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Actionable Insight Digital Marketing Limited

Bath, Somerset

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About

Roger Jones, Digital Strategy Consultant, Department for International Trade e-expert and Google Certified “Geek in a suit” has 16-years online experience.

Roger spends 80% of his week working with aspirational SMEs who are rapidly expanding online and 20% of his time on personal development, ensuring he is up-to-date on latest platforms and tools and how they can translate to commercial and competitive advantage for clients.

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Q&As

I love asking the right questions, listening intently to the answers and helping businesses rapidly expand online in the UK and International markets

The author of Web Analytics 2.0 and Google Analytics evangelist, Avinash Kaushik, has given an excellent and comprehensive definition of digital analytics:

“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)

I understand how (lead generation and e-commerce) websites integrate with search (Google, Bing and Yandex), social media (Facebook, Instagram, Twitter, Google+, YouTube, Pinterest and video, picture and word product and service story content all work together to achieve the business goals.

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