Toler and Associates
Louisville, Kentucky, USA
I design and develop BRANDING for ENTREPRENEURS and SMALL BUSINESS, including: LOGO DESIGN, BUSINESS FORMS, STATIONARY, sales/marketing literature, INFOGRAPHICS • Design, develop, host, and webmaster WORDPRESS WEBSITES, including online shopping • COMMUNICATION DESIGN • PACKAGING • BOOK DESIGN • VIRTUAL ADMINISTRATION, including: planning, purchasing, email maintenance, and more
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Toler and Associates Q&A
What makes a great website?
The best websites should not make you have to think. Great websites make it easy to understand the message and encourage enough interest to invest a moment or two of time to explore. Moreover, they should be, insofar as possible, beautiful, and even elegant in design and presentation.
What questions might you ask a client when starting a new project?
What is the business you're in? What are the basics of your business plan? Do you have an idea of a budget for your project? What do you hope to achieve as a result of the project?
Describe your creative process.
After the initial conversation, I will make a project brief and sometimes will share it with the client. I will then research similar or competitive businesses, projects, or ideas. I will then prepare two or three "sketches" (based on established terms of agreement) to share with the client to determine if we are on the same page. Once a solid direction is established, the final design and development for output is readied for completion.
I spend a lot of time researching and reviewing trends and techniques online. to keep current and inspired.
What information do you need from a client before you can start work?
In addition to a complete project description, I will want to confirm agreed deadlines, establish method of payment, and agree to terms and conditions - which usually include an initial payment to secure my services
What do you love most about your job?
I love the challenges of finding solutions to a problem or successfully creating unique design. I like meeting new people and forming a good relationship with people who appreciate what can do for them.
What inspired you to start your own business?
Several factors made me realize that a career working in-house for corporate businesses would no longer provide for me and my family. I began to understand how technology - notably the internet, would afford me the opportunity to do what I love, and do it well.
Why should our clients choose you?
I take my client's needs very seriously, but I do have a sense of humor, so working with me will prove enjoyable and worthwhile. I believe I am gifted at seeking the right balance of unique solutions and practical application. Years of experience can make a tremendous difference in providing the right solution. Because I have spent years providing administrative support, I can offer a full range of services that most creatives can't or wont.
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