Openminds Group Plc
Greater London
Greater London
We have extensive multi-sector experience in B2B, B2C, and D2C in the UK, EMEA, USA and Southern Africa. Our key staff have both agency-side (15yrs) and client-side (9yrs) leadership experience. For 10 years, we were the brand custodians for AB InBev - which gave us incredible insight into branding, messaging, social media content strategies, sales promotions and campaign management.
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What do you love most about your job?
Coming up with innovative and creative concepts and messages are tremendously appealing, but what I love the most is seeing them come to life.
What inspired you to start your own business?
I was seeking the freedom of creating my own destiny... of working my own hours and making my own fortunes. After two decades of gaining valuable experience in multiple sectors across diverse geographies, including the UK, EMEA, USA and Southern Africa; in client and agency leadership roles - specialising on B2B, B2C and D2C, I no longer wanted to be a piece of someone else's puzzle.
Why should our clients choose you?
The primary reason is I can help you achieve your marketing ambitions, and I am happy to provide a free introductory chat to see if I am a good fit for what you need.
As a consultant, I am not going to push you towards a self-serving solution. I will objectively listen to your goals and leverage my expertise to provide a list of the most cost-effective alternatives.
Can you provide your services online or remotely? If so, please add details.
Although nothing beats face-to-face interaction, over the last five years, I have almost exclusively worked remotely. I am very comfortable using Zoom, WhatsApp, Asana and Slack to maintain strong working relationships.
What changes have you made to keep your customers safe from Covid-19?
This question does not apply to my clients as I work remotely.
Marketing Consultancy
We provide a range of services, from top-level strategic advisory to granular support for one-off initiatives.
We have in-house design and copywriting skills, and we work with a range of specialist agencies and do not mark up their charges... you gain access to the best in the industry (paying them directly) and only pay for our time as consultants; saving you up to 50% of what you would normally pay if you went through an advertising or marketing agency.
Social Media Strategy & Community Management
We develop robust social media strategies which are based on content pillars, engaging and relevant messaging. Our digital team also provide affordable ongoing community management across all the major platforms.
Non-Executive Director (Marketing)
Instead of hiring a full-time Marketing Director or Chief Marketing Officer, which may cost you upwards of £100K, you may instead consider engaging an expert Openminds consultant to join your team as a NED. This typically involves a commitment of a few hours a week up to possibly three days a week and will cost you anywhere between £500 to £3,000 a month. Think of it as having access to top talent for a fraction of the financial commitment.
