The Xcite Group
Denver, Colorado, Denver
(62)
Denver, Colorado, Denver
(62)
At Xcite Media Group, we work with companies who have invested in their websites but are frustrated that they are not producing the results which they had hoped for. Our digital marketing services include website development, pay-per-click management (PPC), search engine optimization (SEO) and social media marketing.
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62 customer reviews
Cammie Latta
I have been working with Xcite for 3 years now as they manage most of my digital strategy. I appreciate their responsiveness and willingness to partner with me in order to help me do my job better. Vendor management can sometimes be a part time job, but not with Xcite. They truly have exceeded every expectation and continue to help us grow and mature as digital marketing evolves. Highly recommended!Director of Marketing, Colorado Allergy & Asthma Centers More...
Reviewed on Google Maps
Mike M
If you are a business owner seeking to grow your business with online marketing strategies and offer you sound advice along with great customer service, your search is over! I cannot express in words how Xcite Media has helped my business with our online presence in achieving fantastic results with our SEO and Google ranking. These guys simply know their stuff!Finding an SEO marketing company that you can really trust is very challenging...I know because I've been duped in the past by those solicitation phone calls that promise to get you ranked on page one of Google. They all make promises, but Xcite Media actually delivers!From business marketing strategies, to sound advice about online reviews, Google + or organic search results, these guys are without a doubt....THE BEST.You'll see a great ROI.....and you won't find better customer service....ANYWHERE!And I can't complete this review without a HUGE shout out! to Brian Hansen...my account rep. Thank you SO MUCH for your dedication and over-the-top service that you provide to us!Mike MachadoOwner (Basset Heating & Air Conditioning)Colorado Springs, CO.Google us....you'll see the results More...
Reviewed on Google Maps
Tori Rich
We absolutely love working with XCITE!!! We have seen amazing results while working with Xcite. I would highly recommend their expertise to anyone looking to build their online reputation. Thank you guys for being so easy to work with! More...
Reviewed on Google Maps
Ty Correy
We have worked with Xcite for 8 years and counting. I wouldn't look to anyone else for website development, SEM, SEO, and social media marketing! These guys are very knowledgeable and provide great customer service. More...
Reviewed on Google Maps
Home High School Help
Jen and Xcite media have been helping our small business for almost a year. What I appreciate most about them is their excellent communication skills and willingness to really jump in and get to know us as a business and a ministry. I feel like they really value our contribution to the world and are fully invested in helping us succeed. For years I tried - with very limited success - to navigate facebook marketing. Mostly it felt like I was throwing money away. With Xcite, we are getting consistent results and growing our reach and social media presence. We are hoping for similar results and success in google marketing and site traffic growth. We highly recommend Xcite media and look forward to a long relationship with them. More...
Reviewed on Google Maps
Carrie DeMallie
As our company scales, our account managers scale with us. We appreciate their accessibility and willingness to brainstorm, execute, and pivot as needed. Our Xcite team is an integral piece of our marketing group. More...
Reviewed on Google Maps
Denise Johnson
We work in a fast-paced environment and the Xcite Team has been right there with us helping us to understand what our options are and provide us with the support and tools that we need to grow our business.
Reviewed on Google Maps
Steve Novak
I've worked with Xcite for over a year now. They've been instrumental in growing my business. They know Google AdWords and online presence better than any company I've ever come across. I'd highly recommend them.
Reviewed on Google Maps
Wizard Transmission
We have been working with Brian for years and years and have been satisfied the entire time. His customer service and attention to detail are fantastic. He was notified our site was down and reached out to our hosting site to fix the problem. Since I was out of the office I had no idea our site was even down. Brian worked on it for 3 days before I even realized there was a problem. When the hosting company continued to drop the ball Brian went ahead and picked it up continuing to try to solve someone else's mistake! We will now be making Xcite Media our hosting site so that Brian's capable hands will control all of our website demands. Accounting is also great at reaching out when there are any changes of they have any problems. Overall, I FANTASTIC company to work with. We recommend them any chance we get! More...
