Flowbird Ltd - Sales and CRM Agency

About

Do you need to generate more business with email marketing? Do you want to increase sales from your existing customers?

Did you know that you can build a sustainable business with email marketing and marketing automation?

Our Core Objectives for Our Clients


By combining CRM with the power of automation, we aim to:

• Improve Lead Nurturing
• Increase in Sales Revenue
• Improve Customer Engagement
• Improve Marketing Productivity
• Improve Performance Measurability

Improve Lead Nurturing

To nurture a lead, you need to have a clear objective of what you're trying to achieve. Do you want them to download more information to establish a specific interest? Or do you want them to book a meeting with your sales team?

Once the objective has been set, you can establish a logical set of steps and goals to nurture the lead. We use a combination of emails, SMS messages, social media posts or re-marketing to guide the lead to reach a set goal. Once they have met one objective, you can progress them onto the next one.

At Flowbird, we review every lead situation and build a process to guide prospects through the buyer’s journey. Such automations include auto-responders for when prospects download a piece of content from your website, through to long-term nurture campaigns for leads that aren't quite ready to purchase.

Increase in Sales Revenue

At Flowbird, sales revenue is a core KPI for our success. Sales revenue can come from several different sources, including campaigns to up-sell and cross-sell to existing customers, alongside lead generation.

The end goal is always to increase your sales revenue. Whilst click-throughs or likes can be indicators of your success, they don’t pay the bills.
In the early stages of working with you, we'll establish a lead revenue score. This calculation is based on your lead-to-customer ratio and represents the value every lead is worth to you. This gives us a success measurement to work towards.

Improve Customer Engagement

It's important that your existing customers are engaging with your content. The easiest way to ensure this is by establishing their interests and segmenting your data accordingly. This enables you to increase engagement by providing useful, educational information rather than sales and marketing bumf!

Once a contact becomes a customer, it’s vital to maintain good contact with relevant communications. What does your customer need to know? What will they find beneficial? Obviously, this should relate to your product or service but thinking laterally will certainly help.

At Flowbird, we encourage our clients to maintain contact with all their customers by communicating at least once a month. We also build lists and segment data based on interests, so that the information customers receive is both useful and engaging.

Improve Marketing Productivity

Your marketing dashboard enables us to monitor key metrics. We make adjustments to landing pages, AdWords campaigns, emails and automations as necessary to improve marketing productivity.

Marketing productivity is primarily concerned with optimisation. For your marketing to be productive, every step needs to be assessed and optimised. This could be an AdWords campaign or an auto-response email.

You can make vast improvements by constantly assessing your processes and then fine-tuning the stages of a marketing campaign. As an example, if a landing page converts 1% of its visitors to leads, adding another 1% in conversions is an improvement of 100%.
Improve Performance Measurability

Performance is at the core of what we do and with over 100 different report widgets to work with we get to know what's important to you.
To ensure complete openness of our work, you’ll have access to these reports and we'll discuss the performance of our processes. If things are not going well in a particular area, we'll pay special attention to it.

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