Your website is your first digital impression and you want to make sure it’s a great one. It should reflect everything you want potential customers to know and remember about your business. To marketers and other business owners who have been around for a while, this is nothing new. Successful businesses are always trying to improve the quality of their websites to meet the needs of their users.Often times, people are visiting your website because they are seeking out something. You want to ensure that they are finding what they are looking for quickly and with ease. You may have the most amazing business model and offer extraordinary customer service, but with a poorly functioning website, you could miss out on a significant amount of business and ultimimately make a bad impression.