The Magic Tractor

1) The Easy Stuff - Your name, title, company name, email address, phone number and URL
• Describe your company:(i.e., Non-profit, academic, startup; industry; number of employees; years in business; mission statements, goals, etc.)
• Describe the concept, product, or service you are aiming to promote:
• The type of project you are requesting: (i.e., branding, print, packaging, web/e-marketing etc.)
• The deadline for completion of the project:(Either a final end date or list of milestones if creative is done in phases)
• The budget for the project:(This helps greatly to determine our capabilities, so even a rough estimate is encouraged)

2) Just Curious
• How did you hear about The Magic Tractor? (i.e., referral, conference, search engine result)

3) The Nitty Gritty (Please note: Depending on type of project you are requesting, some questions may not apply.)
Is this project a refresh of existing material, brand new requirements, or an add-on to your current marketing suite? (i.e., re-skin of website, overhaul of brand identity, complete creative package)

• What sparked the need for an update? (i.e., new product or service, new business model, outdated marketing material)
• What elements about your current marketing material? What doesn’t work?
• Who do you consider as your competition?
• What are your competitors’ strengths and weaknesses?
• Aside from direct competitors, what other companies have impressive marketing that inspires you or you wish to emulate?
• What makes your company stand apart from the competition that we can highlight?

4) Your Loyal Followers
• Describe your primary audience: (i.e., age, occupation, income, location, size of audience)
• Are you looking to widen the demographic range to appeal to a larger audience or simply appeal to more people within that demographic?
• Why do you think your audience chooses you over your competitors?
• What should be the goal or actions of your audience? (i.e., signing up for new service, purchasing a product, merely being entertained or educated)

5) Look and Feel
• How is your company currently perceived?
• Do you have a corporate identity and marketing suite in place that meets your needs?
• If you had to describe your company in one-word adjectives, what would they be? (i.e., eco-friendly, sophisticated, trustworthy)
• What should they be?
• Are there any colours, graphical treatments, typography that you wish to employ in new/updated creative?
• Do you have copy or overall content created?

6) Bells and Whistles (Please note: These questions mostly pertain to interactive and technology development.)
• Social media: What do you like? Dislike? Want? Not want? (This includes forums, comment sections, RSS feeds, sharing, user-generated content, Facebook, Twitter, LinkedIn, etc.)
• How many pages will the site consist of? (i.e., home page, about, contact; any subdivisions within sections)
• Do you have a site-map, or outline for the site?
• Do you currently have a content management system or publishing platform in place? (Please list what you like/dislike.)
• If not, what is your experience level with CMSs? (Technologically-savvy vs. computers are scary)
• Will you require other programming needs? (i.e., third-party integration such as e-commerce or social sites, web apps, mobile-friendly)
• Do you have specifications on noncompliant older browsers? (We tend to stick with the modern browsers that adhere to current web standards such as Firefox, Safari, and Opera, so we can’t always guarantee the website will look and function the same in older browsers.)

7) Anything Else?
• We’ve covered a broad range of topics, but in case we missed anything you feel is vital to your project, please let us know.

OUR PROCESS
• Grab a cuppa and listen...
so we can understand your business.
• Roll up our sleeves...

gathering research about your business industry, competitors and customers.
• Distill and refine...

setting out our vision for your business in a clear marketing plan working to budgets and timelines.
• All aboard, let the magic begin...

with your seal of approval we commence strategic design and present.
• Cultivate and sow ideas...

when your happy we roll out the magic - be it for digital or print, making it as engaging and as beautiful as it possibly can be to help your business grow.
• Another cuppa...

together we review the success and conjure up more new and exciting ideas to keep your business being the very best it can be.

In order to provide an accurate proposal, we ask that you complete the questions above set our in "What questions might you ask a client when starting a new project?" We find this not only aids in our overall assessment, but it also defines what a client really wants and needs. After completion, we would ask you email the document to ania@themagictractor.co.uk and allow a week for a response.

Delivering marketing material that emulates customers personality and vision that speaks directly to their customers.

Working in the design and marketing industry for over 15 years, cultivating ideas and gathering experience from around the world working with blue chip clients, I decided in 2009 it was time to bite the bullet and open the barn doors of 'The Magic Tractor' and plant some seeds of my own!