Reviewed on Google Maps
Kaytlin Brown
Brian and the crew at Xcite Media are amazing. As a small business owner I'm incredibly grateful for the knowledge they have given me to help grow my business online. My business is booming thanks to Xcite Media!! More...
Reviewed on Google Maps
Elizabeth Turra
Brian's expertise and willingness to help are unmatched, in my experience. He's your SEO/SEM/Geek Speak Guy!
Reviewed on Google Maps
Louis Torres
I've worked with Xcite media Group for several years. They are fantastic! I own a Real Estate Company, and Xcite helped me build my website and has helped me develop internet marketing and social media strategy. This isn't your run of the mill plug and play marketing strategy. They track everything online and make adjustments to your strategy to make sure you are getting the maximum return on your investment. They are the best, and I will be using them for years to come. More...
Reviewed on Google Maps
Brandon Renaud
We have been working with the Xcite Group for many years ranging from digital marketing to a full blown website design and build. We have got to know many of the people in the company and every time we have interacted with them they have been knowledgeable, capable and friendly. We can't be more thankful for the amazing website they built us as well as the results that they bring to our company month in and month out. If you are looking for a top notch company to handle your digital, social and website needs, this is the one! More...
Reviewed on Google Maps
John Cackowski
The Xcite Group has really helped drive people to our Prep Baseball Report Colorado events, which means our business is growing. Joel, Ben, and April's expertise in social media advertising is transforming our business. Joel Cantalamessa's professional nature is second to no one. I plan on investing more with Excite in the future. More...
Reviewed on Google Maps
Scott Bondy
We've been with Xcite media for 7 or 8 years now and have seen some really good results. They've certainly helped us grow our marketing efforts through a variety of online channels from PPC to social media strategies to geotargetting, etc. Id definitely recommend Xcite to anyone looking to grow their business. More...
Reviewed on Google Maps
Eugene O'Brien
Great firm, top notch. They are passionate and will tailor a digital plan to meet the challenges you and your company face
Reviewed on Google Maps
John Weeks
Great experience, extremely helpful. Great insights!
Reviewed on Google Maps
Klimas Law Firm
To start off, there is not a lot of transparency in the SEO and SEM industry but transparency is what you get with Xcite. I was educated throughout the process and kept in the loop with all changes and updates to the progress of our plan. Highly recommended
Reviewed on Google Maps
Scott Chandler
We've been using these guys for years and they're all great - Thanks Clint, Nick, Lisa and Joel.
Reviewed on Google Maps
Anthony Prichard
Specialists in Google grants and AdWords for Nonprofits.
Reviewed on Facebook
Daniel Villegas
No better place to go for your marketing needs. Excellent web design as well!
Reviewed on Facebook
Mark Camacho
My company has always helped people by mastering creativity and technology and when it comes to AdWords, I don't trust anyone else.
Reviewed on Facebook
Mike Schmisek
Brian is a wealth of knowledge and able to help you get actual results from your AdWords and Facebook campaigns. I highly recommend Brian Hansen to improve your SEO and drive more business to your website.
Reviewed on Facebook
Lee Binz
Jen and Xcite media have been helping our small business for almost a year. What I appreciate most about them is their excellent communication skills and willingness to really jump in and get to know us as a business and a ministry. I feel like they really value our contribution to the world and are fully invested in helping us succeed. For years I tried - with very limited success - to navigate facebook marketing. Mostly it felt like I was throwing money away. With Xcite, we are getting consistent results and growing our reach and social media presence. We are hoping for similar results and success in google marketing and site traffic growth. We highly recommend Xcite media and look forward to a long relationship with them. More...
Reviewed on Facebook
Rhonda Redgate
Brian and his team at Xcite have boosted my business presence on the Internet with a few knowledgeable tweaks that I would have NEVER thought of myself.
Boosted Internet presence=More Clients Thanks!
More...
