Wenstein | Beyond Digital
Mahwah, NJ, Bergen
Mahwah, NJ, Bergen
Wenstein | Beyond Digital - A Full Service Search Engine Marketing Company
Our team develops effective search engine marketing strategies for forward thinking companies. We have a proven track record in increasing search engine rankings.
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Why should our clients choose you?
We are the right choice for companies looking for someone passionate and knowledgeable with an high sense of commitment, making possible what seems to be impossible, believing in under-promising and over delivering.
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) is a method of clearly defining the contents of a website so when certain keywords are typed into a search engine, that website will appear organically (unpaid) among the results. For example, when a user searches “apartment for sale in San Francisco”, websites with those keywords will appear in the results.
Sounds simple? Well, appearing on relevant searches is only the first step because hundreds if not thousands of websites will appear on any given web search. So how can your website be on that first page of Google and Bing searches?
This is where we come into place with our Managed Services for Search Engine Optimization.
We aim to provide the best digital marketing strategy for any size business by helping you promote your website online. Not only do we provide you with the ideas and the tools to attract customers to your beautiful website, we make sure that your prospects can easily find your website when they search for your brands, products or services on the web. This means that you can’t afford not to have an SEO strategy in place.
Because search engines like Google refine their algorithms constantly, SEO campaigns must be regularly fine-tuned and readjusted. Our SEO experts stay on top of these changes and are here to advise you on which strategies will be most effective and how best to implement them.
SEO is more than about generating leads to your website. It is about establishing your online presence and most importantly, your company name. Websites that appear at the top of an engine search (especially Google) are seen with higher brand credibility and SEO is what will get you to the top.
You must understand that Search Engine Optimization is a medium/long-term investment. Therefore, it does require both time and financial commitments. But unlike most investments, SEO can GUARANTEE an increase of site traffic, online presence, and the establishment of your brand. Within 6 months to a year, the clear increase of your customer volume and brand credibility will be well worth your investment because brand recognition is priceless.
Paid Search (PPC)
To be clear, Paid Search, also known as Pay-Per-Click (PPC), is the process of gaining website traffic by purchasing textual ads on search engines, and the logic behind it can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
So, because you pay for each click, you want to make sure to drive quality traffic (targeted audience) to your website, therefore you need to ensure that you identify the most appropriate keywords/key phrases, the ones with the highest search volume and mostly used by your prospect customers, which perfectly match with the content of your website so that through the textual ads displayed on the search engine, you can drive qualified traffic to your website.
We understand all this can be quite overwhelming; it requires time, knowledge and experience you might not have and/or you are not interested to develop by yourself.
This is the reason why we developed our Paid Search Managed Services, to help companies like yours to start moving through their first steps into Digital Marketing.
We are very proud of our work and ability, and fully believe that achieving the best results starts with a great foundation. To start the process, we conduct an in-depth review with each new client to develop a personal and meaningful relationship from which to build. We start by learning about your business, goals, past experience, customers, competition, competitive advantages, and really anything at all related that can help us maximize your advertising investment. We then start the process of getting your account ready to launch based on the agreed strategy and goals. Some of this work includes: a full keyword analysis including negative keywords, keyword organization, copy writing for multiple ads in each group, proper platform settings to maximize results demographically, budget monitoring, and much more.
The platforms at Google offer many options that businesses need to be aware of in order to get maximum results, and we make sure everything is in place properly from the start whether you are brand new or come to us with years of Paid Search history and fully running campaigns. Our work is always done from scratch, and yours to keep.
