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The Foundry for Art Design + Culture logo
T

The Foundry for Art Design + Culture

Cohoes, NY, Albany

(4)
The Foundry for Art Design + Culture logo
T

The Foundry for Art Design + Culture

Cohoes, NY, Albany

(4)

About

Manufacturers of Creativity. We build beautiful brands, tell powerful stories, and further the cultural dialog. We craft meaningful brands through visual identity, print and digital experiences for businesses and organizations around the world.

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Reviews (4)

Leave a review
M
23 July 2018

Great place run by amazing people.

T
23 July 2018

This page is awesome and i mistakenly gave it a 1star rating somehow.i am sorry and if i could give it ten *s i would

A
23 July 2018

Jesse and Alana and their amazing crew are two creative spirits who find subtle, wonderful ways to tell relevant stories. I recommend them highly for all branding and production work, as well as still photography and long-term project creation and support. They are fantastic!

A
30 May 2015

Frequent exhibits with emphasis on promoting and marketing the arts.

Q&A

Your website is a direct reflection of your company and how the world sees you. We craft beautiful, highly functional websites that make a lasting impression. Our websites are thoughtful, interactive experiences developed through a strategic, collaborative process and detailed implementation. We design sites that are flexible enough to fit your current needs and grow with your future goals in mind.

Some very basics: What is your goal? What is your timeline? What is your budget?

You often need more than words to tell a story. Pictures can help you do that. Beautiful photography can enhance your brand and further promote your product or service when words are not enough. We interpret how products, services, lifestyles and ideas can be presented photographically and used effectively in advertising, merchandising, and product placement for your business.

Some very basics: What is your goal? What is your timeline? What is your budget?

We don't give away our secret sauce, but we can tell you that our creative process is entirely collaborative with our clients.

Ideally, we need to know the full scope of the project and the budget.

We love to help people communicate better through design, photography and video.

The Foundry was founded on the idea of rich entrepreneurial spirit—working with the most talented people and keeping things authentic, purposeful and mindful. We’re inspired by the passion in our clients and we truly care about seeing them succeed. We think hard and work harder to make experiences better, solutions smarter and brands more beautiful through wide-eyed creativity and meticulous craftsmanship.

We’re a for-profit, social enterprise.

Simply put, we are social entrepreneurs who want to improve the common good and solve a socio-economic stigma for creative people in a new, more lasting and effective way than traditional approaches. We are visionary entrepreneurs who recognize potential where others may not see it. We apply discipline, pragmatism, courage and creativity to pursue our solution in spite of all obstacles.

We directly address socio-economic needs through our services and through a number of opportunities we develop for creatives. This distinguishes us from “socially responsible businesses,” which create positive social change indirectly through the practice of corporate social responsibility (e.g., creating and implementing a philanthropic foundation; paying equitable wages to their employees; using environmentally friendly raw materials; providing volunteers to help with community projects).

The Foundry is a New York State certified Minority Women Business Enterprise.

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Services

Branding and graphic design is our specialty. There’s nothing more exciting to us than conceiving a brand from a blank slate. Or wiping that slate clean and starting fresh. Whether you’re new to this or have gone through it before, you’ll find that our branding process is designed to eliminate the guesswork and provide clarity and confidence as your brand evolves.

Whether we’re designing a brochure, catalog or retail packaging, we get excited thinking about the potential. We see every project as an opportunity to do something new and interesting, and our best work is done when clients share our passion for the attention to details. It’s these details that make heads turn and your brand memorable.

Your website is a direct reflection of your company and how the world sees you. We craft beautiful, highly functional websites that make a lasting impression. Our websites are thoughtful, interactive experiences developed through a strategic, collaborative process and detailed implementation. We design sites that are flexible enough to fit your current needs and grow with your future goals in mind.

Video contains the unique ability to emotionally connect with your audience and move them to action. Through the combination of moving images and sound, video is the culmination of many art forms creating a sensory experience that is more immersive than any singular medium such as painting, photography, sculpture or music alone. We truly believe that if da Vinci were alive today he would be a video artist.

You often need more than words to tell a story. Pictures can help you do that. Beautiful photography can enhance your brand and further promote your product or service when words are not enough. We interpret how products, services, lifestyles and ideas can be presented photographically and used effectively in advertising, merchandising, and product placement for your business.

Building meaningful relationships with your customers is expected and social media is just the channel for that. But keeping up with the almost daily changes in it’s effectiveness can be exhausting and expensive. We can work with you to better understand which channels are most appropriate for you to be engaging with to achieve the greatest impact.

We work to create marketing strategies and creative campaigns that weave together multiple marketing disciplines including paid advertising, public relations, promotion, owned assets, and social media.