Reviewed on Facebook
Laura Estevez
I cannot say enough great things about Xcite. I work with Jen and Tina, they’re both personable, extremely knowledgeable and patient. They care so much about what they do and they care about their clients. HIGHLY recommend. More...
Reviewed on Google Maps
Nick Klimas
To start off, there is not a lot of transparency in the SEO and SEM industry but transparency is what you get with Xcite. I was educated throughout the process and kept in the loop with all changes and updates to the progress of our plan. Highly recommended
Reviewed on Google Maps
Tiffany Aguilera
Brian is great! I met with him regarding my online presence after I hired an out-of-state company to begin with. He was amazing at explaining (to a non-geek) how to maximize my online presence and the personal assistance he could provide to help me do so. I met with him for about an hour and a half and he was very attentive and wonderful. Highly recommend! More...
Reviewed on Google Maps
Kaytlin S.
Brian at Xcite Media Group is wonderfully knowledgeable!! As a new business owner, much of what takes place online and how important it is to the growth of my business, was something I knew nothing about. Brian has helped to educate and support me through everything and every new client I get is in part because of the work he has done. Thank you Brian!!! More...
Reviewed on Yelp
Craig A.
Rob helped me add to my existing website and I would highly recommend them. He did me a really nice favor by helping me out.
Reviewed on Yelp
Lori Wheat
I have been working with the team at Xcite Media for years. This long-term relationship has continued because it works. Xcite personally meets with me each month to discuss tracking and determine what actions should be taken. It is a very pro-active method. This face-to-face interaction dedicates time to strategize on my web presence. Bryan Andrejko is my account strategist. Brian comes with new information each month and has taught me how to utilize SEO to maximize my business. In this marketing world that changes daily, I am thrilled to have Xcite Media as my partner. More...
Reviewed on Google Maps
Colleen Carter
Excite Media helps my small business get found online. He's been working with my company for four years now and he has helped my business to grow tremendously. Thanks to Xcite for knowing the geek speak! More...
Reviewed on Google Maps
Judy Carlson
Brian is amazing when it comes to understanding and pinpointing exactly how to make your website achieve the results you want. He is incredibly knowledgeable about digital marketing services and passionately helps his clients grow their businesses. I highly recommend Brian and Xcite Media Group! More...
Reviewed on Google Maps
Ray Lucero
I met recently with Brian Hansen at Xcite Media Group to discuss business strategies for helping to get my business found online. I was presented with a wealth of information and am truly impressed by Brian's knowledge, willingness and desire to see every business succeed. More...
Reviewed on Google Maps
Noel Kite D.C.
Brian has been AWESOME to work with. He gets really involved with learning your business so that you get the best bang for your investment in SEO, google ad words, youtube, facebook, twitter, blogging, and every other outlet that might be a possibility for growing the business. We shopped around and found these guys are just as reasonable as the "big guys" in town but we get a lot more out of Brian and his team. THANKS! More...
Reviewed on Google Maps
Mike Schmisek
Brian at Xcite Media is a wealth of information. If you're looking to increase your visibility online, I highly recommend setting up an appointment with Brian. As a business owner, I know first hand how many bad SEO companies are out there. I get the calls weekly. Brian takes the time to help you get your business found! More...
Reviewed on Google Maps
Kaytlin Shows
Brian is a wealth of knowledge. Being a new business owner can be quite daunting with all of the web/media jargon to keep up with. He helped to explain things to me in a way that made sense and made me even more excited for my new journey as a business owner! Thanks Brian! More...
Reviewed on Google Maps
Ariel Friese
Brian Hansen with Xcite Media is an incredible wealth of knowledge. Any questions I have about SEO, SEM or social media, I completely trust Brian to not only have the answer, but to go above and beyond in providing me education. He has taught me so much about using these resources to grow my business and I would highly recommend him and Xcite Media to anyone who is looking to grow their online presence and increase business through the internet. Afterall, where else are your clients finding you? More...
