JeaterBROWN Creative Partners
London
London
We are a branding, web and advertising agency based in London, Brighton and the South east.
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What makes a great website?
Todays market is very savvy and therefore an internet presence is essential and worth investing in.
The most important thing about a website is results. Therefore it has to load quickly, have a very easy path to purchase and be responsive, of course we would expect it to be visually engaging too.
Ideally, the website drives consumers to contact or purchase without even considering the competition.
And, lastly, it should back up any contact you have with a prospective client.
Whilst it's easy to make a cheap, templated website, it is also very difficult to monitor how many prospective clients are going elsewhere through poor design and bad architecture which is why we work hard to minimise potential losses and maximise gains.
Ultimately, a good site will pay for itself very quickly and boost your business to new heights.
What questions might you ask a client when starting a new project?
What does your consumer want?
What is your core offering and how is it different to the competition, if it's not different, how can we position your company as the defacto choice whilst re-positioning the opposition.
How are you growing your company?
What is the company ethos and how do we communicate this?
Describe your creative process.
We always work in collaboration with our clients and strive to achieve the best results for the company. Part of this process means that we are not afraid express things that we think are detrimental to the company's success.
We concentrate first and foremost on the business goals. We take great design as a given.
In general, each client has different needs but we like to follow the a best practice scenario. eg:
1) We meet with you and discuss what you need and why you need it – ie. what is the objective.
2) We then strategise the details and re-present them so that we are sure that we fully understand the brief and potentially offer alternatives.
3) Then we present first up graphic routes (depending upon budget and timing etc.)
4) These are further distilled into an agreed creative.
5) Then either artwork for print or development for websites is produced and delivered.
What information do you need from a client before you can start work?
What does your consumer want from you.
What is the company ethos?
Who are your competition, either direct competitors or alternative options (eg. if your product didn't exist how would people function without it).
What do you love most about your job?
Taking a brand from early beginnings, turning them into challenger brands and finally to market leaders.
What inspired you to start your own business?
I've worked with many big agencies (Saatchi & Saatchi, JWT, Ogilvy etc.) and have loved working with large clients. But, I now feel that I can offer a lot more and bring this experience to the most exciting companies in the entrepreneurial market. Taking a company and watching them flourish is a fantastic reward.
Why should our clients choose you?
We are client focussed IE. we exist you help you make money, get new clients and grow.
Obviously, we are great designers but we go much further than just design – we see both the big picture and sweat the small stuff.
And, we'll give you the professional edge that your consumers will trust.
