Tanglewood SEO Ltd
Winslow
Winslow
A new, honest, ethical and personal SEO service from someone with 20 years of web-industry experience. I, Jon Holland, working as Tanglewood SEO wants to be your long term partner in your online promotion.
I prefer not to call at an inopportune moment so will usually email first.
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What do you love most about your job?
Being able to help others in a friendly and ethical manner - effectively becoming part of their team.
What inspired you to start your own business?
Having worked for other people, at different levels in the web industry, for twenty years I have finally taken the plunge into running my own business so that I can help others by sharing my skills and experience and also dedicate some important time to my family.
Why should our clients choose you?
I am a friendly, ethical and honest SEO with twenty years of experience (pretty much before Google was even a "thing"). I won't work for directly competing companies without the express permission of existing clients. I call things as I see them. Sometimes things don't work as anticipated and I will always admit it. No grandiose promises - just honesty. I will work with you as a partner, not just a customer.
Can you provide your services online or remotely? If so, please add details.
SEO services are all done remotely, online. I am very happy to meet local customers to discuss needs and to do training and mentoring although zoom calls also work great.
Technical SEO & Website Audit
Analyse the structure, functionality, and underlying HTML of your website to see if it meets the standards for SEO best practices. Most on-site fixes can be carried out with the right access. Server-side recommendations will be given to be sent to your website host.
Existing Content Analysis
I will review the quality and suitability of the writing, the format/layout, and if I believe it could be improved, particularly regarding the keywords list generated in the keywords research. Depending upon the volume of the content on your website it may only be some key pages and page types. For smaller sites, all pages will be reviewed.
Keyword Research
By using a combination of free tools, subscription SAAS (Software As A Service) tools and manual research I will produce a long list of keywords upon which a content creation strategy can be built. If in the first few pages of Google, I will record your current ranking position for those keywords.
It is common for companies to want to rank for some terms which would be incredibly difficult to achieve. Short, vague terms in particular fall into this category. For example, a new company trying to rank for “laptop” or “buy laptop online” would struggle to get anywhere against established websites and the big players. I will point out any unlikely goals – please do not take offense. In time, once your own website has gained authority with Google (or Bing) then one might look into moving into these areas.
Content Plan
The key to a successful SEO campaign is presenting content that (in order):
1. Solves the needs of the users (searchers) be it by presenting information that they are looking for or offering a product or service that will solve a problem they have.
2. Is written primarily for humans and written well.
3. Is targeted to be relevant to one or more of the keywords to make the pages show up in Google/Bing.
I will produce an overall strategy that I believe would start to boost your website ranking in Google (and Bing). This will most likely be a combination of updating existing content, producing cornerstone content (essential foundation proposition type pages), evergreen content (information that will rarely ever change) and a scheduled release of content to build a picture or expertise in your field.
Production of Content Outlines
I am not the expert in your business or your industry, you are. Therefore, my aim would be to provide you with content outlines that might include the page title, or at least the topic, a list of subtitles, questions to answer and keywords to include in your writing. I would also make suggestions for the meta-title and the meta description tags. I would then ask you to write the content/article before returning it to me for a review. This would give me a good chance to assess your voice and how you wish to present yourself.
This content production process would also take place during the weekly, fortnightly, or monthly SEO plans. In time I may be able to write full articles for you, without losing your voice. Equally, you will soon learn how to structure and plan content yourself and can begin to write more freely without my input.