Reviewed on Google Maps
Take Care Therapeutic Massage
Brian and Xcite Media Group are an amazing group of people! I've had horrible experiences with other "McDonald" like SEO chains who were just trying to rope me into a contract and then not help my business grow online. Not only does Xcite Media group actually help grow your business online, they don't charge ridiculous fees! You can actually meet with them in person and check in. They educate and teach you how to manage your business online, giving you control. They don't require a contract that you cannot get out of. They are seamless and amazing! Thank you Brian and Xcite Media! More...
Reviewed on Google Maps
Hebets Russell
My firm worked with Xcite Media for several years. Unlike the majority of media companies, they employ a comprehensive approach which is constantly evolving to address changes in the digital media landscape. Their staff is superb and their customer service is unparalleled, with employees consistently going above and beyond what would be considered standard in the industry. I would highly recommend them to any firm looking to dramatically increase their digital exposure. More...
Reviewed on Google Maps
Matthew Green
The team at Xcite has never failed to impress me with their data-driven and conversion-focused approach to paid search. I have and will continue to recommend them to businesses in need of SEM services.
Reviewed on Google Maps
Wendy Broome
I truly cannot say enough good things about my experience with Xcite Media Group. I am the marketing director for a large medical practice, and Allie and the Xcite team have helped us make a marked improvement in our online presence. They have a thorough knowledge of SEO/SEM principles and are very skilled at putting their industry terms and findings into layman's terms, which has been tremendously helpful to me in reporting back to our physicians and helping them better understand the ROI of working with Xcite Media Group. I would recommend Xcite Media Group (especially Allie) to anyone who is looking to optimize online marketing campaign results and exponentially increase web exposure. Thank you, Xcite!!! More...
Reviewed on Google Maps
Ken Sweet
Anthony gave my Kiwanis Club a great educational presentation. Those of us that consider our self to be computer savvy, were very excited. We have already stated planning to use some of the tools he presented. He produced a quick promotional YouTube video about out club during the meeting. WOW.He was very dynamic, he held everyone's interest, if the non computer folks. More...
Reviewed on Google Maps
DeVon Clements
I was turned on to Xcite Media group by a few friends in town whose search results are popping up at the top of Google searches for their professions. The staff was able to guide me through some of the jargon to see what an effective web strategy meant not only to me but to my customers and end users. More...
Reviewed on Google Maps
Marcus Rice
I recently had the opportunity to attend a presentation from Xcite Media Group, with Anthony Prichard. He shared his knowledge about social media ranking and provided a great live demonstration. The information was incredibly intriguing and left me wanting more. I definitely see the need to understand leveraging social media correctly to promote my business.Marcus N. RicePhase 4 Solutions More...
Reviewed on Google Maps
sue fody
Anthony gave an engaging presentation at Creative Connections, which included how to put a video on a website. He made it seem simple and inexpensive. I can't wait to try it out for myself! More...
Reviewed on Google Maps
jen vogler
Brian Hansen and the Xcite team is phenomenal. They are extremely knowledgeable and helped me to grow my business online by teaching me little things I can do to improve my online presence. These guys are the real deal!
Reviewed on Google Maps
Audra Burns
If you had a million questions about how to be found on the web Brian would know all the answers! Brian is so knowledgeable and he can explain geek speak and translate it for anyone to understand. I'm always asking questions and he always gets back to me with the answer in a short amount of time. Thanks so much BrianAudra BurnsAudra Burns Fitness More...
Reviewed on Google Maps
Andy Pendl
Great company to work with. Their advice has helped get my companies website ranking on Google.
Reviewed on Google Maps
Taylor B.
I was skeptical about AdWords because I had tried online advertising before and it didn't work. I met Anthony Prichard at a monthly networking event and then i went to the Xcite office to see a presentation on the 'Profit Driven Marketer'. I just started with their services this month and I have already learned so much about what my previous agency WASN'T doing right. I know that my experience with Xcite will be much different but, stay tuned because if it doesn't work I'm going to have to change my review. . . They tell me how much weight reviews carry so I feel like they are motivated to keep my review a good one. More...
