Upward Digital Marketing Group
752 N State St, Westerville, OH 43082, USA
(6)
752 N State St, Westerville, OH 43082, USA
(6)
Upward Digital Marketing Group helps small to mid-sized businesses with website design, digital media strategy, marketing plans, content creation, social media management, animated video, email marketing, SEO & local search, business site listings, and reputation management.
6 customer reviews
Kristin H. Steward
Dave and Jennifer are fantastic to work with, very knowledgeable, and detail oriented. They listened to our initial ideas, developed and fine tuned drafts to capture the scope of our work, and created a professional and user friendly website that truly showcases and promotes our new business. They are creative, experienced, and intuitive. We highly recommend their business. Mike & Kristin of Home Design Innovations by MK More...
Reviewed on Facebook
Robin Goodstein
Dave Williams of Upward created a website for my new consulting business with patience, responsiveness, and no ego. He brings a calming presence to the work and is generally a pleasure to work with. Creatively, he got the look and feel I was aiming for and executed it well, all while collaborating with me regularly. I recommend Upward to anyone, but especially new business owners and professionals in transition. More...
Reviewed on Facebook
Codrea Financial Services
Upward took our outdated website and gave it a completely updated, sleek look. It’s now easy to navigate and useful for our target audience. He also guided us in key messaging areas across digital and social platforms, enabling us to create a strategic plan for marketing our professional network. With Dave’s insights and guidance, we are taking things to a new level and reaching our target audience with quality, engaging content. More...
Jason Codrea
Upward took our outdated website and gave it a completely updated, sleek look. It’s now easy to navigate and useful for our target audience. He also guided us in key messaging areas across digital and social platforms, enabling us to create a strategic plan for marketing our professional network. With Dave’s insights and guidance, we are taking things to a new level and reaching our target audience with quality, engaging content. - Jason Codrea - Codrea Financial Services More...
Reviewed on Facebook
Scott
Upward Digital Marketing has been a great resource for Genoa Church. This company came in and wanted to help us be more effective in what we were already doing.
There were some things we were doing good but Upward showed us how to go from good to great. Dave Williams even opened our eyes to things we were not currently doing that we should be. I am thankful for the work Dave and his company provided for our church and look forward to working with him in the future.
Scott Lewald
Genoa Church
More...
Greg Hoeflicker
For the last five years I’ve been running a relatively successful small business with a dedicated client base. Recently that foundation of a steady client base was shaken and I realized I needed to put my marketing hat on. Dave & Upward Digital Marketing Guided me thru the process of getting my web and social media marketing presence in order. He also made me aware of tools in the marketplace that I had no idea existed. The help so far has been invaluable. I will continue to consult with Upward Digital Marketing regularly to make sure I am using the most up to date tools to keep my business in the forefront. More...
Reviewed on Facebook
What makes a great website?
A great website provides an easy experience for the visitor, which means they can navigate and locate the information they need quickly and with efficiency. Additionally, a great website has a simple, yet clear call-to-action on each page so that visitors can be moved along the purchasing journey. A site's appearance represents the business' level of professionalism, so it's vital that visitors are impressed with it. Site load time and overall speed is also very important.
What questions might you ask a client when starting a new project?
Marketing is about attracting visitors or buyers and communicating your unique value, so we would ask a few questions to learn more about your business:
What are your goals?
Who is your ideal buyer? Describe them.
What unique value does your business provide to buyers?
How is your business different than competitors?
Describe your creative process.
We offer multiple services with respect to design and creation, but for simplification let's address website design here:
1. Identify goals of the website by asking questions such as: Who are we trying to attract? What kind of message are we communicating? What media or inspiration can we use to help communicate our message? Are there any competitors we can look to for ideas?
2. Establish scope of the project by defining the exact work to be done and the deadline.
3. Build framework of website. If a new site or section is being created then it's beneficial to see a sitemap and/or wireframe to help visually understand what we're building.
4. Content creation. If new content is needed then it will be generated with a focus on engagement and action, as well as keyword usage for SEO purposes.
5. Visual elements. What sort of visuals will we use? Does the business already have a logo, branding elements or color palette? What is the balance between visuals and text?
6. Testing. We will test how the site looks, if all the links work and how it performs and displays on multiple devices (mobile-responsiveness).
7. Launch.
What information do you need from a client before you can start work?
We like to fully understand our client's goals by asking questions to find out what their business does, who they serve, what makes them remarkable, who their competitors are, what project success looks like and whether there are other examples/styles/businesses elsewhere they like and want to resemble.
We will also ask for a logo, existing collateral or style guide if they have one.
What do you love most about your job?
The best part of my job is helping businesses succeed and reach their potential.
What inspired you to start your own business?
My passion is helping businesses reach a new level. It's an incredible thing when a business grows in its mission to provide unique value to the marketplace.
Why should our clients choose you?
When it comes to the success of your business we listen, we learn and we put ourselves in your shoes as the business owner or manager. We're passionate about helping your business achieve its goals.
Social Media Management & Optimization
We'll help you grow your social media platforms, increase engagement with followers and leverage your channels to increase your brand awareness and authority.
Website Design
Need a website for your new business? Or is it time to update your existing site with a new design? We have numerous options and price ranges depending on your need and budget.
Search Engine Marketing
It's not enough to rely on organic growth alone. We'll help you implement and manage a pay-per-click ad campaign so people searching for a product or service like yours will find your business.
