Todays market is very savvy and therefore an internet presence is essential and worth investing in.
The most important thing about a website is results. Therefore it has to load quickly, have a very easy path to purchase and be responsive, of course we would expect it to be visually engaging too.
Ideally, the website drives consumers to contact or purchase without even considering the competition.
And, lastly, it should back up any contact you have with a prospective client.
Whilst it's easy to make a cheap, templated website, it is also very difficult to monitor how many prospective clients are going elsewhere through poor design and bad architecture which is why we work hard to minimise potential losses and maximise gains.
Ultimately, a good site will pay for itself very quickly and boost your business to new heights.