Reviewed on Yelp
What makes a great website?
We specialize in designing websites that are SEO friendly and appealing to a visitor’s sense of style. We can redesign websites, create in-depth ecommerce websites, help you do some website maintenance on your existing site and build new custom websites.
Often we use the WordPress blog platform which is also our favorite content management system. Why use WordPress? Short answer; it’s powerful, agile and very easy for managing content, even if you have never heard of it. We build custom themes to suit your specific needs, and then teach you how to update and edit your own website, which is entirely free and invaluable at the same time!
Xcite Media Group creates interactive web solutions and online marketing strategies. Developing an effective Internet strategy requires a combination of understanding the goals for your website and the knowledge of how your visitors interact with your website.
Xcite Media Group provides internet strategy, web design and web development services based on a user-centric approach, a methodology that focuses on satisfying the needs and expectations of website visitors. With a user-centric and search engine friendly approach to website design, you can dramatically increase the number of visitors that are converted to customers. Effective web design blends engaging visuals, proven usability approaches, and advanced web technologies to successfully connect with your audience.
Discovery & Strategy
research the needs and expectations of visitors looking for your business
research keyword effectiveness
analyze competitors in your geography
Search Engine Friendly Creation
structure effective navigation for usability and search engine awareness
create proper meta-tags for unique title and descriptions for each page
create content rich with keywords and content that is properly aligned with relevant information for potential website visitors
use of alt tags for pictures and navigation points
Compelling Landing Page Design
use all the latest technology including CSS3/HTML5
successfully connect with your visitors by providing the relevant and necessary information to convert those visitors into customers
create multiple points of interaction
successful landing page design leads to higher conversion rates
create effective calls to action throughout the website
External Optimization
Submit to Directory networks ad build links
Construct social network pages
strategize, interact and monitor the “social space”
When we do both your website development and your internet marketing, we make sure both processes go hand in hand for an effective campaign strategy that utilizes landing page design to convert visitors into customers. Let us develop your entire online package to bring you the most business we can.
To learn more about how our search strategies and website development services can enhance your online marketing, contact Xcite Media Group today.
What questions might you ask a client when starting a new project?
Hiring a search agency is a big decision, there’s no doubt about that. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here are the top 10 questions we would ask an agency BEFORE hiring them:
1) How do you charge?
Many SEM’s have different business models for their fees. They can range from a % of media to Cost Per Action and there are many hybrids in between. Just keep in mind, if an agency gets fees as a % of media they are going to be incentivized to increase your media spend. As an advertiser, is that what you want? If I was an advertiser I’d want my agency to be incentivized to improve my Conversion Rates or Cost Per Action (CPA) or Return On Investment (ROI). If that means they should limit my media spend then that’s in my best interest. Some agencies will offer a flat cost per click among all clicks that you receive. This is inherently flawed as well, since they’ll be incentivized to drive only low cost clicks to you in order to increase margin. Those might not be the most competitive keywords or the best converting keywords that drive your business.
2) What Tools Do You Use To Manage Your Search Campaigns?
The answer you want to hear will depend on the needs of your business. If the agency you’re reviewing offers one solution to all clients, you may want to look elsewhere. There are a variety of tools that help agencies manage their client’s campaigns, both for analytics and bid management. Some of the better known tools include Clickable, e-Frontier, Omniture, Webtrends, and Acquisto. All of them have their own benefits and limitations. What I would say is they have to match your campaign, budget and goals. If you have a simple lead generation site and are looking for more traffic, a fancy software and toolset may not be right for you. You may be a lot better off with a free analytics tool like Google Analytics, which gives you insights into visitor behavior (what happens after the click). However, if your media budget is a good portion of your advertising costs and you’re wanting to generate lots of conversions, a third party tool that can automate many of the bid decisions and provide an assist to the agency managing it would be more appropriate. These tools also are often what is responsible for the tracking and reporting of your campaigns. The most important thing, no matter what tool set is being used, is that the data should be 100% transparent to you, the client. So, look for an agency that listens to your needs and matches you up with a technology that fits your budget and needs.
