LightUpp

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Paid Ads Management:

We use brands to generate sales. Scaling your paid Ads platform to maximise the outlay of your products & services to the right people, at the right time.

We scale across Facebook, Instagram, Google, Bing, Snapchat and LinkedIn.

ROI DRIVEN
We work with both B2B and B2C brands using Paid Ads for both lead generation and purchase orders. You will get access to a team that spend every day on your Ads account making your ROI our main priority

BRANDED CREATIVES
Ads aren’t magical. With our design team, you’re guaranteed to have an Ad creative that gets the message across whilst being branded with your flag colours. This increases your direct sales whilst gaining further traction on your brand position.

GROW AND SCALE
It’s easy to make it work initially. The real reason we thrive is when it comes to scaling your Paid Ads. At LightUpp we love to strategize different avenues of opportunities to take your business to the next stage.

VALIDATION CHECK
This one is crucial. Before we begin, it’s important to us that we have analysed your offerings, website and current marketing approach. In most cases we can predict speed bumps to come which gives us an advantage to utilise your marketing budget as effectively as possible

MARKETING REPORTS
You will be kept in the loop throughout the entire process, making sure that any results are communicated to you efficiently and in its entirety. We leave out no grey areas, if there are any areas of improvement you will always be the first to know.


#RESULTS:

- 500+ leads generated;

- £10k+ budget spent;

- 100+ campaigns running;

- 4x Avg. Increase in ROI.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Promo Videos:

Video Ads are proven to increase engagement. In the online world, increasing engagement means increasing sales.

These videos can be created for Facebook, Instagram, LinkedIn, Youtube or Snapchat.

STORYTELLING ROADMAP
It’s important that we capture your key objective or outcome that you seek from the promo video. With a goal set it allows us to set a story map to lead up to your desired call to action.


BRAND PERSONA
Your brand voice makes a difference. We take the time to rediscover your brands personality to help set the tone for any video content that we create. Using the right tone of voice will encourage your target audience to listen to your brand.


COPYWRITE
It’s important that your message is delivered in a short, but sweet manner. With billions of videos available online, it’s vital your message gets across to your target audience in the short span of time available.


PROPOSITION CHECK
This one is crucial. Before we begin, it’s important to us that we have analysed your offerings, website and current marketing approach. In most cases we can predict speed bumps to come which gives us an advantage to make your promo video as effective as possible


MARKETING REPORTS
You will be kept in the loop throughout the entire process, making sure that any results are communicated to you efficiently and in its entirety. We leave out no grey areas, if there are any areas of improvement you will always be the first to know.

#RESULTS:

- 100k + impressions gained;

- 50+ videos made;

- 20 second avg. video length;

- 100% customer retention rate.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Branding:

Your brand identity is considered to be one of your most important advantages. It is the standard you set for how all things are conducted in the business.”

LightUpp Branding is the core foundation of our work. Through effective researching of value proposition, prospect audiences and competition we are able to develop the base guidelines by which your brand will live by.

PERSONALITY
It’s important the personality is captured well. If envision your brand as a real person, through market research we associate it with characteristics that allow it to become likable candidate for your target audience.


CONSISTENCY
Identity cannot exist without consistency. This is why we develop a base guideline of colours, fonts and messaging that you can utilise over a variety of collateral materials. This makes it easier for your audience to embed the same positive opinion of your brand every time.


DIFFERENTIATE
Brand identity gives you a unique opportunity to show what makes your business different, prices aside. It enforces the value of your proposition by adding emotion and personality into the mix. People buy people, people buy brands too.


TRUST
This one is crucial. Your brand allows your consumers to build trust and loyalty. Customers tend to place greater trust in more established companies.


GROWTH
Best of all, a well-designed brand allows your business to grow with ease. With each step taken in the right direction it further strengthens your foothold in the market via the support of your followers.

#STATS:

Colour improves brand recognition by up to 80%;

- It takes 10 seconds for people to form an opinion about your logo;

- If you consistently present your brand regardless of the platform;

- It can increase revenue by up to 23%;

- 82% of consumers feel more positive about a business after reading customized content.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Website Design:

Start converting online with tailored website creation.

When you’re assessing brand strength, websites are crucial to your brands credibility. It creates goodwill for your customers, and constantly delivers your materials to your customers without needing a break

Using your brand as a foundation, we are able to create easy to use and mobile optimized websites for your business. Whether you own an ecommerce store or need an information hub online, we use fresh quality content as well as clear calls to action to funnel your customers straight to you.

