Growtion
Cambridge
Cambridge
Growtion is short for 'growth execution'. We don't just talk about how to launch, scale, mature and exit your business, we work on it with you.
Using a system developed from Founder Mal McCallion's startup experience at businesses such as Zoopla and Primelocation, diagnosis of the most important areas to focus on - and then execution on a detailed plan - are straightforward.
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What do you love most about your job?
Seeing businesses grow. I'm fascinated by what makes one group of 6 people around a table create a $1Bn business and another create something that doesn't!
What inspired you to start your own business?
I'd been lucky enough to work in some incredible startups, such as Zoopla and Primelocation.com, and wanted to bring my learnings to SMEs and build a system that structures growth correctly.
Why should our clients choose you?
Because this is growth +execution+, not just growth theory. Everything is geared towards effectively and efficiently achieving launch then growth.
Can you provide your services online or remotely? If so, please add details.
Yes, online and remotely with Zoom, Streamyard, Teams, anything you like. Entirely flexible.
What changes have you made to keep your customers safe from Covid-19?
We’ve always prioritised face-to-face consultancy where possible, as we believe that messaging this crucial is best delivered and understood in that environment. However, we now have the tools to get as close to that process as possible remotely so deliver the same exceptional results from distance where we have to.
Product / Service - Clarity
Includes;
- Concept: Getting to your "why?" and ensuring that is the centrepiece of all that you do;
- Design: The process of transporting your clients from vague interest to delighted evangelist, through the use of your product;
- Service: Identification of your audience - the people you are here to serve;
- Pricing: Where should your price point(s) be? Should you have a set-up fee? What about discounts or upsells?
- USP: Every business needs something unique - what's yours?
Marketing - Consistent and coherent messaging
Includes;
- Brand: How do you create a compelling (and cost-effective) logo, strapline, font, colour scheme and templates for your business?
- Intel: Where do your future clients hang out? What do they need to hear?
- Content: Consistent and coherent reflection of your product, service and values, generating trust;
- Distribution: Indirect, generally free marketing to your audience via social media and PR;
- Advertising: Cost-effective, scalable, predictable lead generation.
Sales - Process, goals and execution on success
Includes;
- Process: What should your sales' funnel look like and how do you get your prospects down to customers fast?
- Collaboration: Which partners should you approach, how and why;
- Goals: What are you aiming at? If you don't know you'll not get there;
- Activity: What is the 'Key Activity' that get you closest to the sale? How do you get there more quickly?
- Success: What happens when it all goes right? Thinking hard about the next business lifecycle stage.
