Tilted Chair
Austin, Texas, Travis
Austin, Texas, Travis
Tilted Chair was founded in 2010 by a group of recent University of Texas graduates. Nearly 9 years into this crazy adventure, we’ve had the opportunity to work with brands such as Amazon, Red Bull, Moviehouse & Eatery, and more. Driven by the singular vision of making brands more human, we’re rethinking advertising and crafting brands that behave and act like, well.
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Strategy
You’ve got a product, an audience, and competitors. And somewhere in there, there’s a place your brand can thrive. We’ll help you find it.
Messaging Architecture:
World-class brands have a heart and a soul born from carefully considered values, missions, and—not to be outdone—a strategic messaging architecture. Our unique archetyping process is used to develop the blueprints in which to create a visual brand identity, a verbal dictionary, and a framework to generate all other communications. If the perfect marketing plan is your dream home, well, consider strategy the foundation.
Brand Positioning:
You’re not the only one who does what you do, and that competition creates a crowded communication space. Knowing the best way to sell your product and services is a challenge for many brands. We use our archetyping process as well as consumer and competitor research to craft unique positionings that work. When they zig, we help you zag.
Creative
This is it, the money-maker. We’re experts at taking that sweet-spot strategy, and developing award-winning, attention-magnetized big ideas around it.
Campaign Development:
Once the strategy is set, that’s when the fun starts. Our crack creative team takes the bulletproof strategy, and comes up with groundbreaking creative concepts to get the message to your target audience in a compelling, unique, and memorable way. Lead by a creative director, our ideation sessions comprise a gathering of experts from every department within the agency to ensure a truly dynamic mix of perspectives. This uniquely collaborative approach to concepting always lands a big idea our clients and their customers love—and respond to.
Art Direction + Design:
Logos, print ads, icons, illustrations, collateral, identity design: our graphics team has never met a visual challenge it couldn’t surmount. We employ a unique “start-with-your-hands” approach to design that ensures the humanity behind your brand always takes center stage. Concept is king at Tilted Chair, and our design team collaborates to ensure every proposed visual solution is ownable, compelling, unique, and on-brand.
Copywriting:
Our copywriters are experts at taking a creative strategy, and then capturing your brand’s human truth in simple, elegant, and unforgettable terms. Our experienced roster of linguists have crafted copy for billion-dollar brands and well-funded start-ups, a breadth of experience which has prepared us for pretty much any messaging challenge.
Interactive
We’ve been building websites since the very beginning. From brochure sites to e-commerce shops, we’re digital natives experienced at bringing brands online.
Web Design:
Maybe no deliverable is more essential to supporting the marketing objectives of a great, human brand than a beautiful website. Tilted Chair has been designing attention-grabbing websites since our agency’s inception. We collaborate with our clients through our carefully developed web process to arrive at beautiful, useable web solutions that are easy-to-navigate, responsive, and on-brand.
Web Development:
Coincidentally, we’re also development natives who know a thing or two about translating that beautiful markup layer into a fully functioning, database-driven website that’s as easy to manage as it is beautiful. WordPress is our CMS of choice, but we also have a great deal of experience modifying Squarespace and Shopify themes when needed. The bottom line? If it can be dreamed up, Tilted Chair can deliver the code to make it happen.
Production
This is not a drill—we have in-house production. They’re called Tilted Films, and they do it all: film, photography, stop-motion, animation. Anything we can dream up, we can deliver.
Content Production:
From engaging social content to full-on web and television spots, our in-house production team serves as a full-service partner to develop and bring concepts to life. From witty humor to impactful stories, our staff writers, director, cinematographer, and editor are passionate about bringing a uniquely human element to each piece of content we produce.
Animation:
Have a more complex messaging challenge? Animation is the best tool for the job. Our talented writers and illustrators, in conjunction with our production team are experts at creating order out of chaos in an energetic, memorable, animated way.
Lifestyle Photography:
Breathtaking photo assets are often one of the single most important tools a brand possesses. When your competitors’ websites are stocked with stock images, your best bet at differentiation is often an original library of photography. Tilted Chair has equipped countless clients with original, world-class, and award-winning images.
Product and Food Photography:
If you’re in the business of selling products—especially food and beverage—quality photography is critical. Having a strong concept and style behind your product images can mean the difference between prosaic and premium.
Experiential Production:
Need a striking physical space designed? You came to the right place. We’ve built trade booths that upstaged Reddit and given Red Bull wings at SXSW.
Media
Now we’ve got a ground-breaking piece of creative communication. How do we deploy it effectively? That’s the question our full-service media department answers every day.
Media Planning:
We reach the right people, in the right place, at the right time through people-based media planning. Planning for people—not channels—increases the relevancy and efficiency of your marketing dollars, which means better experiences for the consumer and more effective campaigns for our clients. Our media plans always start with research, which includes a comprehensive download of existing/owned marketing and customer data, a wholistic profile of your audience(s), and a contextual analysis of the market. Armed with this insight, we craft a data-driven, integrated media mix focused on the campaign’s objectives.
Media Management:
Not only do we build a go-fast media machine, but we keep that kitty purring right along. Our media management services includes campaign setup and analytics installation. After launch, we periodically analyze performance metrics and audience data to identify trends, segments, and opportunities we can leverage. We continuously optimize our strategy according to these insights in order to find the traction we’re looking for. Our reports go beyond performance metrics, KPIs, and ROI to include a summary of our learnings and insight gathered from the data we collect during the campaign. As time goes on, costs go down, and before long, we’ve got a well-oiled paid media machine that consistently delivers breathtaking ROI.
