The Cult PR
Borough, Greater London, Greater London
The Cult PR is an agency created by former, national journalists who know the press inside out and pride themselves on creating incredible, newsworthy campaigns for their clients.
We know what makes journalists tick, and our results prove that time and time again, we excel at providing content that excites editors and picture desks.
We don't always do things the 'normal' way, but we ALWAYS do it successfully.
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The Cult PR
The Cult PR Q&A
What do you love most about your job?
We love being an agency that creates wildly different campaigns from our rivals. Whether we're creating the world's first ever Bunny Spa, sending a massage table into the sky beneath a hot air balloon or taking a crazy, circus-themed nightclub to festivals and events around the country, we know that it's 'different' ideas that really grab people's attention.
What inspired you to start your own business?
Having worked as journalists for over fifteen years between us, the founders of The Cult had seen every kind of PR approach - from the worst to the best.
We realised that there was a gap in the market for an agency that didn't just lazily send out press releases to mailing lists full of journalists in a spray-and-pray fashion, before sitting back and waiting for journalists to come calling.
So, we created that agency ourselves - The Cult PR.
Why should our clients choose you?
We know journalists. Partly because we used to BE journalists, and partly because those people still writing for magazines and newspapers are our friends and former colleagues. Not only does that make our approaches to the press a whole lot easier, it also means that we are experts at carefully targeting our pitches to each publication.
We know what time they'll be heading in to conference and desperate for a few more stories to bolster their news list. We know what kind of images make the picture desks sit up and take notice, and which ones end up in the bin before you've even started.
And more than anything, we know what makes a good story. And when we're all in the business of creating news stories, that means we get great results.
We don't always do things the 'normal' way, but there's always method in our madness, and that's why we've been chosen to represent some of the biggest brands and celebrities around.
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