TrueSMB Services LTD
Warren, NJ, Somerset County
(5)
Warren, NJ, Somerset County
(5)
We are a creative, dynamic Internet Marketing/Graphics Design Team specializing in helping you achieve your marketing/sales goals and objectives. We identify what makes you best at what you do and tell your story loud and clear! Our experience is your distinct advantage, and our clients consider us one of their most powerful "secret weapons" in the selling game!
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5 customer reviews
Ben Rozenblat
Working with Giovanni Livia has been a great experience. His dedication to a client is beyond expectations. He is very focused on the results and brings tremendous knowledge and experience to help navigate through what can be a confusing digital marketing space. He does outstanding job in designing, implementing, guiding, communicating and following up on the plans. He does it in a very personable and effective style. Highly recommend Giovanni for all social marketing, SEO and web design needs. More...
Reviewed on Google Maps
Ben Rozenblat
Working with Giovanni Livia has been a great experience. His dedication to a client is beyond expectations. He is very focused on the results and brings tremendous knowledge and experience to help navigate through what can be a confusing digital marketing space. He does outstanding job in designing, implementing, guiding, communicating and following up on the plans. He does it in a very personable and effective style. Highly recommend Giovanni for all social marketing, SEO and web design needs. More...
Alana Appliance Doctor
My company has worked with Giovanni for the past 5 years. He is a true professional who takes pride in his work and goes above and beyond to build not only a relationship with his clients, but a knowledge of the industry we are dealing with. Would recommend him to anyone looking to take their company to the next level . More...
Reviewed on Google Maps
Valerie Waterman
At Answers Design Group, we have been working with Giovanni Livia of TrueSMB Services LTD for over 2 1/2 years now. He is extremely resourceful, knowledgeable and intuitive. He asks a ton of questions so that he can get the entire scope of a project so that he can see what needs to be done. He has been a game changer for a number of our clients. He has implemented a comprehensive Google Ad Campaign for a doctor that we work with. This campaign is yielding at least 6-10 solid leads a week. He has spent alot of time figuring out the correct words and geographic locations. As a result, my client will soon be moving into a larger office space!One of the many things that I like the most about him is that he is down- to-earth in his approach and communicates in a sensible and patient manner. He has a gift for explaining complex things so that anyone can understand what they need to know to work with him. He also can get up at "30,000 feet" to look at all of the issues to help clients for the long haul, not just the moment. I would go so far to say that meeting him is one of the best things that ever happened to us! More...
Reviewed on Google Maps
Donna Morgen
Our company has been working with Giovanni of TrueSMB to design and update our website. Everything was completed in a timely manner and we are very pleased with the impeccable service that we received. Whenever asked to make a revision or addition Giovanni works quickly to meet our needs. Overall, we are very pleased with the service we have been provided and highly recommend TueSMB to other companies. More...
Reviewed on Google Maps
Donna Campanaro
Forming a company can be overwhelming and media presence is a necessity in today’s business community. Giovanni of True SMB has made the process of website design surmountable. He simplified the choice of overall design, broke it down into steps, and kept me on a timetable that was reasonable and allowed for other deadlines to be met. His response is timely and cooperative. One of the best things about working with Giovanni is that he allows for growth and development in my business and designed a website that can be modified to reflect progress. More...
Reviewed on Google Maps
Donna Campanaro, CPA
Forming a company can be overwhelming and media presence is a necessity in today’s business community. Giovanni of True SMB has made the process of website design surmountable. He simplified the choice of overall design, broke it down into steps, and kept me on a timetable that was reasonable and allowed for other deadlines to be met. His response is timely and cooperative. One of the best things about working with Giovanni is that he allows for growth and development in my business and designed a website that can be modified to reflect progress. More...
Alana Attanasio
My company has worked with Giovanni for the past 3-4 years. He is a true professional who takes pride in his work and goes above and beyond to build not only a relationship with his clients, but a knowledge of the industry we are dealing with. Would recommend him to anyone looking to take their company to the next level . More...
Thomas DiGiorgio
Amazing to work with this company
Reply from TrueSMB Services LTD
Thank You Tom!
Donna M
Our company All Brunswick Van Lines has been working with Giovanni of TrueSMB to design and update our website. Everything was completed in a timely manner and we are very pleased with the impeccable service that we received. Whenever asked to make a revision or addition Giovanni works quickly to meet our needs. Overall, we are very pleased with the service we have been provided and highly recommend TueSMB to other companies. More...
Reply from TrueSMB Services LTD
Thank You Donna! Your positive feedback is greatly appreciated .
What do you love most about your job?
It is simply never enough! The temptation to do more and learn more about other peoples business in terms of quality, creativity and functionality just never stops. The target keeps on moving and we have to keep evolving and that is truly a never ending task.
What inspired you to start your own business?
I was tired of seeing cookie cutter websites that where being slapped together as just a thing they must have versus a selling tool to help tell their "story"
Why should our clients choose you?
