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The Word Department

The Word Department locationEdinburgh, Edinburgh

Brand and website copywriters helping organisations to sound more human, online and off.

We write everything from internal communication materials to employer brand values, web copy, video scripts, words for packaging, annual reports and entire campaigns. You can see some of our work at

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The Word Department Q&A

The Word Department Q&A

What do you love most about your job?

The difference people see between the performance of their old words and their new ones. It's very satisfying to put in all that hard work and see results at the end.

What inspired you to start your own business?

So many businesses use tired, corporate language that doesn't work. We saw a chance to help them use writing in a more effective way.

Why should our clients choose you?

By neglecting your brand's writing, you're missing out on a chance to let a customer know what's great about you, and why they should choose you over the competition.
From agency backgrounds, we've got the experience to know what works and what doesn't with writing - online or off. And we're never afraid to say 'no' if we think something won't work. You don't hire a dog and bark yourself. (We know, nobody actually hires dogs. But you get the point.)

Services provided by The Word Department

The Word Department Services

Brand copywriting

If you're writing for humans, it’s best to sound human. So we help organisations to do that for advertising campaigns, annual reports, websites, packaging, apps, emails and anything else they need to express in writing.

Website copywriting

If you want a successful website, it's all about having a good, strong content strategy and well written copy. We offer both. We'll help you work out what your audience wants from you, then we'll find the most effective way of writing it. We can even show you where your existing web copy could be improved.

Tone of voice development and training

Every brand is different, so they should sound different. We research your brand, your audience, your field of expertise and your competitors. We ask lots of questions. Then we find the perfect tone of voice for your copy, for everything from printed material to website copy, video scripts and anything your brand puts into words. We can even write style guides and training sessions, to show you how to write with your brand's tone of voice.

Work history from The Word Department

Work History

Brand and website copywriter

The Word Department

From December 2006 to present.

I'm a brand and website copywriter, and I help people who don’t want to sound like everyone else by writing words for them. I've written for banks, distilleries, mathematicians and a whole range of businesses of all types and sizes. If you want to sound dull and flat, I'm not the copywriter for you. So for twaddle like “layering new products and services onto a legacy infrastructure and leveraging the synergies that result”, you might want to look elsewhere. But if you want your brand to sound human, then you're in the right place. Whether you want an annual report, a website, a brochure, a leaflet, a poster, a mailer or a little sticker on the side of an elephant, I can make it sound good – and always with a tone of voice that suits.



From January 2005 to January 2008.



From January 2002 to January 2005.

TMP Worldwide


From January 2001 to September 2002.

Euro RSCG Riley


From January 2000 to January 2001.

Freelance copywriter


From October 1995 to January 2000.


Web copywriting for Future Workshops

Future Workshops is a brilliant little company in London, and they develop apps that help develop businesses. They take a slightly different approach to most app developers, and they wanted to summarise it in a more down-to-earth way. A human feel. We took the brief, and rewrote the web copy to sound more informal - at the time we suggested the tone of a magazine. The result reflects the company's very human feel, and suggests a partner more than a supplier. “The Word Department was recommended to us at a time we were rapidly growing and evolving. Our website copy needed to grow with us, so we worked remotely with Doug to create copy for our website. Doug put a lot of effort into getting to know the company story, and the words and the tone of voice analysis he put together for us have gotten great feedback and feel truly representative of who we are. We would recommend Doug in a heartbeat.” — Jenny Grinblo, Future Workshops

Website copy for WEB Ltd.

WEB Ltd. makes all kinds of clever things happen for people who want to take their businesses online or mobile. And as a technology company, they wanted a site that sold their skills without sounding dull or too technical. Geek is good. While we were asking them about what they did, WEB jokingly referred to themselves as geeks. So we wrote their web copy with that small detail as the focus. It's since formed the basis of what's proved to be a very successful tone of voice. “Doug gave Web a personality which people identify with. He listened to what we were looking for and developed the tone and voice of our brand. What he did for us makes people smile, we often get comments. He just got it - the man is talented.” — Andy Adamson, founder, WEB Ltd.

Copywriting for lots of things.

We write website copy, scripts for animation, copy for mobile apps, direct mail copy, rebranding and tone of voice work including written brand guidelines, and full advertising campaigns. Have a look at

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