Optimized Marketing LTD
Cardiff
Cardiff
Optimized Marketing LTD has been in business since 2009 servicing clients from all sorts of industries across the globe Now we are adding Online Marketing south Wales to our business.
We offer a complete on-line marketing service offering web design, SEO, PPC, social media campaigns and many others.
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What makes a great website?
We like to think of this question as 'What makes a successful website?'
- The website design should be professional , consistent and meet the industry specifications
- The website should be set up for Search Engine Optimization (SEO) from the beginning including technical SEO and inital content
- The site should be updated frequently both to increase user engagement and for SEO purposes
- The website must be SSL (https)
- Reviews and testimonials must be shown on the website to give out good trust signals
What questions might you ask a client when starting a new project?
1. Please describe the business area that you are operating
2. Are there any changes in your business these days?
3. What is the history of the business?
4. What are the current issues that you are experiencing?
5. What would you like to get out of this project ?
6. Many of our clients report problems with Brexit. How is Brexit
affecting you?
7. What goals and objectives do you have in general for your
business? For this particular area?
8. What do you feel that you must do to achive these objectives ?
9. How competitive is your marketplace ?
10. If you don't start this project - what are the implications?
What do you love most about your job?
The main objective for me is to achieving success for my clients by increasing they traffic, laeds and sales.
What inspired you to start your own business?
Independance from company politics.
Ability to plan my work around my life.
Not being held back by others
Why should our clients choose you?
I deliver what I promise on time for the agreed amount.
I am with you for the long term providing updates and marketing
The best client support that you will ever recieve.
Website Design
We are not here to bamboozle you with technology.
Our aim is to get you to the top of Google with quality website design so that when people land on your website they will find answers to a the problem that they are trying to solve.
Listed below are the things that we do do make sure that you get the results that you need:
Website Design Principles
It is not only the visual design of your website that will determine its success.
These days it is very likely that your customers will visit your website before contacting you or visiting your store – so it is vital that your website includes all the essential principles of good website design.
Simple and Consistant
A clean and fresh website design not only makes your website visually appealing but it will also help your user navigate from one section of the website to another.
The fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. The fonts and colours must be decided at the start of the project and maintained throughout the project
Typography and Readability
Your website typography must be visually appealing and readable for visitor. Select modern sans-serif fonts as Arial or Helvetica that are easy to read so that you get your message across.
Use headings and bold to bring out the key messages about your products and services. The keywords must be cleverly embedded in the text to read well but also rank at Google.
Mobile Device Compatibility
It goes without saying that your website must look as good on mobile devices as it does on your desktop or laptop computer.
A responsive website includes all the same content and information on any device you access it on, but it changes the way it’s displayed and arranged based on the size of the device screen. This is the best option for making your website mobile friendly
Use of Quality Images
The use of images will give your website a good balance and portray the message that you are trying to get across.
Our website designers only use high quality images that are your own or come from a authorized source and don’t clutter the page with too many or heavy images.
Fast Loading
This point is even more important know that mobile device activity has overtaken desktop devices in usage.
Take care of it by optimizing image sizes, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript and CSS for enhanced loading speed.
Easy Navigation
Study shows that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.
SEO
To get to the top of Google you need a combination of good content, technical SEO, inbound links and constant updates.
Every day there are billions of searches made on Google and most searches do not venture beyond the first page.
Services that we provide include
Keyword Research
The first thing to do is to identify the most effective keywords. You must be in a position to answer the requirements of your potential clients.
Competitive Analysis
We will use the latest SEO tools to make an in-depth study of the keywords that your competition is targeting and find ways to attack their strengths and weaknesses.
Link Building
It is very important to have links from high-quality websites. This is not easy to do but we have had experience in this for almost 20 years.
Regular Website Updates
Without regular updates to your website you will never appear at the top of Google. We will create the SEO content for you if you do not have the time of the experience
PPC Management
We create, manage, and optimize profitable pay-per-click campaigns for our clients in Adwords, Bing, Facebook, LinkedIn, Twitter, and other online advertising platforms.
Keyword Managment
Manual bid optimizations – Don’t let Google control your bids we want you not Google to make more money
Keyword match type selections – Using Broad matching is like signing a blank cheque
Keyword refinement/expansion – Every day you will need to add new and negative keywords to avoid wasted expenditure
Campaign Management
Quality score improvements – A good quality score will lower your cost per click
Competitor watching – We use the latest tools to spy on what keywords your competitors are using
Ad extensions – Use Ad extensions at all times to increase the effectiveness of your Ads
Display Ads Marketing
A/B ad/image split testing – You will need to test several ads and designs to see which brings you the best results
Retargeting campaigns – Continually testing and changing your retargeting graphics so that you potential clients don’t get bored and ignore your ads
Display campaign targeting - Google Search and Display are different animals. You need to know when to use Display for branding purposes
Social Media Management
Social Media Management Services
Our Social Media Marketing Services team will help your business grow brand awareness, develop relationships, and build website traffic.
Develop Brand Awareness (Increasing Followers)
Increasing your followers on social media will help you increase your reach into the community. We will concentrate on increasing followers that match the demographics, interests, and behaviors of your typical customers not just growing the numbers for the sake of it.
Build Better Relationships (Increase Engagement)
Building relationships is all about increasing the trust between your business and its potential customers. Your increased engagement due to likes and comments on your social media posts will lead to more sales.
Increasing Website Exposure (Traffic)
Social Media Marketing
We can use inexpensive but effective social media advertising to drive high volumes of traffic directly to your website. Use retargeting ads to keep your products in front of potential clients that have already expressed an interest.
Social Media Advertising Services
Our social media advertising campaigns are targeted at accelerating growth of your business. We will demonstrate that you will experience lower costs and higher sales by using our experienced consultants.
Make your investment more cost effective
Social media advertising is proven to be the most cost-effective form of advertising being used at this moment in time. Amazingly for an average investment of only £5 you can reach 1000 potential customers. This is three times more cost effective than traditional media and very easy in comparison to track results.
Advertise to your exact demographic
Advertising through social media is powerful because you can target your exact demographic. We can help you reach people based on specific age, location, income level, and more
Get fast results with social media advertising
You can reach people instantly when advertising on Facebook, Instagram, Twitter and Linked In. You can generate followers, engagement, and website traffic quickly at a very low cost compared to other types of advertising
