Our Eazi-SEO Service provides a comprehensive and methodical means to deliver and maintain month-on-month improvement of your Search Engine Ranking to get you found by the right customers, online.
Our team of SEO specialists focus on three key activities:
a) Technical SEO
b) Content Creation
c) Backlinks Building.
The EAZI-SEO Process Breakdown...
1. SEO Campaign Strategy:
The SEO Strategy establishes a baseline set of activities, required to improve your website ranking.
a) It builds on the initial, free audit of your website and involves working with you to describe your ideal customer; those individuals we need to target through ‘organic search’. Thus, a large part of the Strategy creation involves researching Keywords (analysing the phrases your potential customers use) and your competitors (what is working for other organisations in your domain?)
b) In addition to a refined list of target keywords, the Strategy will further provide a list of actionable recommendations for onsite/page tuning, site structure and improved page speeds across devices; content strategy; the scope of work required to improve your backlinks.
2. SEO Campaign Package Implementation:*
Once your initial SEO Strategy is created, we will get to work on implementing the recommendations. This is when the power of our SEO technology, combined with our expertise comes into play.
a) At the foundations of SEO enhancement are the technical changes to your site and assignment of your Keywords to your pages. This may involve proposing revisions to your content or creating new pages to house Keywords, for which you need to rank. We conduct this activity in collaboration with you and in line with your chosen content management system (e.g. WordPress; Wix; Squarespace).
b) Another foundation activity is the building out of your SEO for ‘Local’ presence, for which we have a specific subset of powerful tools, integrated with Google My Business. We also check, at this stage, that all necessary/beneficial Google registrations are in place.
c) At the same time, we will begin building your content strategy. This will generate ideas for relevant content, the creation of which will steadily increase your website’s ‘Authority’ and improve its ranking. These topics can be written about and published in a Blog or posted to your Social Media Channels or both. Your preferred approach to pursuing a content strategy can be discussed.
d) We will also continually track three of your chief competitors for the Keywords they are ranking for; the pages to which these Keywords are taking their visitors; the level of the traffic they are generating on these keywords and, if available, the source of the searches.
e) One of the most powerful aspects of our service is link building. Reputable backlinks drive up your site’s authority. We gauge not only the number of your links but also the quality of those links. We look for link opportunities, via your competitors, identifying the source of their backlinks. If they are found to have links to their site, which you do not already have, then we assess the potential for canvasing the source to have your own backlink from the same.
f) Even more powerful is our Journalist Outreach, whereby we collect relevant requests for information, related to your business domain, from online writers. The common currency for providing good responses to these requests is published backlinks from the writers’ articles.
g) An ongoing aspect of our service is the continuous monitoring of your website’s SEO performance, which will prompt for the necessary actions to be taken as and when changes occur in the Search Engine universe. This also serves to quality check our own actions and changes.
* NOTE: We will need access to your CMS backend, in order to implement certain of the Onsite SEO actions. This will be with a strict remit to improve your Website’s ranking and any content changes will only be made with your express permission.
3. Campaign Feedback & Reporting:
We have a strong focus on using reporting to create actionable insights, as opposed to reporting for ‘reporting’s sake’. Once we have created your SEO Strategy, and begin to implement it, we will then:
a) keep a close eye on any performance impacts. This provides indications to us, on what’s working and what’s not, and enables us to amend the ongoing Strategy.
b) provide you with updates and involve you in any Strategy changes that arise.
We offer Service Add-ons to complement our core services, all of which are designed to increase your presence and sales online.