BRAND
Consumers want honestly and authenticity. We keep your brand consistently visible throughout the website to help prospect buyers feel completely comfortable throughout their buying process.


USABILITY
The skeleton of your website is just as vital. An unnecessary step can cost you the difference between a sale and a lost customer. Through experience we are able to ensure your websites are made with a promising conversion rate straight from launch.

MAINTENANCE
LightUpp aims to not only to make a great website but ensures it’s easy to maintain too. As your business adapts and grows we make it manageable for you to update your online brand presence, keeping your customers in the know.


PURPOSE
It’s vital that your website possesses a strong purpose. We ensure that specific goals are set and the website is created around these objectives.


APPEARANCE
Best of all, we love making it different. Using your brand identity, story and persona to take advantage of this unique opportunity of making your business stand out against your competition through effective designs that convey a positive and professional image

#STATS:

- The best websites have conversion rates of 11% or more;

- The average mobile conversion rate is around 1.53%;

- Around half of marketers create a new landing page for each marketing campaign;

- Websites with 40+ landing pages generate 12x more leads.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Logo Design:

Start strong with unique naming and logo designs

Your logo, name and stamp is the first element of your brand that your future customers will encounter. A strong name means a strong reputation.

LightUpp Branding is the core foundation of our work. Through effective researching of value proposition, prospect audiences and competition we are able to develop the face of your brand with a logo and name by which your brand will live by.

PERSONALITY
It’s important the personality is captured well when making your logo. Your brand can be envisioned as a real person. We conduct thorough market research to associate it with characteristics that allow it to become likable candidate for your target audience.


CONSISTENCY
Identity cannot exist without consistency. This is why we develop a base guideline of colours, fonts and messaging that you can utilise over a variety of collateral materials. This makes it easier for your audience to embed the same positive opinion of your brand every time.





DIFFERENTIATE
Brand identity gives you a unique opportunity to show what makes your business different, prices aside. It enforces the value of your proposition by adding emotion and personality into the mix. People buy people, people buy brands too.


TRUST
This one is crucial. Your logo allows your consumers to build trust and loyalty. At LightUpp we make your customers place a greater trust in you.


GROWTH
Best of all, a well-designed brand allows your business to grow with ease. We help take each step in the right direction as it further strengthens your foothold in the market via the support of your followers.

#STATS:

- 78% of consumers believe that logos are works of art;

- More than 60% of Fortune 500 companies use a logo that features a combination of designs;

- Consumers need around 5-7 impressions before they recognize a business logo;

- 9% of global brands didn’t include their business name in their logos.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Videography:

Make your statement with videography and photography.

From small to the big screen, our talented videography, photography and production teams aim to delivery outstanding content every time

These photos and videos are created specifically to meet all brand guidelines, capturing promotional content, brand persona, brand positioning and tone of voice. These digital services are also commonly used amongst our branding services.


BRAND SCRIPTING
It’s important that we capture your key objective or outcome that you seek from video/photo shoots. We capture your brand to make sure the story is told using direction that suits your persona.


EFFECTS
Video is one thing, effects is another. This is the process where our editors are able to convert great video and photo shoots into extraordinary branded videos.





EDITING
It’s important that your video plays seamlessly. It’s also important that your photos look the part too. Our team blends images and sounds emotionally engaging and connecting your target audience with your promotional video.


RETOUCHING
This one is crucial. Our video and photo in depth correction process enables your video to have the cinematic feel, allowing your brand to stand against the giants.


LOCATION OUTCALL
Best of all our team needs any excuse to travel. Wherever works best for your brand, we’ll be there, camera in hand and ready to shoot.


#STATS: 54% of consumers want to see more video content from a brand or business they support;

- 72% of people involved in video marketing say they use videos to raise brand awareness;

- 93% of marketers say they’ve landed a new customer because of a video on social media;

- Internet users spend close to 7 hours each week watching online videos.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Lead Generation:

Unlock your sales through a done for you lead generation proposal

Generating qualified B2B and B2C leads for a wide variety of sectors. Get yourself in front of prospecting clients to sell your products and services.”

Our unique capability to understand your brand and proposition gives us an advantage to create an appealing Ad your consumers can look at. All leads are sent directly to you, from people who not only understand your product and service but prospects who agree with your brand ethos as well. This approach gives your lead a much higher chance of conversion when compared to normalised methods.

LOW ACQUISITION
We work with both B2B and B2C brands for both lead generation and purchase orders. You will get access to a team that spend every day on your Ads account ensuring your cost per lead is as low as it can be.

