Working Planet
Online
Online
Working Planet manages paid digital spend to financial targets almost always using post-marketing profit as the primary KPI. Media includes Search, Display, Paid Social, Video, Programmatic, Internet Radio/Podcast, and more.
We strongly believe that marketing should not be smoke and mirrors and our job is to connect the dots between advertising investment and return.
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What do you love most about your job?
Most people in marketing don't know the bottom-line results of what they do. Being able to measure results in financial terms and help businesses grow is incredibly satisfying. Fifteen years in and we are still excited every day by what is possible in helping companies succeed.
What inspired you to start your own business?
My co-founder and I began as research scientists doing data modeling, then worked in various startups. Being able to build our own company that uses data modeling to help other companies thrive was an easy call to arms. We also learned along the way what kind of agency we would most want to work with, so we built that agency.
Why should our clients choose you?
We're the most financially-savvy digital media buying firm you are likely to talk to. Our clients consider us their secret weapon.
Profit-Based Digital Media Buying
Our core offering is the optimizing of our clients' paid digital media programs to profit-based results. This is a unique combination of data analytics, financial and bid modeling, and daily marketing operations.
Media under management includes Search, Paid Social, Display, Programmatic, Video, Retargeting, Internet Radio/Podcast and more.
