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Annabel Moeller Photography Ltd


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I am a portrait, lifestyle, interiors, performing arts and corporate events photographer based in central London.


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There are many ingredients that combine and work together to make a great photograph. The technical skills of the photographer are of course of important but just as significant is the energy and teamwork between the parties involved. A shared creative vision and an overall enjoyment of the process.

My first enquiry to a client is to ask them what they need and what they have in their mind's eye. The process of listening, discussing and agreeing the best way of achieving their goal is of vital importance.

I love the sheer variety of my job. The privilege of interacting with different people, both individuals and teams, who have invited you into their world and asked you to create something important to them and for them. The stimulation and challenge is a constant source of enjoyment for me.

I wanted to be a photographer since I was very young and started my career as a rookie assistant to a studio photographer. He taught me the ropes both creatively but just as importantly, the discipline of running a stdio and a business. After a while I was ready to spread my wings and start my own business. We remain great friends to this day and I still ask his advice on all manner of subjects all these years later.

If you like my photographic style, trust in my experience and that my primary concern is to achieve what you need and want... I would say they were good reasons to think about working with me. I have long-standing relationships with the vast majority of my clients which I hope illustrates that it's a fun and successful day when I come to work with you.


I also offer full editing and retouching service and I'm happy to respond to most requests (within reason) as part of the shoot.

I have portable lighting and background equipment to create a modest studio in most locations.

I also have a stable of contacts - such as hair and make up and other 'can do' wizards and great minds that can help facilitate various aspects of a shoot.