I am an award-winning journalist, editor and corporate communications specialist with extensive strategic experience in Higher Education, Marketing, Communications, Fundraising and Development.
Meeting the communications needs of businesses, not-for-profit organisations, and individuals is what I am about. I can help you build your brand by developing effective and deliverable marketing and communications strategies. I can shape your messaging, and maximise its effectiveness across platforms.
If you need an audit of your communications effectiveness, I can do that for you; and I can offer solutions that will help you better engage with customers, partners and opinion formers who are important to your business.
I can also offer one-to-one support for chairs, chief executives and senior managers who are leading institutional change; want to maximise their public profile, or improve the effectiveness of communications with their own staff.
With my strong background in journalism, including editing a daily newspaper recognised for its outstanding contribution to the UK newspaper industry, I can produce tailored messaging, including speeches, blogs and corporate communications which sing.
I am a creative and innovative leader, good at finding solutions to problems; and an accomplished facilitator, with the ability to bring people together and build consensus.
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Professorial Teaching Fellow
University of Stirling
From February 2014 to present.
Professor of Journalism (PT) teaching undergraduate and postgraduate students journalism and marketing communications.
Director of Marketing and Development
University of Strathclyde, Glasgow
From March 2010 to December 2013.
Senior manager in charge of strategic and operational marketing, recruitment and communications; website and publications; events and ceremonial; development and fundraising.
Director of Marketing, Recruitment and Communications
Queen's University Belfast
From March 1999 to February 2010.
Senior manager in charge of strategic and operational marketing, recruitment and communications, website and publications, events and ceremonial, culture and arts.
The Irish News, Belfast
From March 1993 to February 1999.
Award-winning daily newspaper editor.
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Tom Collins provides the following services:
- Public Relations Agency
- Copywriting Services
- Website Copywriting
- Marketing Copywriting
- Blog Writing Services
- Advertising Copywriting
- Email Copywriting
- Writing Services
- PPC Advert Copywriting
- Articles and Report Writing
- Freelance Journalists
- Press Release Creation
- Script Writing Services
- Brochure Copywriting
- Case Study Copywriting
- Data Sheets
- SEO Copywriting and Content
- Straplines and Slogans
- User Documentation
- White Paper Writing