The gallengroup
Wayne, NJ, Pasaic
Wayne, NJ, Pasaic
The gallengroup is a hybrid creative agency that provides solutions for companies as well as individuals. We see an opportunity to help develop talent while providing our clients with innovative solutions. Our philosophy is to maximize the connection between logic and creativity.
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What makes a great website?
A great website is one that represents your brand to your audience through the visual appearance, rich relevant content is provides and ease of navigation across desktop and mobile devices. The site should easily integrate with todays multi channel opportunities for communication and commerce. Finally your website should be optimized for search and provide you with the analytics it takes today to understand your audience and opportunities to increase revenue.
What questions might you ask a client when starting a new project?
1. What is your goal for this project?
2. What has been your experience so far with the project topic?
3. What are your current challenges?
4. What can you tell me about your customers?
5. What can you tell me about your brand?
6. Who is your competition?
7. What values best describe your company culture?
8. How do you want to be perceived?
9. What other designs have caught your attention and why?
10. Is there anything you absolutely do not want included in the designs?
Describe your creative process.
Our creative process starts by thoroughly understanding the creative brief and goals of the client. We spend quality time researching and pulling inspiration for the concepts.. We will conduct a check in with our client to ensure they are comfortable with the direction. Once that is achieved we begin designing into the concept. Once the designs are complete we begin the presentation phase to package the project for our client. If the client has any feedback or would like adjustments made we will move into redesign and present the updated design package when completed.
What information do you need from a client before you can start work?
1. Agreed Scope of Work
2. Start date and Deadlines
3. Point person for the project
4. Payment and Fee Structure Confirmed