Over 12 Years of Experience
We take the time to really dig deep and find out all about your business,. We want to know your company well enough that by the time we start working on your website, we can work for you as a marketing or sales executive!
Strong Knowledge, Skills and Abilities
We keep up to date on the latest and greatest technology for our clients.
A Strategic Approach To Implementing Your Marketing Goals
We believe in starting the design process with a firm foundation - a marketing strategy. If you don't have one, we can help you develop one. It is the most important part of creation of your sales tools.
Results Driven
We are always mindful of the end result - to design your marketing tools so that they bring you more clients.
Extreme Customer Service
We have the highest standards in our work and our business ethics. We have built our great reputation carefully over many years.
We Keep Our Promises
We do what we say we are going to do, and communicate clearly and honestly.
Expertise In The Latest Technology
We know that we are only as great as the people that we surround yourself with. We have built our team of strategic partners over time. so we are a powerful resource for clients.
SEO, or Search Engine Optimization,
Search engine optimization (SEO) is one of the most profitable marketing investments you can make, because once you are ranking at the top of the search engines, the traffic is free. Our SEO services are designed to help you generate more traffic, leads and customers from the search engines, every month.
Once you request a quote, if we determine thereÃs a good potential fit, weÃll first conduct an SEO Assessment and then weÃll develop a custom SEO Proposal for your business.
Then, if you decide to move forward with monthly SEO services, our monthly services consist of two phases: SEO onpage optimization and Ongoing SEO Management.
Phase 1 SEO Onpage Optimization
The SEO Onpage optimization phase is where we lay the foundation for your website to rank high in Google. The SEO onpage optimization phase is typically completed during months 1-2.
This phase is focused on identifying your best keyword opportunities and then making sure your website is properly structured to rank high in the search engines for your target keywords.
Here are the main steps we take during the SEO onpage optimization phase are:
· Kick-Off
· Analytics
· Research
· Documentation
· onpage optimization Call
· Implementation
Step 1. Kick-Off
First, we start by gathering all of the information that weÃll need to implement your SEO campaigns, including background information on your business and products/services and access to your website and profiles.
Step 2. SEO Analytics Setup
Then, we set up proper analytics and tracking systems so we can measure your SEO rankings, traffic and conversions. WeÃll ensure that Google Analytics is properly set up, including Goal Tracking. And weÃll also configure Google Search Console, as well as our rank tracking software.
Step 3. Keyword & Competitor Research
Next, we conduct keyword research to identify the best keywords to optimize your website for. We also research your top-ranking competitors to analyze why they are ranking at the top of the results, and the steps weÃll need to take to outrank them.
Step 4. Document SEO Edits & onpage optimization Report
Next, we document our recommended modifications to your website. If youÃre focused on attracting a local audience, weÃll also document edits to local business profiles, including your Google My Business page. WeÃll develop your SEO onpage optimization Report with all of our recommendations, including your current baseline for traffic and rankings.
Step 5. SEO onpage optimization Call
Then, 2-3 weeks after the initial project kick-off, weÃll schedule a call to review our initial assessment and recommended edits to the website. Once we gain your approval, weÃll proceed to implementing the SEO recommendations.
Step 6. Implementation
Upon gaining approval, we begin implementing the SEO onpage optimization recommendations, including making edits to your website. If your web developer will be making edits, we will support your developer by being available to answer questions about the SEO edits.
Phase 2 Ongoing SEO Management
During the Tune-Up phase, weÃre focused on fixing technical issues and optimizing the priority pages of your website for relevant keywords. Next, we shift our focus towards building your link foundation and developing informational website content in order to continue improving your rankings and building your traffic.
Here are the types of work we typically complete as part of ongoing SEO management:
Link & Citation Foundation
One of the main things preventing websites from ranking higher in the search results is the lack of a strong foundation of links. For a locally-focused businesses, the priority is on building citations ñ mentions of your companyÃs Name, Address, and Phone Number. WeÃll build a strong foundation by submitting your business to relevant directories.
Blogging & Content Development
According to Google, adding high-quality content to your website is the best long-term SEO strategy. Content marketing is a successful SEO strategy, for 2 reasons: First, when you create lots of quality content, youÃll have more opportunities to get found in Google for more keywords. Second, by creating quality content, you are more likely to get quality links back to your website.
Depending on your type of business, we will develop quality content for your website via a Blog, Frequently-Asked Questions section, Resource Center, or all of the above.
Competitor Research and Outreach
We also conduct research and outreach to secure linking opportunities. For example, weÃll research your top-ranking competitorsà links and citations, and then conduct outreach to build similar links and citations to help you catch up in the rankings.
Press Releases
For locally-focused clients in particular, weÃve found that press releases can be a very effective way to building citations and improving local search rankings.
