The Social Nanny

With marketing, it's like going to the gym. You can do as much or as little as you want at any given time. What resources you allocate towards it, determine your results - how much and how quickly. It's important for us to know three things before recommending anything: What is each customer worth to your business? What have you done already to try to get a customer? And, what results have you gotten from your efforts?

The customer value has to be at least 3 times what it will cost you to acquire them in order for any marketing effort to make sense. We know what the average costs are. So based on your customer's value (CLV), we can determine the best marketing moves for your business based on the budget you have to work with. In some cases, we may tell you to go back to the drawing board on your business model if the customer value is too low for the cost it would cost to acquire them.

We look at what you offer and what the mentality of your target audience is and we play to their motivations and emotions in any creative we develop. For us, creativity can be very subjective, but it is the executive - with speed and frequency - that ultimately bears results for our clients.

What they have done in the past. Logos or relevant photos from their business. Any logins and access we need to relevant accounts or platforms. Payment information.

We love helping businesses grow and increase in traffic/sales.

From our founder and CEO, M.D. Chau: For more than 15 years, I’ve watched as the marketing landscape changed - as technology shifted consumer behaviors and companies struggled to keep up. I’ve stayed under the radar as an observer, student and lover of the marketing game. I launched The Social Nanny to provide solutions to the challenges your company may face in marketing to today’s consumers. My passion is strategy and the psychology of influence. All the nuances that affect an individual’s state of mind and actions are interesting to me. That passion and interest have shaped the way in which I approach business and marketing. And, it is the DNA of The Social Nanny.

We think of business and marketing moves in terms of non-competitive versus competitive, inconsequential versus consequential. The first question will always be, ‘Are your presentations and processes competitive?’ The second question: ‘Are the things you’re focusing on and doing consequential?’ Because of this way of thinking, we don’t waste precious time and resources when we take on a new client or campaign. If you choose us, I can promise you one thing: We’ll treat your business like it is our own. We’ll do what it takes to make sure our efforts will generate an increase in business for you.