Web Consultancy Group Limited
Middlesbrough, Teesside(12 Reviews)
We are website designers, developers and marketers with a focus on assisting small and medium sized businesses with their online marketing strategy. From our base in Middlesbrough, North Yorkshire we can work with companies all over the UK from every sector imaginable. We work with businesses that are just starting out as well as those who already have a strategy in place. Our SEO knowledge and commitment to staying up to date with trends means we can offer continuous support to you, even when your needs change. We are proactive and always look to find the latest techniques to bring you success.
Our compact team is composed of talented specialists with their own areas of expertise. The combination of knowledge and technical skills they possess puts us in the perfect position to support and advise our clients. A dedicated specialist will take on each individual task to ensure the end result is first rate, whether it is the design or functionality of the website or the content on it. The fact that we do everything in house means you can rely on us to provide fast solutions and find ways to improve your competitive advantage.
We are always honest with our work and won’t promise results that we can’t deliver. Design and optimisation requirements progress and change so rapidly that it is impossible to guarantee a result. Some companies will offer guarantees but these are very difficult to deliver on and can leave you disappointed. We will be clear and transparent and explain to you exactly how much work it will take to get you where you want to be.
Don’t let our honesty and realism make you think we’re not as good as other providers; instead of promising short term results we aim to deliver long term success for your website and business.
Web Consultancy Group Limited
Royal Middlehaven House, 21 Gosford St, Middlesbrough TS2 1BB, UK
What makes a great website?
A great website is one that combines performance and usability. By this we mean the site performs well on the search engines, getting found for key terms, whilst also delivering a great experience for visitors.
The best sites are visual, aesthetically pleasing and filled with unique content. Visitors appreciate these things and surprising so do search engines.
On top of this the website should also be responsive so that it delivers a great experience regardless of the type of device it is viewed on. This is incredibly important with some many different devices available with internet connectivity.
What questions might you ask a client when starting a new project?
The most important question to ask a client looking for a website is their aim. This is crucial because without a goal in mind it is difficult to create a plan and produce a design that ticks all of the right boxes.
Alongside this it is important to ask about what the site needs to do and what ideas they have about how it should look. The more information we have available the better our position is when it comes to designing. It also means we can focus on bringing their ideas to life.
Timescale and budget are also important to ensure that the right site can be delivered.
What do you love most about your job?
Web design always provides opportunities to be creative. Sites can come in all shapes and sizes, from the most basic information only ones to huge e-commerce platforms with thousands of pages. In each instance there are challenges to overcome to ensure the design is right. Creativity is needed to find solutions.
Changing trends and new developments also offer an opportunity for innovation and creativity. The industry is always moving forwards so it is incredibly exciting.
What inspired you to start your own business?
Again the answer involves creativity. By creating a business we earned the freedom to offer the right services and pursue all kinds of ideas. It also meant we could support talented people and help them to exercise their passion.
Why should our clients choose you?
We are a great choice for web design because we always look at the big picture and have the skills to bring all manner of ideas to life. As we mentioned our team are passionate and will focus on providing the very best service and website for our clients.
We are also certified Google Partners so you can put your complete faith in us to do a professional job. We worked hard to achieve our qualifications, ensuring our skills were up to the highest standards.
As an added bonus we can tailor our services to reflect the specific needs of each client. We have the flexibility to do this and ensure we provide the highest quality service we can.
Google Adwords is an advertising platform which can be used to bring more traffic to your website. This pay-per-click system is simple, effective and affordable, making it a great choice for small businesses who want to attract more attention to their products and services. When you use Adwords, you will have a custom ad which is based around relevant keywords related to what you can offer your customers. When people type these search terms into Google, whether they are using a desktop computer or mobile device, your ad will then appear prominently next to or above the search results, ensuring that it’s one of the first things they see. You’ll be able to set a maximum amount of money you wish to spend, and you will only pay when a visitor actually clicks on your ad, meaning no wasted money or spiralling marketing budgets. Business owners love Adwords because it puts them in control of their campaign. You can choose when and where your ads will be shown, so if you want to target people in a specific location, you’ll be able to do so. When it comes to online marketing, it’s important that your content is tailored to your target audience and placed where they can see it, and Adwords provides the perfect opportunity for this. Adwords can also help to extend your reach because you can choose to have your ads appear on other sites which are relevant to your business and search terms. This means your ad has a great chance of being seen by people who are actively looking for your services or products, and these are the people who are more likely to convert into paying clients. If you want to bring Adwords into your marketing mix and experience all its fantastic benefits for yourself, get in touch with our team. We can create eye-catching ads and help your business to get noticed. http://www.webconsultancy.co.uk/adwords/
Creating different types of website Your website creates the opportunity for you to reach huge numbers of potential customers throughout the world, allow new people to discover what you do, and help you to provide greater service and convenience to your customers. However, in order to achieve this, your site needs to be professionally designed and built to offer the ideal combination of aesthetics and user friendliness. We can design a website that does your business proud – a site that will increase your chances of transforming casual site visitors into actual paying customers. We have a team of creative, skilled and qualified web designers who can create a unique site that will shine out and stick in people’s minds. If you want us to maintain and update your site, for example by having our content writers create regular blog posts, we can handle this aspect of the work too. As with all our services, we can have as much or as little input as you require from us. Optimising your website for mobile platforms These days, when people are in search of particular products and services, they will turn to a search engine such as Google to find what they need, which is why a fully functioning website is such a crucial asset. With the increasing importance of mobile devices like smartphones and tablets, you need to ensure your site is optimised for mobile platforms so that people can find you when using a variety of different devices. If your site is not mobile optimised, it’s likely to simply frustrate your visitors and send them towards your competitors. We’ll make sure your site works perfectly across both desktop and mobile devices so visitors can have an excellent experience every time they land on your site and will keep on returning to your business. http://www.webconsultancy.co.uk/web-design/
Why does content matter? The content on your website will determine how visitors interact with it. If the content is engaging, relevant and informative, they will be more likely to contact you for further details, make a purchase and gain a positive impression of your business. If the site lacks content or has poor quality, badly written text which is stuffed with keywords, it can create the wrong impression and put people off from working with you rather than inspiring them to find out more. Not only this, but poor content can also have a detrimental effect on your SEO efforts. Well written content is essential It’s much easier to attract and retain website visitors if your content is well written, creative and provides them with the information they want. Excellent spelling, grammar and structure will help your business to look trustworthy and professional, and can contribute towards a boost in enquiries and sales. A regularly updated blog or news section will keep your visitors up to date with your industry and show that you’re an active, dynamic company. All of the text should be user-friendly, relevant and tailored to your target audience, written in a tone which is appropriate for your business. User friendly content is key Quality content is of course essential from a user perspective, but it also plays an important part in SEO. Optimising a site to perform well on search engines like Google can be difficult, especially when there are frequent changes in algorithms which affect the way sites are ranked. No matter what changes Google may introduce, good quality, original content remains an essential ranking factor and something which will add value and appeal to your website. http://www.webconsultancy.co.uk/content-writing/
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