Fareham
Ad planning is the art of blending social media, Google, PPC, SEO and your content into one coherent plan. It should all fit together seamlessly, with brilliant creative for engaging ads and informed analytics so they appear where your audience hangs out.
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Describe your creative process.
We have just three rules for social media ads – they must be interesting, of value or amusing if you want people to share and engage.
Each platform captures audiences in a slightly different frame of mind, but all have great opportunity to connect with your target audience. We run brilliant campaigns on Facebook, Twitter, Instagram and LinkedIn for a wide range of clients.
We will set KPIs for each media type too, and also conversion funnels so that we can measure the success of each channel. Not every platform is right for every business though; an objective and informed decision to advertise is crucial.
What information do you need from a client before you can start work?
Before launching, we will have designed a brilliant ad plan which helps us answer some key questions: What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Will they be used for acquisition, education or conversion?
