The Brand Bucket Company
London, Kent
London, Kent
As a fully integrated marketing services agency we provide a strategic approach to making your brand famous. In each case you benefit from the application of The Brand Bucket methodology first developed for SAAB in 1985 and used every day since on over 4700 brands world wide.
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What do you love most about your job?
There are few jobs that can offer the variety, challenge and the roller coaster ride thrill of seeing a good business come alive as a result of putting in place a well constructed marketing process. The excitement of seeing an entrepreneur led business realise the dream of improving the quality of life for others through a great business idea is hard to match. Always different, this has kept me going for 30 years so far.
What inspired you to start your own business?
In 1999 I became the youngest MD of a Top 200 UK advertising agency in London. There we began the work of understanding the humongous change that marketing was going through. Over a 7 year period we redefined how marketing should be delivered to a modern business . With a corresponding change in technology we were able to move away from the traditional (and expensive) bricks and mortar cost base and start out as a collaborative concept that has served those in it extraordinarily well since we started in the new format in 2010.
Why should our clients choose you?
Business is about commercialising relationships and so you need a marketing resource where the chemistry is right. Marketing is now the lead discipline in business and involves the integration of your systems and processes with the people who matter: buyers, staff, suppliers, business owners and shareholders alike. You need to establish a deep rapport with your marketing people because therein lies success.
Can you provide your services online or remotely? If so, please add details.
Have completely converted the business to online and remote working built on international work previously. Completely familiar with zoom, teams, googlemeet. Working to use Clubhouse private rooms too.
What changes have you made to keep your customers safe from Covid-19?
Given remote nature of work now , COVID rule are being fully observed.
Defining your business story
Full workshop led evaluation of where the value in your business lies from a buyer perspective ( not just yours) all captured in a working Value Proposition tool that will inform all your brand marketing.
Marketing Plans
No business today should be working without two types of marketing plan:
1. Marketing strategy aligned with your business plan.
2. Marketing action plan, the to do list of activities to generate, nurture and keep the business you want.
You'll get both.
Brand Audit - the journey for your buyers
To create a scalable business or just to have one that works for you rather than the other way around requires marketing led systems and processes. With a full barnd audit you get a map outlining the journey your buyers go on when dealing with you. The is critical to maintaining competitive advantage.
Overseeing creative development
You would never ask someone unskilled to deliver your product or service . That's probably what you are good at yourself. Yet poor quality creative work often results from poor quality briefs and lack of skill in overseeing the creation of the ideas. This will all be managed for you through a network of best-in-class design and implementation organisations.
