Without content you can't rank well in SEO or get the best from each social media channel. A successful content strategy allows enough flexibility for updating activity as and when needed in order to support any campaigns or target a customer group/profile.
