About
EXECUTIVE SUMMARY
Who is VIRUL Inc.?
VIRUL is a privately held corporation operating out of Downtown Toronto that specializes in performance driven digital marketing solutions for the freshest, forward thinking brands. We work with businesses that hold themselves to the same high standards that we do creatively and professionally.
We strive to be satisfied with the execution and ingenuity of every single project we produce for our clients, and our track record of successful ventures and working relationships proves just that.
Marketing you can feel. VIRUL Digital Marketing Solutions
At VIRUL, we believe that every brand we represent on social media or elsewhere on the internet is able to impress and engage consumers with high quality videography and photography. Not only is promotional photo and video content essential to a business’ advertising portfolio in today’s digital world, it stands as a way to show consumers that a company is focused on inspiring a millennial future. Plus, VIRUL Digital Marketing Solutions make your online presence markedly noticeable in an already crowded influencer space. We understand that established brands can overshadow new influencers, and we want you to be larger than them.
SERVICES
Digital Production:
We believe digital photos and videos are the quickest and most alluring way to engage consumers in promotional content. Our photo and video work certainly appeals to a large demographic, but it’s particularly suited to the millennial eye. Sharp and modern in perspective, VIRUL digital marketing products represent your brand in the way that the next generation wants to see them and in imaginable ways that you couldn’t have imagined before.
Website Design and Development:
Having a customized website design that transfers seamlessly from mobile to desktop screens and beyond is among our top priorities in putting together a cohesive and consistent branding package for clients. Piecing together a site interface than withstands the growth of your brand’s services and products is paramount as well, next to using conversion optimizations rate (CRO) website analytics to increase the number of visitors to your website.
Social Media and Content Creation:
Since we strive to work with brands that are keen on catering to millennials by generating technologically advanced and forward-thinking content, we specialize in live production video, custom animation, inventive imagery, social media management and account growth to match their missions.
Search Engine Optimization:
By maximizing the number of visitors to your website by ensuring that it appears first in people’s Google return results, you’ll automatically see an increase in traffic to and searches of your domain name. Using meta tags, key words and phrases, and producing site maps for your brand, VIRUL uses Search Engine Optimization (SEO) to narrow consumer search results down to you.
Facebook Advertising Sales Funnels:
We consider ourselves a performance agency because we have the ability to research your brand’s consumer personas and fashion Facebook Ads targeted at them. This simple formula is able to reach niche demographics and initiates email signups and e-commerce sales at the same time.
ABOUT US
Background
If there’s one thing that we know for sure about the power of digital marketing tools like social media, it’s that compelling visual content evokes an emotional response from consumers. Interestingly, an emotional response to a beautifully coloured photo or a heart-warming video clip also translates directly into brand loyalty. Why? If you take a look at millennial social interactions that take place today, they involve technology. When someone appreciates something like a photo or a video and they want to see more of it, they give it a like, follow, or they subscribe to whoever brought the piece of content they admire into the world. Maybe they’ll even talk about or show it to a friend, and before you know it, word about your brand is trickling through the grapevine.
At VIRUL, we believe that success in business comes to those that proclaim their mission with a proud distinction. We work with brands on creating detailed and personalized content packages that embody just that. From logo creation to social media handling, to videography and photography, our team of creative professionals produce promotional material that’s tailored to your business. And not only will it drive financial gain, it’ll help you amass a dedicated following too.
Experience
There’s an infinite number of ways to promote your brand on social media with things like Facebook and Instagram ad funnels, specialized content, blogs, and website design and development. These are all methods we’ve used to achieve set goals with an extensive list of nationally recognized clients including the Toronto Raptors and Blue Jays, Bud Light, L’Oreal, Weber, Thompson Toronto, and TIFF to name a few.
Philosophy
We’ve found that every successful project and client relationship starts with a debriefing session within and across the entire VIRUL team. We focus on finding your buyer personas and how we can attract them to all of your public digital platforms by way of conversion rate optimization. These intensive information gathering and planning processes allow all parties to get to know every client we work with better. They also lead to the production of better promotional material and greater business results for everyone involved. Sustaining and maintaining growth through imaginative digital content, respect and professionalism stand at the heart of everything we do.
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