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BrandCompass

Dublin

Get a free quote from this professional

7 hour response time

Get a free quote from this professional

About

Founded by an award-winning, International marketer with 20 years experience. Managed Unilever brands including Dove, Lynx, Vaseline, Sunsilk and dairy brand Kerrygold.
Managed global projects including TV/full media suite production, visual identity and packaging, media buying

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7 hour response time

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Q&As

The diversity of clients projects and briefs. One project may involve a local brand or business looking to expand or win new customers, another may be an international brand looking to expand.
I also love the ability to make a difference through my domain expertise in marketing.

I have over twenty years of experience in marketing director roles. I wanted to be able to impart this knowledge to clients and work on a range of interesting projects for different brands and businesses.

First class honours Masters degree in Mkt. Mgr and Undergraduate in Marketing
Commenced my career in Unilever- World class marketing experience
Unique blend of international experience (over a decade working with a major export company including 3 years living in and managing the Middle East region)
Strong listening and analytical skills

Yes, in these times I am able to work remotely and via Zoom, MS Teams or Google hangouts.

Generally client meetings and updates are online via Zoom. When required, I am able to travel to a clients business and maintain social distancing guidelines.

Services

Using a range of creative and engaging techniques, I will work with your teams to capture the desired brand position, determining its core purpose, beliefs and values.

The deliverables from our strategy and vision exercises are invaluable and will provide internal clarity on what must be worked on for the next three to five years to build sustainable brand equity.

Your business or brands may operate across a diverse number of product categories or you may wish to expand into new categories. For each of these options, it is critical to develop a ‘Range Architecture’ which will clearly structure and communicate a brand that aids consumer choice, maximises company efficiency and delivers on the brand vision. If this is not managed properly, there is a high risk of failure with associated financial cost and brand equity damage.

BrandCompass utilises a number of tools to explore your brands current portfolio and range architecture to organise an efficient approach that will propel brand growth and limit category confusion

I have extensive experience in building world class, distinctive brand assets. I will work with your team - and design partners if required - to audit your current brand assets and develop a plan to build distinctiveness. One recommended output of this process is a visual identity guide which is critical to maintain brand consistency.

The annual Sales and Marketing plan should be the cornerstone of your business planning. I have many years of experience in building successful plans. I will audit your existing sales and marketing approach and work directly with your teams to create a bespoke sales and marketing process and template for all company stakeholders to manage and measure performance.

SEO is a critical component of any digital marketing plan. I can design and help your teams execute a strategic SEO plan which will improve your company or brand's rankings in search engine results and drive inbound customer acquisition. An SEO project could involve:
- Creating and researching relevant keywords
- Auditing your competitors keyword strategy
- Advising your web development team on website optimisation

Many brands produce and publish ad hoc content with no cohesive plan or KPIs. I work with clients to build a content plan tailored to their brand equity and business goals to build the brands reach online. The development of a content plan usually dovetails with an SEO project

I have extensive, hands-on experience in identifying, planning and executing new market entry strategies. I have launched products and brands in the UK, EU, Russia, Middle East and Africa. I will work with your team to map out market and category opportunities across an agreed time horizon ensuring that resources are allocated in an efficient manner.

​Selecting the best distribution approach for your brand and business is pivotal to your future success. I have been involved in managing distribution partners (retailers, network distributors and wholesalers) for over twenty years. I will use a number of tools and approaches to identity suitable partners for your brand entry. I can also travel to identified markets to research the distribution landscape and shortlist partners where required.

I can train your commercial and marketing teams on the best approaches to managing your distributor network to maximise the growth of the brand. This training can be facilitated through a workshop environment using bespoke approaches I have created throughout my career

I have been involved in many product and brand innovations throughout my career and have learnt lessons from both successes and failures. My experiences can help your business to be successful and the development and deployment of an innovation process can help facilitate success.

I will audit your current innovation process and work with your teams to create a tailor made process, right sized for your business. We will co-create all relevant templates for stakeholder reviews at each stage of the innovation process.

In the right environment, product and brand ideas can flourish and I can use a variety of discovery exercises to fuel new thinking to ‘feed’ your innovation funnel with ideas that are a fit for your brand. I can work with your team on building an innovation horizon, correctly phased for your brands maturity.