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Active Aims

Loughborough, Leicestershire

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‘19 Certificate of Excellence, 2019


Wellbeing is a combination of both physical and mental health, I therefore offer personal training and psychological coaching. The using these interventions simultaneously works well for health behaviour change, weight loss and exercise adherence.

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Reviews (20)

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20 customer reviews

21 May 2021

After being in relationship with Wilson for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should contact a spell caster that could help me cast a spell to bring him back but I am the type that don’t believed in spell, I had no choice than to try it, I meant a spell caster called Dr Zuma zuk and I email him, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: spiritualherbalisthealing@gmail.com or WhatsApp him +15068001647
you can email him if you need his assistance in your relationship or anything. CONTACT HIM NOW FOR SOLUTION TO ALL YOUR PROBLEMS

25 January 2021

My first time meeting with a Spell caster and I have to say, it's really worth it. It had been 6months since my husband left me without saying anything. All thanks to Dr Tunde I was able to connect with my husband again with his powerful reunion love spell and now he loves me more than he used to. Eternally grateful with The Great Dr tunde I highly recommend, His contact details babatundesolutioncentre1@gmail.com or on his WhatsApp number +2348143581382 More...

12 October 2019

Di and her team have provided just the right amount of motivation and support to really turn around the thought processes and commitment to exercise, the results have so far been genuinely brilliant and I know they will continue. I would definitely recommend.

Reviewed on Facebook

7 May 2019

I was struggling with an injury and couldn't have got back up to fitness without the help and support of all the team at Active Aims. The Fit Friends programme is great for supplying the right guidance and motivation. More...

Reviewed on Facebook

21 March 2019

A clean well layed out gym with friendly and professional staff. Felt at home

Reviewed on Google Maps

27 February 2019

My husband and I have been training weekly at ActiveAims for nearly a year now. The facilities at the new gym in The Rushes are great and in such a convenient location. And with only four to a group it’s never crowded. Di and her team of trainers are really friendly but not afraid to push you to the limit - and they get results. More...

Reviewed on Facebook

2 January 2019

Had some fantastic guidance and support from the people at Active aims. To hear they have both training and nutrition there just makes my life easier!

Reviewed on Facebook

22 September 2018

1:1 sessions with Di and Fit Friends with Elrick are great, really motivational. Have gone from feeling completely unfit after having three children to looking forward to training sessions and seeing results I didn’t know I could achieve.

Reviewed on Google Maps

22 September 2018

I went along with my fella to train in a small group and found it a really good workour. The instructor was helpful and motivating and found alternative exercises for me to do when I struggled. I would recommend fit friends to anyone, beginner or experienced. More...

Reviewed on Google Maps

9 September 2018

Really enjoying fit friends. It’s hard work but good fun. The personal trainers are so encouraging and supportive. Great facilities.

Reviewed on Facebook

30 August 2018

I have been having personal training sessions Di for a few years now and have had great fun as well as improving my strength and fitness. The new gym space and equipment are fantastic and the addition of the new 1:4 group sessions with Elrik have provided lots more opportunities for working out. Everyone is really friendly and both Di and Elrik really take the time to get to know your strengths and capabilities. I would definitely recommend that others try out FitFriends, no matter what your current level of fitness. More...

Reviewed on Facebook

27 August 2018

Great value 1:4 training sessions. Really enjoyable sessions with a fantastic personal trainer in a beautiful, brand new gym. Really friendly people! Would not hesitate to recommend! More...

Reviewed on Facebook

27 August 2018

I had a series of very successful one-to-one sessions with the witch a year or two back. Despite being a witch, Di is encouraging and motivating and she really got the best out of me. She is also adept at identifying(and dealing with) related physical and mental issues, such as posture, diet, muscular problems and maintaining a positive attitude. So I knew what to expect when I signed up for a six-session "Fit Friends" course this time round. It consisted of full-hour work-outs with no more than four attendees. Elrick, our trainer, made us work hard, but was sympathetic to our needs and very aware of any problems or conditions that might prevent individuals from undertaking certain exercises. I can heartily recommend Active Aims, and I still occasionally cry myself to sleep when I think about the witch bellowing, "you should feel this in your core - not your arms or legs. Work your core!" More...