3) What factors drive quality score?
This is really a pretty simple question that we recently asked a job candidate, who supposedly had extensive PPC experience. Unfortunately he did not know the answer and did not receive an offer. It’s easy to say you’ve been managing paid search programs, anyone can do it and many people say they have. The question is, do you know the techniques that will help your business succeed in this highly competitive marketplace. There are many factors that go into quality score; generally the most important is click through rate. Your agency, however, must have an understanding of the factors that make up Quality Score, or they won’t be able to ultimately get your strategy to it’s peak performance. If your agency says “match types” or even worse, “what’s quality score”, run away…fast.
4) What other services does your company offer?
This one could expose focus of an agency. Personally, I would look for a company that specializes in paid and organic search advertising and perhaps manages other vendors with specialties like social media and landing page development for you. Search marketing is an ever changing discipline. Even as the principal of an agency, I found out how quickly I could lose touch when I moved into more of a business management role. Search is dynamic, fluid and every other adjective you can think of. You want your search management company to be on top of their game, living and loving search marketing 24/7. If not, find someone else.
5) Do you offer guarantees on performance?
Tread very carefully when the answer is yes. The scamometer should be redlining. Search marketing, whether PPC or SEO or Social Media Marketing is not an exact science and does not work the same for every company. What you want from your search agency is a company that is sophisticated, intelligent, focused and transparent. That’s what’s going to give your campaign the greatest opportunity for success. Disingenuous claims are simply that; a sales technique to earn your business. If you have an existing campaign, ask the agency to do an evaluation. They will need your login and password, but this is well worth it. A good agency will be able to take a look under your hood and make some very compelling arguments about how they can help.
6) Give examples of how you’ve saved your client’s money in PPC?
This is a great question which will peel back the onion and indicate the sophistication level of the agency you’re reviewing. There are a number of answers to this question which should include using third party tools to analyze search network traffic sources to simpler techniques such as keyword bid management, pausing under performing tail keywords, utilizing negatives and keyword matches etc.
7) How many people will be working on my account?
If the answer is more than two or three that might raise a red flag, unless your campaign includes multi-media outlets like pay per click, search engine optimization, social media, mobile and display. In that case, a team that fits your budget makes sense.
8) Can I have a list of references?
Listen for hesitation. A good agency will have dozens of happy clients to offer as references and be proud of it. Reputation is everything in this business and you should be able to get a whiff pretty quickly if something stinks.
9) Are you a virtual agency or do you have a physical location?
Be careful out there. It’s very easy to create a website and appear like you’re established. Again, when you peel back the onion you might be surprised about what you find. What may look to be a credible agency could be a one man shop with a contractor or two. That doesn’t necessarily mean that’s a bad choice for you, but it’s unlikely a company like that will have the processes in place to service or transition your account if, for example, the contractor takes a full time job somewhere else. Be wary, and be sure to dig into this.
10) Where are you located?
OK, I will admit there is some benefit to hiring the search marketing agency down the street. Nothing better than some face to face meetings but it’s not necessary. Search marketing campaigns can be run from any location. If the agency is not local, be sure to ask how and with what frequency they will communicate with you. A weekly call or report, with insights from the client manager, should be more than enough to keep you and your agency on the same page.
What inspired you to start your own business?
Are you frustrated that all the time and money you’ve invested in your website isn’t delivering the results you wanted? Xcite Media Group has the team and solutions to help you achieve your goals.
We take pride in our claims of 100% transparency and trackability, but what does it mean to examine that a little further? To us, it means tell it like it is. The Internet has moved us at a breakneck pace from an era where people could “hide in their ivory tower” to a place of open access, reviews and Facebook. In this new place, opinions and ideas are shared everywhere, nothing is held back, and there’s nowhere to hide.
