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The Key Marketing

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‘21 Certificate of Excellence, 2021

About

We offer a business to business lead generation service mainly through telemarketing. We contact our clients prospects on their behalf to introduce their products or services, we determine relevant information from the prospect and determine if they fit the pre designated criteria for a meeting we then arrange an introduction for our clients.

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8 hires on Bark

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Reviews (5)

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5/5

5 customer reviews

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16 March 2022

Telemarketing

Have worked with Martin and his team for 18 months now, and he supports our sales function brilliantly. Martin feels like part of our team and as such he is known as our 'Head of Internal Sales'.

Works hard to understand your business and understands the need for a return on the investment.

Would highly recommend!
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22 March 2021

I am the MD of a small recruitment company, specialising in the placement of Non-destructive Testing (NDT) personnel. You’re probably thinking, what is NDT? That’s exactly what Martin said when I first approached him.

From our conversations and research carried out by himself, he quickly gained a rudimentary understanding of NDT methodology and levels of certification. So much so, that I became confident that he would be able to represent my company well.

After a couple of meetings, Martin embarked upon a 2-day trial. I was impressed that I was provided with a written precis of all calls made and, most impressive of all, given recordings of those that led to telephone appointments with the hiring manager. This enabled me to have some insight into the subject matter to be covered and, just as importantly, the character of the individual.

To summarise the results of the initial trial:

• 4 appointments over 2 days
• Numerous future leads
• Excellent call to conversation ratio
• Very confident there are a lot more potential leads available.

Encouraged by the results thus far, I have already contacted Martin with a view to roll out an on-going campaign. I have no hesitation in recommending The Key Business Marketing as a friendly, knowledgeable and highly effective service.
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15 March 2021

As a manufacturer of a very niche product, we were initially sceptical about using a tele sales company to generate new leads. Martin & his team made an effort to understand our technology and more importantly to figure out the drivers which would ensure the initial call led to a meaningful conversation with the potential clients. Several warm leads were generated and telephone meetings booked with our technical sales representatives. They offer much more than just standard tele-canvassing. More...

15 March 2021

Had heard very good things about Key Marketing so decided to try them on a Prospect Call campaign last year and were delighted at the results . In just a couple of days we gained valuable key contact information and 3 new clients!
Exceptional value for money and are now an integral part of our marketing team.
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15 March 2021

I have used The Key Marketing for a number of years to support my business. Martin and his team go above and beyond to understand my business and they represent me professionally and knowledgeably on every occasion. Martin has secured many business contracts on my behalf and the feedback from those contracts has always directly reflected Martin and his team's involvement at the start. I cannot recommend The Key Marketing highly enough, they are an asset to any business. More...

Q&As

We love that we are successful in helping our clients grow, we love to hear feedback on how positive the introductions we have made are and the resulting business our clients obtain from our work. We also enjoy the process of taking what in essence is a cold approach whereby we only have the name of a company and we determine the right contact, make the right approach and at the right time which results in business for our clients.

Our Managing Director has worked in Telemarketing in many formats, from large call centres people generally associate with Telemarketing to internal placements directly for companies, his experience of field sales and being on the end of poor appointments from a telemarketing company inspired him to start the business and focus on only quality appointments that field sales people look forward to attending.

If they are looking for a consistent, quality, partnership approach and a long term fruitful arrangement then they should choose us over others, we are open and honest and work together to get desired results.

Services

Arranging introductions for clients to their desired prospects, this may be in the form of formal meetings, Zoom/Teams Meetings or Telephone Appointments

Working through a data set to determine that the data is correct, this could include correct contact, correct emails, correct address, incumbent providers etc.

Contacting prospects to actively sell and close a product or offering over the phone and take a completed order or sign them up to relevant offering.

Contacting a database to determine information to help our clients get relevant information on whether their offering is suitable, this can include nature of business, current requirements, Review/Contract period and current provision.

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