Reviewed on Facebook

25 August 2018

Brilliant gym and trainer! Have been going to Di for personal training since May 17, have now taken up a 12 months fit friends contract. Loving the training, the flexibility and results I am seeing. I feel I am pushed to do the best I can and beyond! Love the advantage of a personal trainer with maximum of 4 people in any one session. Great idea Di! More...

Reviewed on Facebook

23 July 2018

Di is an amazing trainer. She is always motivating and provides fun, challenging and varied workouts. Training with her was always a highlight of my week.
Highly recommended.

Reviewed on Facebook

23 July 2018

I highly recommend the exercise programs which you can download and follow while at the gym! It has changed my boring routine into one that works on specific areas that I have never worked on before. .,now I am doing a proper workout. ...love it! More...

Reviewed on Facebook

23 July 2018

Di is an excellent trainer who can personalise a training programme for all types of customers... from someone totally new to fitness to someone who trains regularly. Di uses a wide range of methods and is extremely motivational!! Definitely go to Active Aims if you want to make some changes. More...

Reviewed on Facebook

25 August 2016

Personal Trainers

This is a great service; received a response very quickly detailing all the information I would need to make my decision. I am very much looking forward to starting with Diane soon!

14 August 2015

Di was my personal trainer for an extended period of time before I relicated to Australia. As a personal motivator she has the abillity to squeeze everything out of an individual. She makes exercise fun, is technically medically and professionally sound and has a wonderful positive outlook on life. Di is a joy to work with and to spend time with and makes a huge difference. More...

11 October 2011

Very good service. I lost weight, managed my stress and increased my confidence levels. The process was simple, effective and friendly. There were no diets as such and no difficult workout programmes.The clinician took the time to understand me, my lifestyle, how I thought about health and what it meant to me. It was a completely different approach which increased my determination and made me feel better about my self More...

Reviewed on Yell


The biggest thing is to listen what the client wants to achieve, then help them to set realistic goals. Goal setting is hugely important as this step helps to create both motivation and commitment. The goal is then broken down into a plan, with estimated time scales for both short term and long term goals.
Many clients will need to create new lifestyle habits to achieve their goal and this can take lots of effort, time and often requires altering mindset.
I do this with both 1:1 and online clients

This is a tough question to answer, I work with health therefore it very much depends on what a client envisages by body of their dreams!
Dropping a few pounds, or reducing weight is very achievable and clients see results from small lifestyle, dietary changes and appropriate exercise prescription.
Clients who would like to tone up, get stronger, fitter or become more flexible also see results from similar interventions that don't require major change or dramatic diets - Just positive thinking and motivation for change.
However people who want significant physical change for example body sculpting often cant achieve this unless diet and exercise are paramount to their way of life. Personally I don't work with body sculpting as I don't always think its a healthy physical change.

I love helping people achieve results, weight loss clients not only lose weight, but also gain confidence and self esteem - which is worth so much.
Rehabilitating patients who have poor posture or reoccurring injuries is also very satisfying.
I think generally personal trainers can get the best out of the people they work with and I love to see people achieve and become confident.

I qualified as an exercise physiologist in 1995 and personal training was a completely new industry - we were rare. I therefore had to go it alone as gyms had not yet caught up in this country. I set up Dynamics in 1995, then later rebranded as Active Aims Ltd in 2002. I now have a large studio / gym and comfortable clinics for physiotherapy, psychological coaching and taking tests and measurements.

My qualification as an exercise physiologist is a sports medicine postgraduate, therefore it needs renewing every 5 years. To do this we have to take additional updated qualifications and CPD's; therefore not only do I have experience I also have up to date knowledge.
I have a 2nd postgraduate in psychological coaching - I took this specifically to add expertise when working with weight loss clients as the majority of this kind of work involves altering mindset surrounding lifestyle habits and food.
Other qualifications include corrective exercise specialist and golf fitness specialist