MSC Financial Planners LTD

About

We are Independent Financial Planners.

We structure your money, so you can lead the life you want to live.

Investment Philosophy

Nobody really knows what’s going to happen in the future. Whether that’s tomorrow, next week, next year or in 20 years. Our job is to understand these uncertainties and build a financial strategy with the best chance of long-term success.

Our approach to investing is based on Modern Portfolio Theory, which has three basic premises:

1. All investors are risk adverse...
Given two choices offering similar expected results, people opt for the less risky one. Also, they’ll only take one more risk if there are higher expected returns.

Conversely, those looking for a higher return must accept a higher degree of risk. The exact trade off differs on an individual basis, dependent upon your attitude to risk.

2. Markets are efficient
Financial markets allegedly form an efficient system for assessing the right price to each security given the available information.

3. Focus on the whole portfolio
Attention should be shifted from individual stock selection and analysis to the portfolio as a whole. Asset allocation is key; it enables you to spread your risk and improve your potential returns.

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