Loughborough, Leicestershire
I am a naturally empathetic Graphic Designer, with international experience designing and copywriting for blue chip companies with award winning campaigns. I now enjoy working with small businesses and not for profit organisations. I work collaboratively with you, seeing your need through your eyes, operating like your 'in-house designer'.
Show more
1 customer review
Shreya Alex
Not only because she's the bestest sister to have. But cause she does everything with a passion, throws herself into the details and has amazing design!
Reviewed on Facebook
Describe your creative process.
A blog on my website explaining my creative process is coming soon!
What information do you need from a client before you can start work?
For a logo design project, a detailed questionnaire will be sent. The answers to this form the creative brief for the project. Depending on the value of the job, I usually also ask for a small deposit beforehand.
What do you love most about your job?
The opportunity for flexible working and the variety of projects that come in. It's certainly not boring!
What inspired you to start your own business?
Design is important to smaller organisations but they are more likely to compromise on accessing quality design input because of costs. Having previously worked for a global advertising agency looking after the advertising for large multinational companies, I was inspired to start my own business in order to give smaller companies and organisations a chance to access good design without having to pay the overheads of a design agency. More importantly, the quality of the relationship matters - something that can be hard to come by in a busy, agency setting.
Why should our clients choose you?
Having worked in both marketing and design means I have the experience of the full picture:
Commissioning design and a client's perspective
Brainstorming, developing and executing design
How text and type play a crucial role in design
Knowledge of the intricacies of print
Knowledge of design for web
How the design process and result fits in with the overall marketing and promotion of your brand or product.
I also bring the following identified strengths to a project:
Connectedness (I form a bond with each individual, pay close attention to what individuals think and do)
Empathy
Positivity
Responsibility
Input (I want to know more, I collect and archive information, I spend time thinking)
Can you provide your services online or remotely? If so, please add details.
I can provide my services remotely. I've never met some of my clients or even spoken to them over the phone. This may sound like an odd thing but it shows the strength of clear communication as well as, I believe, my ability to assess and gauge a client's needs effectively, even remotely.