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WSI Marketing Edge is a full service digital marketing agency focused on helping businesses leverage the internet to get new leads & revenue growth.
I work with a wide variety of businesses, ranging from attorneys to physicians to insurance agents.
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What makes a great website?
A great website communicates clearly about your services to your audience and is easy to navigate. Beyond this, a website should reflect your branding, which is "who you are" to your audience at large. Ultimately, you want your website to bring you leads, so compelling content is key.
What questions might you ask a client when starting a new project?
What is your growth objective this year and what has been your trajectory? How much is a new customer or client worth to you? What are your biggest business challenges overall? What is your biggest marketing challenge? What type of marketing activities have you undertaken in the past and how have they worked for you?
What do you love most about your job?
I enjoy meeting people who work in a wide variety of areas and getting to know their businesses. I also enjoy creating solutions that solve my clients' needs.
What inspired you to start your own business?
I wanted to use my marketing experience to help other businesses grown and not be limited to a particular industry.
Why should our clients choose you?
Having been a former client of services like the ones I provide, I am very customer oriented and want to provide high quality deliverables. I want my work to speak for itself.
Website Design
We create websites in a variety of formats, including Wordpress. We focus on the customer's "journey" in developing your website to ensure that the website meets the needs of the visitors you want.
Content Development
We create content for use in website, emails, brochures, newsletters etc. We use source material provided by the client and will also do research to obtain source material in some areas.
Social Media Marketing
We create content for social media sites in order to establish your digital presence and create a relationship with your existing and potential customers an clients across a variety of platforms as indicated by business needs. These include Facebook, Instagram, Twitter and LinkedIn.
Search Engine Optimization
We optimize websites to that they will be indexed and appear in search engine results.
We perform all of the activities needed to improve appearance in search results including technical optimization, on page content SEO, citation listings, & content development and syndication.
Paid Advertising - Google/Bing (Pay Per Click, Display Remarketing)
We create and manage advertising campaigns on search engines including pay per click, display ads on related google and related networks, and remarketing ads targeted at those who have visited your site.
Paid Advertising - Facebook
We create and manage campaigns using Facebook to targeted a selected audience with your message and offer.