The Salsa Creative Studio
London, Greater London
The Salsa Creative offers creative services including Graphic Design, Illustration, Photography and consulting.
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The Salsa Creative Studio
Describe your creative process.
Research is a key part of my process. I spend a lot of time finding and absorbing any information I can relating to the project. A full understanding of the core of what needs to be communicated allows for the best presentation thereof. After research I take to pencil and paper, spreading out my ideas and then building them up to create a strong concept. Once I have the idea mapped out, the pencil/pen drawing is then rendered digitally and improved with text, effects and other graphics if necessary and is then presented to client. With logos, after a design is chosen, the refinement process begins. Then it's just a matter of tweaking and improving until the work is ready for print/publication.
What information do you need from a client before you can start work?
I need to know more about their business/project and what they wish to accomplish with their project. We have a neat little brief we send to our clients to make it easy for them to give us all the info needed according to the type of project.
What do you love most about your job?
I love that I am able to take an idea and bring it to life.
What inspired you to start your own business?
Although I'm a creative, I've also loved business ever since i was a kid. When I was about 6 or 7, my mom heard me rattling into the house with pockets full of cash. She asked me where I got it from and I told her I was making necklaces and selling them at school... I'd previously asked her to get a very specific type of colouring book, one with small characters like Micky Mouse and the like we searched many places until I found the right one. I would colour them in, stick them on cardboard backing and cutting them out. I made a whole for a string to go through and bam - necklaces! So I guess I've been an entrepreneur since I was little and it's only natural that I started my own business
Why should our clients choose you?
I don't design to get from A to B, I design so that whatever I'm working on is the best I can possibly make it. I explore and try to be as original as I can (as nearly impossible as that is in this day and age - one can still strive!) I care about making my client's project and business a success because I really admire entrepreneurs and small business owners and believe that the work I do has the potential to really boost their business. The Salsa Creative holds high design and customer service standards.
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