Web Sense Marketing
Edinburgh
Edinburgh
Digital marketing consultant; specialist in SEO and content marketing. 22 years experience working with clients all around the UK in a range of industries including legal, property, health, and travel. My approach is to put your brand in front of your customers at every stage in their online journey.
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What do you love most about your job?
Solving the puzzle of reaching customers for all kinds of businesses, and watching traffic grow to their websites.
What inspired you to start your own business?
The freedom that comes with being your own boss and the flexibility of choosing which clients to work with.
Why should our clients choose you?
I've been involved in online marketing for a long time, I've worked with a wide range of clients and have a proven track record of success. These include some very competitive markets (tyres for example - my client Blackcircles.com dominated Google search results just a few months after I started my SEO campaign, and continued to out-rank Kwik-Fit and the rest for the 7 years I was working with them).
Before taking on any new projects, I do some thorough research into your market and look closely at your competitors. I always let potential clients know how much of an impact they can expect to make given the resources, budget and time available. If I don't think I can help your business, I won't take on the project.
SEO consultancy
Including organic search optimisation (SEO), local search (Google Maps), competitive research, keyword and topic research, audits and technical SEO, onsite optimisation and copywriting, link development, and content optimisation.
Content marketing
From initial concept and ideation to content strategy, research and data collection, writing and optimising, and promotion via outreach, social media and online communities.
Social Media
Social media marketing and ongoing management including Twitter, Facebook, LinkedIn, GooglePlus, YouTube and Pinterest. Brand building activities aimed at increasing followers, shares and engagement from your target audiences.
