Instagram has become a staple of social media marketing thanks to its ever-growing user base (a base that cleared over 1 billion in September 2017), there is no reason why you shouldn’t jump straight in with both feet with Vermilion.
Instagram themselves are fully aware of their power, rolling out specific business tools to allow your company a leg up on the competition. You may feel like Instagram is exclusive to particular brands?
We’re here to tell you it’s not. With Vermilion, we can work together to ensure your content in engaging and exciting to your audience, whether they have been a dedicated customer for a while or if they’ve just discovered you for the very first time.
There’s no better time to use Instagram as a promotional tool, and Vermilion can guide you every step of the way.
Vermilion can offer a variety of schedules to suit your needs, whether it be 3, 5 or 7 times a week with your content. We can create social ready uploading whenever you’d like. All content will be scheduled to give you full control of what is due to be published for the week ahead.
If you require long-form articles in regards to your companies output, or should there be information that requires extra reading, we can link directly to an external blog site that will include a blog written specifically for you and the content you wish to share with your audience. These can be linked from any social media platform*.
*(Note Instagram does not allow external links in posts so any fresh links will be added to the ‘bio’ on your profile page. Each Instagram post will include a ‘link in bio’ note so your audience will know where to go to find the link).
Behind The Scenes
Your audience will always be curious about where their products come from. The biggest selling point of any social media platform is how users feel part of an influencer’s behind the scenes life. Using Instagram as a way to showcase how a product is created, or even if it’s just a whiteboard or some sketches, sharing brainstorming ideas is a strong statement, allowing you to share with your audience on a more personal level. This kind of content allows us to tell stories through your content, along with your promotional material.
Stock video / Video Editing.
Vermilion has access to hundreds of hours worth of stock video that we can use to jazz up your social output. Once downloaded we can build new content for your platforms via our in-house video editing. You provide the information you require to be shared and we can make it look amazing.
Photo editing (photoshop)
Vermilion’s team are trained in Adobe Photoshop and ensure your content will unify visually across all platforms. We ensure to upload on Instagram through the desired specifications and will edit all content to look brilliant on your profile page, making your content stand out amongst the rest.
Tagging is a very important aspect of making an impact on Instagram and we have ensured that your content will be tagged with the correct branding, companies and industries to ensure your content is spread far and wide so there is a much wider chance of engagement with your content and your product.
Sharing relevant content / Promoting offers, specials, holiday closing times etc.
Vermilion will ensure that we upload content relevant to certain holidays, whether it be a company anniversary, the birthday of a staff member, Christmas, Easter or any other specific holiday. Our content will always reflect your company in the strongest light, allowing us to share holiday messages with your audience on your behalf.
Should there also be any promotions, special offers or any opening time changes you’d like us to share, all you have to do is let us know the changes and we’ll create content in order to share them with your audience.
Vermilion takes pride in ensuring that users can visit your Instagram and know immediately what your company is all about. Through the stories told via your content, crafting captions that capture the imagination of the audience, choosing the correct photo and video to use to ensure we represent you as best we can, all the while reinforcing exactly why these users should engage with your content, particularly those who may have discovered you for the first time.
We take very seriously the art of selling your product via the means of social media, and Instagram is becoming one of the most sought-after areas of advertising and creativity.