Social Etcetera
(11)
(11)
Having worked in huge corporates like Shell International and Caterpillar Inc in various global Marketing roles, I decided to go solo and swerve gracefully into the Wellness, Creative and Lifestyle sectors, ably supported by a wider group of associates who I bring in when I need them.
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11 customer reviews
Simon Cohen
I approached Gillian to help me to use digital marketing as a tool to promote my business and raise the profile of my business with a specific target market that I was struggling to engage with.
We worked together over a three month period, during which time she did a great job in helping me to understand the mechanics of the different platforms, but more importantly the strategies for finding and reaching the people whom I had been struggling to reach.
Gillian has a very thorough, professional approach. She knows her stuff inside out, and undesrtands how to explain it to people who don’t (a rare thing among professionals in the digital arena).
She’s a great communicator, instantly relatable and with bags of positive energy. I look forward to working with her again in the future.
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Hannah Wilson
I highly recommend working with Gillian @socialetcetera for anything to do with social media.
I started my own physiotherapy business a few months ago and knew that I needed to have a social media presence.
I also knew that I did not feel comfortable about this, and I didn’t have any idea as to how to do this. As soon as I met Gillian, I knew she would be great to work with. She has been very easy to work with, encouraging and supportive. She has fully understood my needs and worries and has helped me work out a social media strategy. I now feel much more confident about what to post on social media, how and when to do this and so now I have a social media presence. Gillian is more than a social media consultant; she also introduced me to some of her connections and everyone that she introduced me to has been very interesting and relevant and consequently both my business and I have grown. I am very grateful for Gillian’s time, support, and ideas – I have learned so much from working with her and have thoroughly enjoyed the experience.
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Reply from Social Etcetera
Thank you, Hannah! It has been so lovely to work with you and learn all about your business. So many exciting ventures ahead for you :).
Henriette
I spent a day with Gillian to understand how Instagram Reels can help my visibility. I knew I needed to step outside my comfort zone, but equally I didn't want to do weird and crazy stuff on reels. I wanted my reels to be professional. After Gillian explained how reels worked and the benefits (also that the future lies in videos) it made so much sense. Gillian gave me amazing tips, shortcuts and great ideas! I was so excited we did a reel that day of us working together. I already got so many views on it and engagement. So, if you're thinking of expanding your Visibility, I'd highly recommend you get in contact with Gillian at Social Etcetera. Thank you Gillian x More...
Christina
I had a one hour intro session with Gillian. I learned so much during this session and it really gave me a head start with all the basics for my social media business account. She also taught me about hashtags and the research that is involved. Gillian was very patient with me. Thank you 😀 More...
Jack Shorn
Social Media Marketing
Gillian was both knowledgeable and helpful in helping setting up a business page for my company - I wouldn't hesitate to recommend her services
Victoria Rennoldson
I asked Gillian for some help with understanding how to take my Linkedin profile & engagement further, as I had done some changes but wanted to step it up to the next level. What was particularly helpful was that she listened to what I was looking for & adjusted the session to me so I had really personalised feedback on where to focus, what I could do more of & get my questions answered. I now feel more confident in LinkedIn & how to take it further, so thank you Gillian & I do recommend her to anybody else who would like to review their LinkedIn profile & receive some specific feedback on how to improve. More...
Reviewed on Facebook
Gabrielle Mcmillan
A few weeks back I did a personal branding shoot for Gillian @socialetcetera which gave me a great insight into what Gillian does. After this I realised I needed Gillian in my life when it came to social media as quite frankly I’ve been coasting through Insta, Facebook and not even venturing into Linked In at all! Not only did we discuss how, why and what each social platform is useful for but we discussed my business goals and how I could use these platforms to help them happen. Gillian listened, advised, gave me tips and tricks relevant to the different social platforms that I use and had somehow missed while coasting along, she gave me lots to think about and to move forward with. We also got to catch up, have lunch, and very quickly discuss life, love and the universe! Gillian is based in London but has a wide ranging client base across the UK. I would absolutely recommend her to clarify, advise, and direct through social media platforms to enhance your business and give you the confidence to move forward👊🏻 More...
Reviewed on Facebook
Ally Whitlock
I have always been active on social media, but active in a very sporadic & directionless way. I started working with Gillian at the beginning of this year to try & get some structure & purpose behind my postings. SM is a powerful marketing tool that I was having fun with but simply not utilising. I did two strategy workshops (one in-person & one online) with Gillian & came out of them with a detailed plan & agenda as well as renewed enthusiasm. It’s a long-term project but I now understand ‘who’ it is I am talking to on socials (my ICA) & I post with planning, thought & intent. My following & engagement is gradually growing & I am beginning to see some positive responses. Gillian’s workshops were excellent, detailed information, thorough, well presented & with brilliant hand-outs. She knows her stuff! More...
Reviewed on Facebook
Joanne Sumner
I started working with Gillian because I felt that while I quite enjoy social media I wasn't necessarily using it as effectively as possible to promote my small business. Gillian researched my area of expertise and took me through a structured but relaxed day to put together a strategy that felt manageable and enjoyable. One particularly useful element was identifying which social media channels would most closely match my target audience as it turned out I wasn't using the most important channel. It's taken time but I am beginning to build visibility on that particular channel now and am benefitting from new connections and the possibility to develop new business. More...