For us, telling and showing the truth is just the right thing to do. It is our philosophy and it guides every decision. With over 15 years of combined experience in the internet marketing and strategy world, we had to take a hard look at everything we had become, admit where we had made mistakes and take courageous steps to undo those mistakes and reinvent ourselves. We’re not speaking of unethical behaviors, just the practices in which our industry has become accustomed to. “Black magic”, voodoo, unbelievable software…all things our industry is in the habit of using as the crux of their prowess. Internet strategy isn’t all that different from any other marketing the world has ever seen. Be ethical, communicate to your audience in a way that puts your best foot forward, ask for feedback and track your results. Then take a look at everything and see what needs to be changed. Internet strategies of today should follow the same patterns.
Our people…this is something we believe in. Your business is only as good as the values under which your people operate. Building a culture and a company based on values takes truth, time and transparency. What is transparency? It simply means being open and honest in everything you do. It means showing everything you’re doing for your customers, the what, why and how. It means making value-based decisions and fessing up when you make a mistake. It is a long-term commitment, and every industry’s customers, activists and shareholders are looking for it. Transparency is an asset and it is a critical business practice. It’s not something a consultant can teach and it’s not a strategy. Admit when there is a problem, show your cards, then fix it. A company that follows the rules, no matter how boring that may sound; and tells it like it is, as hard as that may sometimes be, exhibits true transparency and that is our goal at Xcite. A transparent company fosters a culture of openness and inclusion, and is able to adapt to unexpected shifts in market conditions by simply doing the right thing. If you’re a transparent company, ignorance isn’t an excuse. You have to know your business, you have to be accountable for it and you have to build it with straight talk.
Offering customers exceptional service and developing employees who care about their customers is the outcome of transparency. If a company is open to customers’ suggestions and feedback from their employees, the result is great service.
We are definitely not perfect and continuing to strive for these values will be a company wide commitment. This is our philosophy. It’s who we are and how we strive to run our business every day. We look forward to having the opportunity to share our journey with you.
Why should our clients choose you?
The art and science of search are constantly evolving. Since we’re so focused on search marketing, we can stay on top of the latest search engine products, features, techniques, and algorithm changes to ensure your success. And we’re so confident in our excellence that we do it all out in the open. Search Engine Marketing, Social Media Development and Management, Web Development, Internet Strategies. We want you to be involved every step of the way.
We want you to feel comfortable with what we’re doing and empowered to make the right decisions for your business. Instead of withholding information and pretending that search marketing is black magic, we’ll share as many details as you want. You’ll experience full transparency with your accounts, your results, and the work being completed by the team.
Our team practices SEM at a level of expertise and success that few others have achieved. We haven’t achieved this level of success because our software is better than everyone else’s or because we’re smarter than other firms. Our success is based on three important principles.
Our employees are our number one asset. They make honest decisions and they strive to serve our customer’s needs and be as good at what they do as they can be.
100% Transparency. There is no wizard behind the curtain. We empower you to see and know everything we are doing. We want you to know the what, how and why of every part of your internet strategy. We will hide nothing from you. All reports, all billing down to the keyword level, will be revealed to you. We don’t create spreadsheets of reports using only “some” of the numbers…you will see it all.
100% Trackability. We have the man power and the technology to literally be able to track every interaction that is taken in your internet strategy and tie it to an outcome. We track all conversions, impressions, clicks, mentions, posts and deliver them to you in easy to read and comprehend reports so that together, we can make the right decisions for your business.
We are simply good at what we do and we have the results and reputation to back it up. Read our testimonials. Read our case studies. Read our reviews. Speak with our clients. Challenge us — take advantage of our free analysis offers for a no-risk preview of what we can do for you.
We realize that there are potential downsides to our transparency. People and organizations may try to take advantage of us since they know our strategy. We feel this downside is not insurmountable.
