About
Rachna is an E-commerce Digital Marketing Manager for Hi-Fi Excellence Private Limited. Rachna brings in a wealth of experience of over 15 years working in various management consulting roles and supporting organisations across various business streams such as Retail, Law firms, Home care, Pharmacy, Electronics etc.
Rachna works in a flexible manner and can effectively handle pressure with ease. Rachna is responsible for planning, developing, implementing and managing the overall digital marketing strategy. Self-starter, organised and self-motivated with the ability to define goals and prioritise time and workload.
Expert in SEO, HTML, Photoshop, Magento 1 & 2 Frontend.
Latest Project as E-commerce Digital Marketing Manager for Hi-Fi Excellence Private Limited.
Website Designing
HTML, CSS, WordPress, Shopify, Magento 1, Adobe Photoshop, Dreamweaver
Online Reputation Management
Search engine optimisation (SEO) On-page and Off-page.
Report Automation
Website Heatmaps & Behavior Analytics Tools
Google Analytics to tracks and reports website traffic
Merchant account diagnostics & reporting
Broken link report
SEO Spider Website Crawler
Software for SEO, PPC, content, social media, and competitive research.
Automated competitor daily or weekly reports.
Implementing Marketing Automation Tools
Automated Email Marketing & Major Social media.
eCommerce Project Management
Magento 2 upgrade project in 3 months, which was delayed from two and a half years.
Helped developers to find solutions.
Research for new extensions which can help the website.
Manage Website hosting server team and developers.
Keep a close eye on customer behavior on the server and other online tools.
Front end knowledge in Magento CMS
Project Management - Magento 2 Product Page design
CMS Page Design for Marketing, Design Email Templates
Manage Sales reports,
Implementing SEO on eBay & Amazon Listing
Google Shopping Ext. PLA
Google & Bing Adwords management.
Manage Paid advertisements on different platforms like Blogs, Forums, News.
Marketing Budget Management
Creative & Innovative ideas to get more relevant traffic.
Facebook Commerce Manager
Catalog - Marketing API
I have assisted various organisations in increasing website traffic and improving their sales by implementing on-page & off-page SEO Techniques and social media marketing
About me -
Fast learner & Self-starter
Comfortable with learning new technology.
Able to use any negative situation in positive
Amazing Problem solver
Go the extra miles to solve any issues
Simple & Ground earth person
Management skills
Team Player
Rachna works in a flexible manner and can effectively handle pressure with ease. She is a good listener, team player, meeting deadlines and time management, has the ability to see the big picture, and a problem solver. She has a dynamic personality and keeps high morale.
Rachna takes an active interest in supporting and developing the careers of mainly underprivileged children. Rachna also promotes environmental matters and developing a net-zero society.
Show more