Reviewed on Facebook
Ghislaine Walker
Thank you Gillian! The report you gave me having reviewed my social media activity was extremely helpful. I found the insights regarding consistency across all platforms helpful. During Lockdown being able to implement some of your recommendations has enabled me to change the way I use social media. Instagram has become a useful networking arena for me. It was great to have your expertise. More...
Reviewed on Facebook
Susie Chassagne
Gillian appeared at the perfect moment for me: I had recently qualified as an Amanae emotional release bodywork practitioner, a little-known but powerful therapy, and I really wasn't sure how I was going to use social media to explain my offering and call in my clients. With Gillian's expert help it turned out to be much more straightforward than I had anticipated! She has a real gift for providing structure and clear guidance, and within just a few sessions we had put a plan in place that was easy to follow and which helped me to articulate my offering. I no longer feel overwhelmed when it comes to posting and I know what I am trying to achieve with each post. Best of all, within a month I had 4 new clients waiting to book in! More...
Reviewed on Facebook
What do you love most about your job?
I love working with clients who are interested in the positives of social media and how it can boost their businesses when done in the right way.
I get so much satisfaction from boosting confidence, removing fear and overwhelm. and sharing know-how for them to see the difference in their businesses.
My clients say that I explain things in simple terms to them, leaving them feeling inspired and ready to dedicate time and energy to raising their profile online.
What inspired you to start your own business?
I always wanted to have my own business, having grown up with a self employed father. And having worked in the largest companies in the world for over 20 years, where sometimes decisions were out of my hands and creativity was diluted, I was excited to work directly with business owners, sharing my ideas to help them grow their businesses and see fast results.
In particular, I spotted a gap in the health and wellness industry where many practitioners were struggling with social media, and their business was suffering. Being into health, fitness and wellness myself, this seemed like the perfect sector to support.
I set up my business nearly 3 years ago know, the first 1.5 years alongside my corporate career at Shell International. Towards the end of 2019, I was ready to leave corporate life behind and focus on my own thing. Shortly after, Covid-19 kicked in which brought instant business as health and wellness practitioners flocked online. My clients were becoming the frontline health service alongside the NHS, which has made it an exciting place to be.
Why should our clients choose you?
I have many years experience working in multiple areas of huge global business and now enjoy translating some of that for the smaller outfit. I tend to end up working with clients for the longer term and sometimes get involved in the wider aspects of marketing and other business activities, where needed.
I am fun, patient, sporty and enjoy inspiring others and giving them just the right amount of know-how to achieve their own specific objectives. I'm an avid learner and will always be found reading about new trends in the social media world and learning how to do the latest trick.
I particularly work well with those willing to learn, and who are ready to help their brand stand out in a busy online marketplace.
Can you provide your services online or remotely? If so, please add details.
Yes, I can work remotely and online. Having worked in corporates for more than 20 years, I have a lot of experience of working globally and virtually.
Currently I provide all my services through Zoom, backed up by phone calls and emails. Where distance allows, I will travel to work alongside you on a pre-agreed basis.
What changes have you made to keep your customers safe from Covid-19?
Due to the nature of my service based online business, we are already Covid-19 compliant and safe.
With regards to any face to face work in the future, I have already had the first vaccine, and will have the second shortly.
Nail your Social Media Strategy in 6 Steps
Working in partnership, we move through key stages of your social media strategy, understanding your customer in depth, and working out what sort of content would attract them most. We agree the platforms you should be on to have the best chance of attracting your target audience and then create a totally sustainable social media plan and a way to track that it's all working.
Paid Advertising
The first stage is to analyse existing ads, if they exist, finding out what has worked, what hasn't and then understanding your audience in depth.
Next step is to define the strategy that will attract the audiences you are targeting i.e. which ad platforms will work best and how we will do it. This will include wider business activities also, integrating marketing channels for better success.
We'll get everything ready to go for you to sign off and hit the launch button.
We can monitor and make changes, where required as well as provide full data on what is working.
Social Media Training - Platforms, Paid, How Tos
Do you need some direction on your social media platforms, perhaps how they work, tips on how to get faster and reach those you want to find, advice on how to approach those who you have never met?
Let us help you with tailored training on Zoom.
We can provide training on Instagram, LinkedIn, Facebook and Twitter. Examples are:
Optimising your LinkedIn account for business.
Standing out on Instagram through branding.
An introduction to the world of Facebook Ads.
How to use Twitter.
Instagram for Beginners.
How to succeed with Reels / IGTV / Stories.
Hone in with Hashtags.
And many more.
Social Media Audit
How do you know that your Social Media is working for you? Are you attracting the right audience and are you on the right platforms?
Could you do with some fresh, but experienced eyes having a look over all your platforms holistically to see what works well - a great boost - and what could be tweaked to make things even better - result!
We review your branding across the social media platforms, paying close attention to the rest of your marketing channels/materials. We then move deeper to how you are posting and engaging with others. Are you attracting the right people in the right way?
The end result is a 5/6 page report, detailing the results as well as a page of recommendations, both short and longer term. Some are quick tactical wins, others are more strategic.
Let us know if this could help set you on your way to a better presence.
Power Hour
A power hour can be quick, full of value and sort your biggest challenge right there on the spot.
You can use it for a variety of topics, or can choose to focus on part of your strategy or plan.