“Be transparent, and your life and business will reap great rewards”
Search Engine Marketing
The Xcite Group helps our clients to realize the full potential of their pay per click (PPC) campaigns by offering a customized full-service and fully transparent approach to PPC management. Whether your focus is B2B or B2C, or your company is a small company or a Fortune 500, we offer customized PPC management solutions focused on your success. We believe PPC is an integral part of any SEO strategy and thus we define your Internet marketing strategy as Search Engine Marketing, an active combination of PPC, SEO and social media marketing.
Search Engine Optimization (SEO)
It’s no secret that SEO is an industry that is ever-changing. What is shocking is how many people don’t evolve their tactics to match the evolution of the search engines. You must focus on getting out of the “old” ways of thinking and evolve in order for long-term success.
In the past, the goal was to focus on keywords and gaining rank on the SERP’s. Today, you should be focused on your brand’s reputation. How do people engage with your company? Focusing on the quality of your products or services. If our focus is on these things, you will see an increase in rankings from sharing and natural links throughout the web. Simply put, we want to help you focus on how your company is perceived, not on how it’s ranking. Make no mistake, the goal is to be able to show up when people search for you, but there are so many other factors involved than just your “ranking”. Results in the SERP’s also vary between users based on their preferences and if they are logged in, what device they are on, etc.
Website Design & Development
The Xcite Group provides internet strategy, web design and web development services based on a user-centric approach, a methodology that focuses on satisfying the needs and expectations of website visitors. With a user-centric and search engine friendly approach to website design, you can dramatically increase the number of visitors that are converted to customers. Effective web design blends engaging visuals, proven usability approaches, and advanced web technologies to successfully connect with your audience.
Social Media Marketing
You can’t separate social media marketing from the rest of your digital marketing anymore.
They’re one and the same.
Treat your strategy like a cohesive plan by creating a detailed road map for social, including the most effective participation tactics and in-depth reporting, by partnering with The Xcite Group as your full-service social media marketing agency.
We start by very deliberately putting social media advertising at the center of every social media strategy. Facebook, Twitter, and all the rest of the main social media platforms now all but require businesses to pay for their promotional content. This is hugely beneficial for companies if they know how to plan, participate, and analyze those efforts.
The biggest value for businesses in this approach is that it takes the guessing out of how effective your social media marketing is. Our 100% transparent process allows companies to see dollar-for-dollar exactly what your social media marketing can achieve.
We use industry-leading software that combines preferred strategic partnership with Facebook and Twitter with our close ties to Google in search marketing. We create strategy, campaigns, and reporting that unifies search and social, allowing both plans to inform each other.
Google Analytics Customization
What traffic sources are driving visitors to your site? What pages are most popular? How are visitors converting? Which traffic sources or channels are most effective? Answer these questions and more by setting up Google Web Analytics. If you can’t trust your analytics data, then you can’t maximize how you are spending your marketing dollars. Let our team jump in, audit your existing Google Analytics account or help you get it setup. It’s important to stay ahead of your target consumer and adding analytics into your digital mix can help you achieve that, if it’s setup correctly.
The Xcite Group is certified in Google Analytics and is a Google Partner. A badge that recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices. Whether you are looking for a one-time setup and calibration of your Google analytics profile or an ongoing reporting retainer, we are happy to work with you to identify your goals and provide you with the insight into your analytics that your company needs.
-Rely on the data you are getting in Google Analytics
-Get expert insights on any data “red flags”
-Get custom Dashboard setups to get you right to your most important data
-Save time and let our team setup conversion tracking, event tracking & custom Dashboard views
-Get trained on how to read your Google Analytics account
Video Production
Communicate your company’s story with compelling video. Whereas text is static, video is dynamic, engaging and inspiring. In fact, video has a 41% higher click through rate than its plain text counterparts (ReelSEO).
We’ve partnered with one of the industry’s leading video production companies to offer business videos of all types: company profiles, customer testimonials, scripted ads, video news releases, event coverage, whiteboard/explainer videos and even professional feature stories. We provide an easy, online video portal, along with dedicated producers and 24/7 customer service. From ordering and production to delivery and approval, The Xcite Group makes video production simple and hassle-free. Contact us today for a free consultation!
