My first step, after talking to the client in depth, is to start with a blank canvass. I write and draw by hand any information and ideas as they come to me, developing from there.
Secondly, I will digitalise some of the creative ideas, trailing their viablility. As I do this I may start to do market research on similar products or organisations, making sure that I can produce something that is unique and engaging.
Thirdly, I think that all creative process is best done in community, and will take some of my designs to friends and colleauges that I trust. This step helps me hone an idea and begin continue to develop it into something that is valuable to each client.
I would then continue to develop the idea in communication with the client, enabling them to shape the final product in a way that suits their own creativity.
When I hit a block I will take a step back, go for a walk or run, listen to some music, cook or do another leisure activity to make sure I am always at my best when I sit down to create.