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Flipside PR profile image
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Flipside PR

London

Flipside is a creative beauty, health, aesthetics and lifestyle PR agency based in Central London We deliver effective media communications, media features, product placement, celebrity and influencer support, events and commercial partnerships. Located in central London, a stones throw away from Oxford Circus and the media district, we specialise in the beauty, health, aesthetics and lifestyle sectors. We create bespoke campaigns that cover the traditional, social and digital media landscape and that suit our clients budgets and individual needs. We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients.

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What do you love most about your job?

I am passionate about beauty, health and wellness and I love discovering new brands and trends and introducing them to the market, them grow and becoming mainstream. I love sharing this knowledge with journalists and influencers and my network of industry contacts.

What inspired you to start your own business?

When I first went into PR nearly 20 years ago I quickly became interested in a growing beauty trend, aesthetics and cosmeceuticals. I looked after a Cosmetic Doctor, who was one of the first practitioners to leave the NHS and specialise in aesthetics and to introduce cosmeceuticals, skincare products that can change the skin without being a drug, to the UK. With my help he quickly became one of the "go to" media experts in this field and his clinics rapidly expanded from one clinic in the UK to over 12. It was the experience and expertise I gained from this that led me to set up my own business in PR to specialise in this area and to compliment it with other beauty, cosmetic and wellness brands to provide a one stop shop for journalist, influencers and industry experts who want a personalised approach to PR but with the backup of an committed and proactive agency team. After 15 years that clinic is still one of Flipside PR's major clients which speaks volumes about the service we provide!

Why should our clients choose you?

We have a passion for all things health and beauty and have worked with professional skincare, cosmetics and aesthetics brands for over 15 years. We have an in depth knowledge of both the consumer beauty and B2B market and a solid understanding of how to use all forms of media to help grow the brands we work with.

We offer the creativity and forward-thinking of an agency with an in house, consultative and friendly approach to PR. Our cross fertilisation of contacts and activity means our clients benefit from the overall PR strategy.

We use our extensive network and strong relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients.

The Flipside office is centrally located, just a short walk from Oxford Circus station and ideally situated near to the magazine houses. We have our own boardroom, which clients can utilise for meetings and we often hold small press events on site

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