WORDSMITH Design
San Francisco, California, USA
(5)
San Francisco, California, USA
(5)
You've got five seconds to tell your story...
And if your story hasn’t grabbed your audience within five seconds, it’s a story that will go unheard.
That’s where Wordsmith Design comes in with our creative graphic design services in San Francisco, CA.
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5 customer reviews
Jessica Pennacchini
Great Property Management. Well organized, very much so approachable team. Don't lose faith in good Management Properties in the City. There's still some out there, this is one of them. More...
Reviewed on Google Maps
Ahmad Sinno
Christian and Eric Alexanderson have helped with securing a condo rental in SOMA. They have been nothing but great support and help throughout my entire stay.
Reviewed on Google Maps
Gia Dattel
I have worked with Alexanderson Properties for over a year. I love that they are a family run business. Christian and Eric listen to the clients and help us get the best possible result. Christian has helped me prepare to put my condominium in San Mateo, CA on the market for rent.They are professional and are doing a phenomenal job managing my property. More...
Reviewed on Google Maps
Andreas Tagger
I used Alexanderson Property Management to rent my condominium when I was reloacted to New York for a job. They managed the property for two years and did an absolute stellar job of managing the tenants, keeping them happy and keeping the property in top notch shape. Many thanks guys! I would highly recommend Christian and Eric - a family run business with service that stands out. More...
Reviewed on Google Maps
Hong Yun Kim
Property management #1
Company Bay Area!!!
Reviewed on Google Maps
Describe your creative process.
While I suspect that most designers might answer this question with some version of "My creative process involves digging deep into my experience and skill set to present my client the most creative and exciting solution to their design needs..."...The problem with this kind of an answer is that such a focus puts the emphasis on what the designer will do for the client, while ignoring the essential question of "What can I as the designer do to REALLY pay attention to what the client needs, as opposed to my need to be "creative...?"
We might think that the main tool of the designer is their eye--and such is a big mistake. The PRIMARY tool of a GOOD designer is their ear, so that they truly hear the clients needs, and THEN can bring in their skills and creativity into play to satisfy the client's need...
What information do you need from a client before you can start work?
I constantly am helping my clients see the critical importance of discerning-- and THEN addressing--- the three "A's":
Audience, Agenda, Aparatus.
The ORDER of those A's is critically important--It is only after discerning who precisely the audience is that the appropriate messaging (agenda) can be set and then the best vehicle (apparatus) can be chosen.
It's so tempting to launch directly into a project by staring with "What does the client (or designer) like?" FIRST, we have to discern WHO is the target market, then ask what does that PARTICULAR audience need to hear, and then finally, what is the medium that most directly meets that particular audience.
What do you love most about your job?
As corny as it may sound, what i love most about my work as a designer and writer is that I get to hear about people's passions and dreams, and help them communicate that passion to an audience that will respond and keep the energetic flow going...
What inspired you to start your own business?
I realized that as an employee somewhere, I'd be forever beholden to a BOSS, and not truly free to pursue whatever agenda was calling me on a particular day. Don't get me wrong--I LOVE committing to a project, and to meeting a client's needs, --but i want to commit to projects that I choose, not to projects that someone else has put on my desk...
Why should our clients choose you?
Why choose me?
I could be prideful and say I'm an award-winning designer and writer with a proven record of highly successful campaigns---all of which is true---But, in honesty, I've chosen this career as a solo practitioner because I am convinced that EVERYONE should have the assistance of a skilled communicator of Word and Image, not just the 1% who would engage an ad agency.
