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F&G Funnel Mechanics

London / Bristol / Hampshire / Dorset

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‘20 Certificate of Excellence, 2020

About

When you need results fast, our focused, light-touch tactical packages get you on the path to growth.

- Business strategy for growth businesses
- Keeping you front of mind - generating demand
- Creating new leads for your business
- Content plan-in-a-day

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Reviews (3)

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5/5

3 customer reviews

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7 October 2020

F&G Funnel Mechanics were recommended to us as we wanted to start an online company,
Totally surrounded by an excess of complex info, we needed someone to clarify and guide us in the right direction regarding website content.
Sarah G. and her team did not disappoint,
They provided all info necessary, presented in a clear and inspirational way and all in record time - brilliant !
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13 February 2020

F&G are great to work with. They really know their stuff, come up with innovative ideas, are cost conscious and write brilliant copy. And they are fun people too! We recommend them very highly. More...

12 February 2020

If you're lucky, work is fun. And looking for ideas and inspiration + guidance should be even more enjoyable. With this lot, it is! Enjoyable, productive, time well spent and just right for our times. More...

Q&As

We love helping our clients' businesses grow. We love getting the right results. We focus on the things that count and that will make a difference to our clients - from helping them set their business and marketing strategy through to running campaigns and creating content. When our clients get a win, we feel it - it's our win too.

We want to save good people from bad marketing! We're calling time on poor work and wasted effort. And we love working together. We want to bring that fun to our clients' worlds.

We have deep experience in marketing and communications, business strategy and entrepreneurship. We've worked for big brands and small and we bring that know-how to bear for our clients. We know what will work and what won't. We are evidence-led and methodology-agnostic - so we help clients find the right route. Our wide network of freelancers means if you need a specialist we can find the right one. And we will also tell you if we can't help - and recommend a more suitable partner. We are simply motivated by doing GREAT work and helping GREAT people achieve GREAT things. And having GREAT FUN while we do it.

Services

Our business strategy consulting process is practical and robust, led by our experienced directors who understand the needs of founders to take the right steps swiftly in order to grow:

— Business strategy in-a-day is a fun and full-on collaborative working day. By the end of the working session you’ll have a clear idea of your business goals and an easy to progress business plan you can start to implement there and then.

— Hands-on business consultancy for SMEs. We structure our approach to suit you. You can choose ad-hoc strategy in-a-box days, a programme of sessions and/or ongoing business coaching.

The sales cycle is long and keeping front of mind of key customers and prospects is critical – but it often slips down the to-do list. Our proactive outbound marketing campaigns increase opportunities for your customers and targets to see and think about your business, keeping them warm in between sales.

Our starter ‘keep in touch’ package typically runs for eight weeks and includes:

— Campaign, content and engagement planning, email marketing content creation: 6 x emails and 6 x social posts and reporting

Creating new prospects for your business needs regular, consistent effort over time. We keep the focus up for you. We will build new leads and opportunities for your business using proactive content marketing. As leads become engaged we nurture them through the sales cycle, warming them up for you.

Our starter package typically runs for six weeks and includes:

— Campaign, content and engagement planning, lead magnet content creation, 4 x supporting emails and/or social posts, paid promotion and reporting

A light-touch approach to content strategy that takes you from standing start to fleshed out content plan in a day.

We work collaboratively with you over the course of a day, workshopping a long list of creative ideas before prioritising and capturing in an easy to use, actionable content plan and calendar.

We structure our fast turnaround content creation to suit you. Purchase by the content-piece or -series. Or secure copywriting time as a day-rate service. Content types include: website copy, blogposts, emails, social posts, lead magnets, landing pages, pillar pages and white papers.

When you need to keep your social media channels up to date and engaging, we can help.

We offer expert ongoing content creation and activation, moderation, audience development and channel management by an experienced and creative social media manager.

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