Hybrid Marketing

Your brand is about so much more than just your logo. It is your mission, your ethos and your culture, translated into a compelling identity and web presence that customers can’t ignore.

Creating a brand is a big ask for a startup or an SME, so that’s what we’re here for! Our experts will leave no stone unturned in getting a feel for your customers, and your business and what makes it tick, so that we can build a market-leading brand that stands out from the crowd.

We will work with you on brand guidelines and identity, and make sure everything from your website to your social media accounts and your leaflets has a coherent brand identity that your audience will grow to recognise and relate to.

And if you’re looking for more than sales, we will work with you on an employer value proposition that will attract top talent to help take your business to the next level.

Your website is your shop window to your clients, customers, potential customers and candidates. It is the first contact your audience has with your company. Is it showing your business, products and services in the very best light?

It’s important that a website looks and works just right, but it also needs to be adaptable to your changing products and changing trends in the marketplace. Our in-house developers can build you a market-leading website that is beautiful, bespoke and stands out from the crowd.

A website designed and built by Hybrid Marketing will really showcase your products and services, helping you to scale up your SME or startup business and increase sales.

We can give you access to your own content management system so you can keep it updated yourself, or we would be happy to manage your site for you if you prefer.

We don’t just want to build your website, we want to help your business to grow.

As a startup or SME, you probably don’t have the time to send targeted emails to your customers, so allow us to do it for you. Here at Hybrid Marketing, we can personalise your message to clients, customers, potential customers, followers and candidates with low-cost regular emails. Targeted email marketing can guide your audience through their customer journey with you and, of course, send them to your website!

Whether it’s industry-leading newsletters, campaign-led or featured emails, we can help you build an email marketing plan that keeps your audience engaged and drives conversation. Through carefully planned automation and analysis, we can build a strategy that ensures more of your emails get opened and converted to sales.

Our experts are specialists in platforms including Hubspot, Mailchimp and Salesforce and will build a strategy that really works for you.

Search engine optimisation, (SEO), is a specialised form of digital marketing that will allow your business to be found through online searches, driving organic visits to your website. Good SEO will help you keep ahead of the competition at all times.

But with technical developments happening almost daily, it isn’t easy for SMEs and startups to keep on top of SEO. You are rightly focused on the day job of scaling up your business and increasing sales. That’s why our SEO experts keep up to date with all the developments, so that you don’t have to. We incorporate SEO into your marketing strategy, so that your website content is relevant and unique and really sells your products and services to your target market.

How often have you heard the phrase ‘content is king’? Well, it’s still as true as ever in the digital world. Creating good, shareable content is what will attract new customers and keep them coming back for more. And it will help boost your SEO and ensure your website comes up higher on searches.

To make this happen, we will work with you on a strong content strategy, ensuring your website covers well-researched topics to engage your audience and, most importantly, that other websites will want to link to it (backlinks). For SMEs and startups, backlinks on a website with a high domain authority (basically one that ranks highly in searches) are very valuable and will help improve the domain authority of your own site.

All of the content we produce is search engine optimised, targets your core audience and improves the search rankings of your site, ensuring your business is punching above its weight against your competitors.

Our graphic designers can create a look that really reflects your business and makes it stand out from the crowd. So whether you’re a startup taking those first steps towards getting your business off the ground or an SME wanting to update your look or produce eye-catching new materials, we have the skills and experience you’re looking for.

We will work closely with you to find out as much as we can about your business. We’ll also take a look at your competitors, to make sure we can come up with an identity that will help position you exactly where you want to be in the market.

Our team of designers are experienced in Adobe Photoshop, Illustrator and InDesign, so there really is no limit to what they can do for you.

Whether you need stationery, Powerpoint templates or sales materials, talk to us about how we can create something that will really work for your business.

Whether you’re looking to win new business, guide clients through your customer journey or build stronger, long-lasting relationships with stakeholders – leading to business growth and increased sales – we can help.

Our cost-effective package will leave you free to do the day job of building your SME or startup business, while our specialists work on bespoke solutions that will meet your business needs and provide you with strategic marketing advice that works.

We are happy to meet you face-to-face or online through Skype, Zoom or whatever works best for you.

Lead generation is all about attracting new customers to your SME or startup business and getting them on the path to eventually buying from you. It’s essential for growing your business and increasing sales, but it’s another one of those jobs that is best left to the experts.

At Hybrid Marketing, we will take the time to understand your business, your products and crucially, what your customers are interested in. We can then build the right quality of leads, using your website, social media channels or email marketing for the audience you want to reach. Leads will be targeted to attract new customers or bring back old ones, and ensure they are more likely to convert to sales.