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YY Consulting


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Get a free quote from this professional


YY Consulting is a business consulting firm based in Belfast. Our areas of expertise are marketing and sales, hiring services and technology. We combine these specialisms to help our clients achieve practical sales results with real impact that can be seen and measured.

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The YY approach is based on measurable strategies for different client industries, resulting in a complete management of your sales and marketing planning and delivery.

We combine sales strategies with marketing optimization, customer insights, a focus on the customer relationship, pricing, and channel management.

With over 40 years of experience in Sales and Marketing across the business, we help our partners to develop comprehensive insights into your customers and markets that will identify opportunities to grow your business.

YY Consulting provide in-depth assessment of the business in its current position.

Here, we are seeking to clearly define both the strengths of the business that can be developed and the weaknesses that represent constraints to growth.

What we are seeking to identify here are market changes that may present either an opportunity or a threat to the business. The establishment of a clear vision for the business, incorporating clear and measurable developmental objectives short and long term.

In summary YY develop clearly defined strategies that aim to ensure the realisation of the Company's growth goals.

At YY we run a simple marketing to sales department strategy and conduct types of marketing campaigns based on our own tried and tested marketing to sales funnel.

YY Consulting can deploy recurring campaigns that we call drivers, they set the groundwork for future success and builder campaigns, such as blogging, PR and social engagement, which are designed to create and expand assets on an ongoing basis, and largely support top-of-the-funnel metrics such as; visitors, subscribers, reach etc.

Drivers are campaigns that capitalize on existing assets to generate short-term returns in the middle and bottom of the funnel (i.e. leads, new customer conversions, recurring sales), and are often conducted over one-to-three-month periods.

Think of builders as marathons, and drivers as sprints. During the planning process, YY ensures your campaigns align with sales targets, marketing goals, personas and company milestones.

YY take on campaign-based engagement from end to end high-priority projects to specific areas of analytics, brand identity, crisis communications, marketing technology integration, for sales teams research and strategic planning.

At YY we believe that accurate and thorough information is the foundation of all successful businesses. Correctly executed Market Research provides a wealth of information about prospective and existing customers, the competition, and the industry you are or will be operating within.

YY define research as the process of gathering, analysing and interpreting information about a market, product or service to be offered, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

Well executed Market Research allows business owners to determine the feasibility of a sales or marketing strategy before committing time and money prior to knowing the outcomes.

We provide market research data to help solve marketing challenges that a business needs as an integral part of the sales business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.
When YY Consulting conduct research for your company, we can perform two types of campaign; exploratory or specific.
Exploratory research, is open ended and helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents.
Specific research, is precise in scope and is used to solve a problem that exploratory research has identified.

At YY we are highly experienced and knowledgeable in delivering strategies which have been proven time and time again to make the crucial difference to sales teams margins and generated revenue.
Selling to new customers and customer service are at the heart of the success in any organisation, so it is well worth having great sales and customer service teams.

With a broad range of experience covering a range of specialisms, we can prepare your salespeople for any sales challenge they may face.

We work with clients to help them to gear up to protect their existing business and to win additional profitable business.

Our inputs here vary greatly and range from theory to practical. We specialise in capability building in areas such as finding and keeping new customers, customer relationship management, telemarketing and promotion.

Sales teams work in a variety of environments depending on the size of the business they work for and the products they sell. They have a lot of responsibility, and the position can often be stressful.

At YY we understand that sales people have distinct personalities. They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational.

We design and deliver sales programs that provide an extensive range of sales, customer service, communication and sales management courses specific to your sector and who you sell to and what your personality.

Technology & Software has become an integral part of any modern-day company's operations. YY Consulting offer solutions to review, recommend and build bespoke software solutions to improve your processes and provide you technological differentiators within the marketplace.

Technology used right within modern marketing and sales teams can allow your company to have a key differentiator over your competitors.

YY Consulting look to synergise the personal human element of your business with cutting edge technology. By striking the right balance we are able to empower your sales team with the right tools, leading to increased efficiencies and improved sales performance.

At YY we can do a full root and branch health check of the software solutions you have in place, to provide you with feedback on the processes you have in place and recommendations on where technology and software can improve your workforce output.

Our network of software developers can work with you and your company to create software solutions both to improve your back-end systems and create impactful bespoke solutions to deliver a more efficient service to your clients.

53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12% (Google, 2018).

The internet is the quickest and most easily accessible way for a customer to discover what your business offers. An uninspiring or difficult to navigate website can instantly create a negative experience of your brand, causing a potential customer to look elsewhere despite never having a human interaction with your company.

YY Consulting’s network of experienced website consultants consist of web & software developers, digital marketing experts and SEO specialists. Meaning whether it be a full website rebuild or a commercial analysis we can put solutions in place to digitally set you apart from the competition.

A quality built commercial website should encourage a customer to interact with your business whether that be by buying a product, picking up the phone or submitting an enquiry form. At YY we believe your website should empower your sales team by delivering more leads and enquiries for your team to act upon.