BRANDED CREATIVES
Ads aren’t magical. With our design team, you’re guaranteed to have an Ad creative that gets the message across whilst being branded with your flag colours. This increases your direct sales on your leads, whilst gaining further traction on your brand position.

OPTIMISATION
It’s easy to generate leads. The real reason we thrive is when it comes to scaling your lead generation avenues. At LightUpp we love to strategize different avenues of opportunities to take your business to the next stage with different streams of leads coming to your door.
-
- VALIDATION CHECK
- This one is crucial. Before we begin, it’s important to us that we have analysed your offerings, website and current marketing approach. In most cases we can predict speed bumps to come which gives us an advantage to utilise your marketing budget for lead generation as efficiently as possible.

MARKETING REPORTS
You will be kept in the loop throughout the entire process with lead generation, making sure that any results are communicated to you efficiently and in its entirety. We leave out no grey areas, if there are any areas of improvement you will always be the first to know.

#RESULTS:

- 500+ LEADS GENERATED;

- AVG. COST PER LEAD IS £5;

- AVG. CONVERSION RATE IS 65%;

- 15+ AVG LEAD GEN CAMPAIGNS PER CLIENT.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Growth Support:

Take the big shortcuts using our experienced growth support.

LightUpp offers growth support for entrepreneurs moving forward with small or medium sized businesses.

We are able to offer a full analysis on topics such as social media, paid ads, outdoor advertising, PR events, promo videos and website audits. All the pieces you need to complete your business engine as smoothly as possible.


SOCIAL MEDIA
By having the experience of managing numerous social media accounts we’ll be able to direct you on the right path with tips and tricks to get your business moving forward quickly

PAID ADS
At LightUpp we love all our paid Ad campaigns however we understand that not all businesses are ready to dive into a full marketing campaign. We offer the chance for you to learn and try for yourself, helping you get a handful of sales before offering to come on board.

WEBSITE AUDITS
This one is crucial. We will assess your online presence to ensure you have a converting engine by directing and educating you on customer behaviour and things to look out for.

PR EVENTS
Local engagement is vital for any new business. Through our combined extensive experience you will be taken into our marketing mind-set where you can understand how to get your own business noticed locally.

MARKETING REPORTS
You will be kept in the loop throughout the entire process, making sure that any results are communicated to you efficiently and in its entirety. We leave out no grey areas, if there are any areas of improvement that your business can undertake you will be the first to know.


#STATS:

- 84% of social media users follow brands;

- 73% of Millennial say it’s their responsibility to help loved ones make smart purchases;

- People spend an average of 37 seconds on an article;

- 80% of users say online reviews have changed their minds about a purchase.

Hey there! To submit an enquiry please visit www.lightupp.co.uk. Thank you for your time.

Converting Funnels:

Pioneer online growth with funnels that actually convert.

When you’re assessing direct sales, converting funnels are crucial to your conversion rate online. It allows you to have a seamless user journey, and deliver a specific product to a precise niche in your target market.

We use your brand as a foundation, which gives us an advantage to create optimized funnel pages for your business. Whether you own an ecommerce store or you need an information hub online, we use fresh quality content as well as clear calls to action to funnel your customers straight to you.


BRAND
Consumers want honestly and authenticity. We keep your brand consistently visible throughout the website to help prospect buyers feel completely comfortable throughout their buying process in your converting funnel.





USABILITY
The skeleton of your funnel is just as vital. An unnecessary step can cost you the difference between a sale and a lost customer. Through experience we are able to ensure your websites are made with a promising conversion rate straight from launch.

MAINTENANCE
LightUpp aims to not only to make a great funnel but ensures it’s easy to maintain too. As your business adapts and grows we make it manageable for you to update your online brand presence, keeping your customers in the know and tracking user trends allowing you to constantly assess room for improvement.

PURPOSE
It’s vital that your funnel possesses a strong purpose. We ensure that specific goals are set and the website is created around these objectives. At LightUpp our team take the time to ensure that the proposition is validated throughout.

APPEARANCE
Best of all, we love making it different. Using your brand identity, story and persona to take advantage of this unique opportunity of making your business stand out against your competition through effective designs that convey a positive and professional image.



#STATS:

- 69% of marketers feel their top priority should be converting leads into customers;

- Companies that create an easy buying process are 62% more likely to win a high-quality sale;

- 68% of companies have not identified or attempted to measure their sales funnel;

- 90% of visitors who read your headline will also read your CTA.