Guest Blogging
We also conduct research and outreach to blogs in order to secure guest blogging opportunities, where we can contribute an article to a blog in exchange for a link back to your website on that blog. We draft guest articles for your review and approval prior to submitting to the blogs for publication.
Conversion Improvements
In addition to growing traffic, we can also help improve conversions (the number of website visitors who contact you or purchase your products/services). We can improve conversions from SEO via strengthening the call-to-action on pages, installing a lightbox, and more.
Ongoing SEO Audits
After the SEO Tune-Up, we will continue to audit your website to ensure there are no issues preventing your website from ranking in Google. Depending on the size of your website, we will either conduct an SEO Audit every 3 or 6 months after the initial SEO Tune-Up.
Monthly SEO Tracking, Reporting & Analysis
We will provide monthly reports highlighting your website traffic, conversions, and rankings. Your monthly reports also include a summary of your customized monthly plans and include call tracking with recording.
Google Adwords
Google AdWords is one of the fastest, most targeted and least risky options to advertise your business, but only if you setup and manage your campaigns correctly.
The problem with AdWords is that many of the default settings can cost you hundreds to thousands of wasted ad dollars. Our AdWords services will help you avoid common costly mistakes and ensure your campaign is set up for success.
Our AdWords services consist of two phases: Setup and Ongoing Optimization.
Phase I : Google AdWords Campaign Setup
Here is everything that is included in the AdWords Setup service:
1. Keyword research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible AdWords keyword opportunities.
2. Competitor research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing page design, layout, and copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect ìlandsî on after clicking your ads. A good landing page will convert more visitors into leads and sales.
5. Online & phone call conversion tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your AdWords campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign setup and settings
The final step is to set up your campaign in AdWords and ensure the correct settings are in place. For example, weÃll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II : Google AdWords Ongoing Optimization
We will manage and optimize your AdWords campaign to maximize your return on investment (ROI).
HereÃs everything that is included in Ongoing Optimization:
1. Bid optimization and budget management
We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B split-testing of ads and landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly reporting & analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Facebook Ads
Facebook Ads are one of the most targeted options for advertising advertise your business, but only if you setup and manage your campaigns correctly. Our Facebook Ad services will help you avoid common costly mistakes and ensure your campaign is setup for success.
Our Facebook Ad services consist of two phases: Setup and Ongoing Optimization.
Phase I :Facebook Ads Campaign Setup
Here is everything that is included in the Facebook Ads Setup service:
1. Audience research
The first step is to identify how to target your ideal prospects on Facebook using interests, demographics, and custom audiences. We will conduct research to identify the best possible targeting opportunities.
2. Ad copywriting & images
The second step is to draft your ad copy and design custom images to make sure your ads, offer, and landing page are all congruent with your target audience.
3. Landing page design, layout, and copywriting
The third step is to create your landing pages. A landing page is the page the prospect ìlandsî on after clicking your ads. An effective landing page converts more visitors into leads and sales.
4. Conversion tracking
The fourth step is to install conversion tracking so we can measure the number of leads and sales generated directly from your Facebook Ads campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
5. Campaign setup and settings
The final step is to set up your campaign in Facebook and ensure the correct settings are in place. For example, weÃll ensure that your targeting, device settings, bids, and conversion tracking are all set up properly.
Phase II : Facebook Ads Management & Optimization
We will manage and optimize your Facebook Ads campaign to maximize your return on investment (ROI).
HereÃs everything that is included in Ongoing Management & Optimization:
1. Audience testing and bid/budget management
We will edit your audience targeting, bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable audiences, and lower bids to reduce traffic from unprofitable audiences.
2. A/B split-testing of ads and landing pages
Every month we will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so we can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales.
5. Monthly reporting & analysis
We will provide monthly reporting to show you your campaign performance.
Wordpress Website Design and Development
Many website development companies do not design websites for search engine optimization (SEO) or lead generation. That means businesses typically must hire a web developer first, and then afterward hire an online marketing company, which leads to inefficiencies and wasted dollars.
Below are the steps we take for every WordPress website project:
1. Create a Development Website
First, we build a separate development website on a subdomain or subdirectory of your existing website, or on a separate development domain. That way, we can get the website ready without editing your current website.
2. Install Theme & Create/Migrate Pages
Then, we install the WordPress theme and begin building out the website. We migrate any existing content onto pages on the development website. We also have a team of writers who can develop content for new pages as needed.
3. Search Engine Optimization (SEO) Setup
We draft edits to title tags, meta descriptions, and H1 headers. We also set up canonicalization, XML sitemap, schema markup, and improve site speed.
4. Set up / Integrate Webforms
We will create webforms on your new website, and integrate the webforms with you customer relationship management (CRM) or email software program, or have the information sent to you via email.
5. Install & Configure Google Analytics and Search Console
We will install Google Analytics and set up the proper conversion tracking so you’ll measure traffic, leads and sales from your website. We’ll also ensure that Search Console is properly set up.
